Your marketing collateral gets sent out in the world to do one thing: act as an ambassador for your product or service, in place of you. This may seem like a big job for a piece of paper, but it’s a helpful way to think about the materials you create.
Topics: Blog, digital marketing, direct marketing, copy
This post is an open letter to the Business Owner ready to profit in a tight economy:
Dear Business Owner,
Your time is valuable and we will get to know each other soon enough if that’s the right thing to do. So for now, I’ll come straight to the point.
Topics: Blog, direct marketing, how to
Testimonials are simply the single most powerful asset you can have in your marketing toolkit. When your customers tell others about the benefits of choosing your business, it is a thousand times more powerful than the same words from your mouth.
Topics: Blog, direct marketing, how to, referrals
Growing a business may seem challenging. But when you understand the mindset and see the powerful business growth strategies fast growing businesses use to attract new customers and close sales, you’ll realize you really can grow your business at the rate you choose regardless of the economy or the competition.
Today I’m going to bust one of the biggest marketing myths that has ever duped a business owner. Belief in this marketing myth has sunk millions of businesses and caused millions more to struggle instead of prosper and do only a fraction of the business they could do every year.
As I blow this myth out of the water for you, think about how accepting the seductively simple idea the myth imparts may affect any business, yours included... ok... here we go.
Topics: Blog
The majority of small businesses, like yours, are established in response to market demand for a product or service. Many people build their businesses by serving that demand, and enjoy growing profits without putting much effort into long-term planning or marketing. However, what happens when that demand slows or stops? What happens when the competition sets up shop with a “new and improved” version of your product down the road? How do you keep your offering fresh, while growing and maintaining your client base? The answer is by adding value to your product or service.
Topics: Blog, direct marketing, how to, value added, inbound marketing, customer experience, lead generation, content creation
Many businesses can’t answer the question: Who is your target market? They often make the fatal assumption that everyone will want to purchase their product or service with the right marketing strategy.
Topics: Blog, digital marketing, how to
Read on to discover the best-known human operating system (assembled over 41+ years) for time management, autonomy, and wealth attraction…
Topics: digital marketing, direct marketing, profit, copywriting, how to, guarantee, referrals
Increasing your lead generation doesn’t necessarily mean diving in and implementing an expensive array of new marketing strategies. Marketing and customer outreach for the purpose of lead generation can be inexpensive, and bring a high return on investment. You are likely already implementing many of these strategies. With a little tweaking or refinement, you can easily double your leads, and ensure they are more qualified.
Topics: lead automation, lead marketing automation, small business automation, Blog, marketing automation, digital marketing, copy, how to
To the question of "where do your customers come from?" most people would probably choose advertising as an answer. Or referrals. Or direct mail campaigns. This may seem true, but it’s not really accurate. Your customers come from leads that have been turned into sales. Each customer goes through a two-step process before they arrive with their wallets open. They have been converted from a member of a target market, to a lead, then to a customer.
Topics: lead automation, lead marketing automation, Blog, digital marketing
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
