Lead Capture and Opportunity Follow Up System
We install and completely customize this campaign for your business as a part of your Ultimate Conversion Concepts Platform implementation. Swipe copy is provided for your reference and if the swipe copy is not appropriate for your business, a copywriter will be recommended to write copy for your campaign. The implementation fee includes complete customization of this campaign, the corresponding funnels, the companion digital downloadable assets and companion print assets.
Customizing Your Business Kamasutra Campaign
- Capture Lead: Free Report Delivery
- Ship Shock and Awe & Notification Sequence
- New Lead Sequence – 5 sales letter campaign delivered by email.
- Telephone follow up script to make appointment
- Pre-appointment (appointment confirmation) Sequence
- Appointment No Show – 5 letter sales campaign to re-engage the prospect, delivered by email
- Appointment No Sale – 5 sales letter campaign delivered by email
- Sold: Welcome to our company
- NPS Survey Sequence
- Promoter Tell-a-friend Sequence
- Long Term Nurture – 12 emails
The campaign includes 15 sales letters.
Customizing Your Business Kamasutra Free Report or Free Book Funnel
Initial squeeze (Free Digital book offer)
On this page, you are going to make a pitch for your free digital download gift in a video and persuade the prospect to fill out the form on this page and share their contact information. We recommend that you capture name, email AND telephone number and make the telephone field required. Give them a reason to share their email address and telephone number. Tell them what will happen when they give you their name, email and telephone number. Set the stage for the rest of the sales process.
2nd Squeeze (free +S&H) or (free physical) offer
Now that they have 'opted in', thank them for their interest, deliver the digital gift on this page (and via email) and persuade them to buy or ask for your physical package. Describe what you want to send to them (book, work book, CD, DVD, Audio CD, Thumb drive, packet of information, whatever you intend to send them when they share their contact information. Depending on how well you want to qualify them, and especially if you are sending them a copy of your book, it is not inappropriate to ask them to cover a small S&H fee of under $10.
One Time Offer: Upsell to tripwire
In under 25 words, make an offer that they can not refuse and have them buy 'this too' while they are at it. If you are giving everything else for free, ask them to buy your book or a workbook. If you are giving everything for free and asking for a S&H fee, on OTO screen ask for an upsell to a system, a course, access to membership site or an event ticket. Anyone who buys this is a HOT HOT HOT lead.
Thank you page with tell-a-friend offer
On thank you page, express gratitude for going through your process, welcome them to your family, set the stage for what happens next, what you are going to do and what you want them to do. On this page, invite them to share this experience with a friend. Serve up a 'tell‐a‐friend' button that will take them to tell‐a‐friend landing page.
Tell-a-friend landing page
Tell‐a‐friend landing page is a sand alone funnel used by itself also. Normally the URL will be 'YOURNAMELovesReferrals.com'. Here you have a picture of you in a personality pose, a cute (non salesy) tag line about YOU (the human, not the company) and a short note thanking them for considering giving you a referral. Tell them that you will hold their referrals with utmost respect and you will be very nice to them. Ask them to fill out the form that is capturing their name, email and telephone number and their friends name, email, physical address and telephone number. Be sure to tell them that you will be sending something via physical mail and you will not automatically opt‐in their friend in your email sequences or newsletter until their friend consents to your communications.
Tell-a-friend thank you page
Thank them for giving you the referral. Tell them that you are sending them a small gift in the mail so they can look out for it in the mail. Tell them that your office will be calling them to thank them personally and ask you if there is anything special you can do for them. If you have a VIP club for clients who give you referral, welcome them to your VIP club and talk about the benefits of this 'secret' VIP clients club.
Friend welcome page
This is a special version of the front page of the funnel where you are changing the welcome message because the person landing on this page was actually referred to you by their friend. On this page, ask for name, email and telephone number so you can take them through the normal prospect cycle.