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Concepts and Strategy

The Everest Consultation Session is a time you commit to work ON your business. During the 1000 minute (about sixteen hours) session we will make a game plan to take you from where you are to where you want to be at the end of your next 1000 days. 

We start with a question I learned from coach Dan Sullivan. "If we were having this discussion 3 years from today, and you were looking back over those 3 years, what has to have happened in your life both personally and professionally, for you to feel happy with your progress?”

Dreams are made of data! To follow your dreams, study your data!

In the “No BS Direct Marketing” book, (Page 14, Rule Number 4) Dan Kennedy says:

“You need real, hard facts and data to make good, intelligent marketing decisions. Making such decisions based on what you or your employees think is happening, feel, guess, have a sense of, etc. is stupid.

Tracking means accurately collecting all the information you need to determine what advertising is working and what isn’t. Which offer is pulling and which isn’t, what marketing has traction and what doesn’t. Tracking leads to knowing what your return on investment is for each dollar”.