Have you ever wondered how some people seem to achieve so much more in the same 24 hours we all have? I often find myself wondering the same. There never seems to be enough time to accomplish ALL the things I set out to do in a day, week, month, or year. This used to frustrate me when I was younger. Now, it serves as a reminder—being busy, having problems to solve and lots to do is a sign of life. A sign that there is still more for you to accomplish. This is a good thing, especially when you learn to focus on what’s most important and do those things first.
In my studies of master marketers, master persuaders, and master entrepreneurs, I have learned some things about time management, productivity, and success. It's not about working longer, sacrificing sleep, or pushing yourself to the limit. It's about working smarter, and I've got three secrets to share with you.
1. Embrace the 80/20 Rule. You've probably heard of the 80/20 rule, also known as the Pareto Principle. It's a game-changer when it comes to productivity. This rule suggests that roughly 20 percent of your daily activities contribute to 80 percent of your success, income, and happiness. These are your "big-payoff" activities. On the flip side, 20 percent of your activities eat up 80 percent of your time - these are the "low-payoff" ones.
So, to multiply your productivity, focus on freeing up more time for your big-payoff activities by cutting out the low-payoff ones. For instance, remind yourself constantly, "Is this leading me to my main goal?" This simple question can save you countless hours every week.2. Take Advantage of Your "Power Hour". If you want to supercharge your productivity, start your day with your "power hour." Identify your highest-payoff activity and dedicate the first hour of your day to it. Whether you're a writer, a salesperson, or a business owner, this practice can work wonders. It sets a productive tone for the day and ensures you make progress even if the rest of the day gets busy.
If you can't dive into your highest-payoff activity right away, invest that first hour in learning or thinking about how to excel in your field. It's like giving your productivity a rocket boost.
3. Harness the Power of Your Subconscious Mind. Did you know your subconscious mind can work for you while you sleep? Before bedtime, review a problem or project you're working on. Ask your subconscious mind to work on it while you rest. Make your request specific, then let go of it completely.
Your subconscious mind will process the challenge during your sleep, often yielding a flood of ideas when you wake up. It's like gaining six to eight hours of productivity every day without losing sleep.
So, what's the key takeaway here? Just as these secrets have the potential to multiply your productivity, having the right marketing strategy can exponentially grow your business.
When I work with my clients, I act as a detective, searching for the 20% of your market ready, willing, and able to do business with you. I help identify this elite group and then craft and deliver marketing messages that have them lining up.
Call or text me at 301-873-5791. Let’s have a conversation. Tell me about your business. Your goals. Your challenges. We’ll design a marketing strategy tailor-made to take you from where you are now to an entirely new level of success over the next 12 months.