We have been discussing how within the pyramid structure is a marketing strategy. The marketing strategy for each of the three phases in the buyer’s journey addresses specific goals. BRENT has a four-phase system for climbing the pyramid. Last week was the 15%. This week we go into the more lucrative 4%.
Topics: customer journey, target marketing, BRENT
Continuing on from our previous blog - within the pyramid structure is a marketing strategy. The marketing strategy for each of the three phases in the buyer’s journey addresses specific goals. BRENT has a four-phase system for climbing the pyramid. This week we'll look at the second layer.
Topics: customer journey, target marketing
As we discussed in last week's blog - within the pyramid structure is a marketing strategy. The marketing strategy for each of the three phases in the buyer’s journey addresses specific goals. BRENT has a four-phase system for climbing the pyramid. Today we'll discuss the bottom layer.
Topics: customer journey, BRENT
When a person has a problem, do they immediately think – I’m going to buy something right now to solve it? Impulse buying excluded; a trigger propels them to take action to have it resolved. The trigger is the start of your customer’s buyer’s journey on the path they travel to find a solution. The customer journey has three phases;
Topics: customer journey, BRENT
Have you ever had an interaction with a HORRIBLE salesperson? I bet you have. You know, someone who doesn’t know when to stop pushing you into a sale, or being too aggressive, too annoying, too mouthy and just TOO MUCH in general. Meeting someone like that can change your shopping habits! I don’t want you to be like that with your client – that is why I would like to share with you some tips on how to be a good salesperson. Check these out:
Topics: Sales, customer journey, follow up
Welcome to Part 2 of the types of web pages available In this blog, I will be focusing on Offer Pages and Home Pages. Let’s dig in!
Offer Pages
The offer page is where you present the offer, and allow the prospect to take up the call to action, whatever that may be. This could mean that they are going to make a purchase, schedule a discovery call or RSVP to an event. This is the page where you're going to give them all the reasons that they need to take action right now.
Topics: Marketing education, customer journey, business planning, Web site, pixel estate,
What is the internet? How many people interact with web content every day? How far is the moon? Let’s not try to answer these hard questions today but concentrate on a hands-on approach to marketing on the web.
Where would be a good place to start?
Topics: digital marketing, Marketing education, customer journey
If you are having a heart to heart conversation for 10 to 30 minutes with a prospect, what would you say to them?
Topics: Business Growth, Marketing education, customer journey, credibility
Pandemic! Riots! Fear! Panic!
Businesses have been shut down for weeks and millions are out of work...
And still many of my clients are calling me, concerned that people aren't calling them.
“Parthiv, I don't know what to do. My ads aren't working like they used to, my direct mail isn't pulling at the same rate, and people aren't buying from my emails like they used to. What do I do?”
Topics: Business Growth, elaunchers, Customer Retention, lead generation, Marketing education, customer journey
(Guest Post by Everte Farnell)
Topics: Magnetic Marketing, customer journey, follow up, CRM
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
