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"Content is King," the speaker on the stage said. 

Last week we  spoke about automating your system to bring in your Dream 100.

Today, we have a universe of business information available to us with infinite options. So why are thousands of entrepreneurs in dentistry, retail, services, and every kind of industry flailing about with shaky income certainty?

Keep reading to find out how the Business Kamasutra gives you control of your future!

Why Is Universal Information Not Helpful?

Having infinite information is not great. You need the right information and a business plan that you can use monthly. And the latter is mostly missing from struggling businesses.

At the recent Power Consulting Live event I attended, our co-hosts Mark Harris and Mike Griffiths went around the room and asked “What are some of the challenges you are facing as a consultant?” Responses included:

 * Too much marketing "noise"...

 * How do I market my expertise?

 * How do I convince prospective clients "...they can't do it themselves?" and...

 * How can I create a lifestyle business that suits my lifestyle?

Any business consultant, marketing agency, business broker, or venture capitalist will tell you that it is vital for a business to have a website. But just like a brick-and-mortar shop front, this digital shopfront of pixels needs to generate sales or it will fail. So how do you build pixel real estate that sells?

Imagine you walk into a busy train station carrying a small stool during the morning rush hour and wearing a T-shirt with your business name on the front and a list of your products and services on the back. You stop in the middle of the rotunda, place the stool on the floor, stand on it and hold up a brochure about your business's product or service.  The number of people that are going to come up and talk to you is pretty much zero.

We all know times are challenging, but in fairness, it is rare to have decades when times are not tough. The 2007/8/9/10 global economic crisis was followed by the EU, Greece, Portuguese, Cypriot, Russian, Brazilian, Chinese, and Turkey economic crises. And then 2020 coughed up an interesting start to the decade. And that’s why successful business owners and executives are tough nuts to crack. Balancing the toughness with compassion and optimization will leverage your most precious resource ‒ people!

"I have over 100,000 people on my mailing list." my lunch date said as we snarfed down the delicious fish tacos.  "That's awesome. How often do you engage with them?" I asked. The look I got was typical - the glare of a really angry chihuahua and the expression of a melancholy basset hound. She went on to ask what I meant and why it really mattered because she was "emailing the entire list about once a month." 

Nurturing leads through to buying can seem like engaging in an adult relationship with someone who you want to try out the Kamasutra with. That is why Parthiv Shah wrote the witty Business Kamasutra book. Connections can be hard to maintain. So how do you convert lead generation efforts into sales?

Welcome back to the last in the series of our continuing week-by-week glance at preparing for a Black Friday promotion.