eLaunchers Blog

Can an intern really write your blogs?

Posted by Parthiv Shah on Oct 23, 2018 12:45:07 PM

Parthiv Shah

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Do you want scheduled blog post but do not have enough time to do it? Make your student intern do it. Instead of them just bringing you coffee or making you copies of documents, you can actually utilize them to benefit both you and your intern. Here I will explain simple steps on how to do that.

The fist important step you take is knowing what you will be writing. If you have a student intern they have to be able to know what the topic will cover. They do not have to be an expert at it. Instead, the blog post is their reflection on the topic.So now, in order to have the student write as many details as possible, have a small conversation with the student where you explain about the topic and the student can voice record as well as take notes.

Your job here is done.

From here on out the student will take over. I will explain what the student will do below.

Step 1: Listen the recording and pick one important point

The student will take one idea out of the whole explanation and craft the blog around it. Personally, I like to write that one idea in a sticky note and post it in front of my desk when I write. I restrict myself from going to the internet and look for other resources to channel all my focus to just that one important point and just the information from the recording.

Step 2: Understand the tone of a blog post

Blog post is different from writing an essay. We do not want the reader to get bored, so we write it as we would explain what we have learned to a friend. It does not have to be formal. It might have fragments because it is a script of how a person talks. That’s fine. This doesn’t mean you can get away with typos, bad grammar and spelling mistakes in your posts.

When we are speaking, we do not delete our last sentence and fix our fragments. Similarly, step one and two are just going to be speed writing without looking back. This will help improve the writing speed. 

Step 3: Edit

Now that our rough draft is complete, we can worry about the structure, title, introduction (attention getter), and an enticing picture. It is very easy to write the title and the enticing picture now rather than doing it before you start writing because now you know what your blog post is talking about. It shouldn’t take more than 5 minutes.

However, your introduction should be well crafted like a funnel page. The first line has to be interesting for them to read the second line and so on. The attention getter can be a question, an interesting short story, a joke, or a comparison to another topic. The question has to challenge the reader to think and relate to the topic, the short story will be written in a "did you know" type of format, and the comparison will tell the reader what the topic is not.

Step 4: Proof Read

It is important that you take a long break before starting this step. If you take a small break, you will not be able to find the mistakes and he improvements you need to fix. On the other hand, if you take a longer break, you will be surprised by the number of small mistakes you made and the great new ideas you come up with to improve the blog.

Step 5: Submit to editor/ copy chief

After you read it and approve, the student will send it to your editor and copy chief. This step is important to make sure the blog is public ready. They will fix the grammar and structure and most importantly avoid from using words or tones that are socially unacceptable.

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Topics: Blog, internship, inbound marketing

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Kind Words from Ryan Deiss @ Inbound 2018

In this blog, we share what we learned from our reading and our experience. We publish two articles a week. Our blog editor Stacey Riska reads, researches and interview industry experts to write these articles. We also get articles contributed by others that Stacey publishes periodically to this blog. If you have a blog idea or blog article, kindly send it to sriska@elaunchers.com for review.

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