I’m a marketing strategist. This means it’s my job to sell, and I’m good at what I do.
What I love most about my job is how I can help a business owner with a great product, a valuable service, or a good idea and connect with those who will benefit most from what they offer.
This connection is a win-win—my favorite type.
My client wins because they are making money. Their patients, clients, or patrons win because they get to enjoy the end result.
One of the masters who’s taught me the most about selling is Dan Kennedy, and today, I’d like to discuss some key advice I’ve learned under his tutelage. With the right strategy, it's possible to sell just about anything, and the advice in this blog will help you determine the right strategy for you.
First, Find Your Niche
Before you try to sell anything, carve out a niche by defining your target audience. Who stands to benefit the most from what you’re trying to sell? Who will be your raving fans? Who will be your most avid supporters? What do those individuals need? What do they desire? What keeps them up at night? Spend time on this and clearly define who will be the most receptive to your offer.
Now, Make an Irresistible Offer
One of the most effective ways to engage your target audience is to offer something valuable for free. This could be a special report, an e-book, a webinar, or any other resource that addresses a common problem or provides valuable insights. Your goal is to showcase your expertise and establish trust with your audience.
Next, Promote Your Irresistible Offer Like Crazy
Utilize social media, email marketing, paid advertising, and content marketing. Promote. Promote. And Promote some more.
- Capture As Much Information As You Can
As you promote your free resource, focus on capturing email addresses, phone numbers, and physical addresses whenever possible. Building this list is essential for effective marketing. Use opt-in forms, landing pages, and compelling calls to action to encourage visitors to subscribe. Once you have their contact information, you can reach out to them via email, text, and mail.
- Add Value…Then Add Some More
In your free report or resource, provide value without holding back. Offer actionable tips, expert insights, and solutions to your audience's problems. The more value you provide, the more trust you build with your audience, making them more receptive to your future offers.
- Do it Right, and You Never Need To Worry About The Hard Sale
While your ultimate goal is to make sales, it's important not to come across as pushy or salesy. The focus should be on educating, informing, and helping your audience. Establish yourself as a trusted advisor before making any sales pitches.
Selling requires a well-thought-out strategy. You must know your target market, build trust, and follow through. As a seasoned marketing strategist with a proven track record of success, I can help you craft an effective online marketing strategy and achieve your sales goals.
If you're ready to take your online selling to the next level, call me at 301-873-5791. I can help make sure your marketing efforts showcase your product or service in a way that has your ideal customers or clients lining up to do business with you.
Also, I have something extraordinary to share with you. Recently, the visionary Russell Brunson has compiled Dan Kennedy’s marketing secrets in one place and made them available to high achievers and entrepreneurs like you. All you need to do is go to www.kennedyfunnels.com to access the entirety of Dan’s podcasts, blog posts, sales letters, and genius marketing content.
Russell Brunson credits his building his 100-million-dollar company to a single fax received by Dan Kennedy years ago. Imagine what full access to this killer sales and copywriting content could mean for you and your business. Now stop imagining and go to www.kennedyfunnels.com. This could be the most important move you make this year.
