eLaunchers Blog

Authority Marketing: Pitches or Proposals

Posted by eLaunchers on Jun 18, 2018 1:52:51 PM

When you want something, the most logical thing to do is pitch yourself. Whether it is to get exposure on a talkshow or be featured in a newspaper article, your first instinct is to tell people why you deserve the spot. The only problem is that there are usually a hundred other people vying for the spot too. How do you stand out when your pitch is just a baby drop in the ocean?

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Topics: Blog, digital marketing, direct marketing, Social Media

The Value of Valuable Content

Posted by eLaunchers on Jun 15, 2018 4:10:00 PM

20 years ago, there was no Snapchat, Instagram, or Facebook. People didn't get their news from Twitter; they got information from nightly talkshows or newspapers. Times are a-changin' and they are a-changin' fast. The key is to ensure that no matter the platform, you are delivering valuable and captivating content. You're moving away from merely generating a list of random people who opt in to something...to creating quality leads using Inbound Marketing concepts.

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Topics: Blog, digital marketing, Social Media, traffic

Creating a Personal Brand

Posted by eLaunchers on Jun 8, 2018 4:32:00 PM

Branding is typically used when referring to companies. Today, I want to talk about what it means to have a personal brand and why it can be more useful than a corporate brand.

People cannot relate to a company. They can only relate to other people. Companies also have a lot of competition -- people, not as much. And finally, individuals are seen as the leaders or authority on a subject. This is why personal branding is important.

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Topics: Blog, digital marketing, Social Media, Business Growth

Six Social Media Marketing Principles That You Must Use

Posted by Kim Walsh-Phillips, GKIC on Jun 6, 2018 4:45:00 PM

There are SIX direct response marketing principles that have to be applied to social media marketing or you might as well set your money on fire (as most companies do).

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Topics: GKIC, Social Media

COPY WRITING: Who Should Be Your Scribe?

Posted by Parthiv Shah on May 22, 2018 9:06:04 AM

You want ROI (Return on Investment)? I don't give you an ROI. I am a systems and process guy. I am a 'technology overhead'. I am a delivery system to deliver your message to your prospect. I automate the process of delivering the right message to the right person at the right time, at scale.

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Topics: copywriting, Social Media, Business Growth, Dan Kennedy, Implementation

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