Blog

Shocking things happen when the information you give isn’t what the boss happens to want to hear.

For example, I was reading an article about 2 senior Russian oil executives who have died recently of what we'll term unnatural causes.

Let’s be frank – nothing kills an organization's morale faster than making completely unrealistic claims that get your staff all revved up, only to find out you've lied and not only are they not advancing as you promised – they’re in reverse.

Do you remember the story of David and Goliath? The little kid David is given little or no chance to defeat the monster, Goliath. And, armed with nothing but a sling, David expertly lands a rock right between the eyes of Goliath and wins the day.

Income and expenses are not linear. Like stock charts, when they are plotted on a graph they rise and fall even though they may be following a general trend or rising or falling. In much the same way that humans breathe or the water in an estuary flows both in and out, a company’s cash flow behaves similarly.

I frequently cross the Potomac River north of Washington DC. Recently, as I sat directly above the Potomac waiting for traffic to start moving, it occurred to me that just as the river feeds the Chesapeake Bay with water, a river of money to keep your business fed.

The web design model is broken.

The traditional web design model is broken. Typically, most websites are designed by graphic designers who have very little, if any, understanding of what the client’s process, services or products really are. They don't recognize who the person coming to the website is, or what they are looking for at the moment that they discover the website. As a result, most websites have a really poor conversion rate. The majority of traffic is coming to a site, looking around, maybe

Carrying on from last week - Here are 5 more ways to market your dental clinic:

6. Postcards & & Mailed Offers

All dental practices comprehend the significance of patient marketing. Brand-new patients can be brought in, and even existing ones might become stronger ties with their favorite dentist! Marketing is essential if you want your practice to grow; however it's hard knowing how exactly do that? There isn't one correct answer for this question - there are many techniques out there depending upon what works best for an individual office or group dentistry organization . A number of different combinations could yield very positive outcomes too so don't get stuck on any single idea before giving other strategies a go yourself

Picture your potential customer hunting for a product or service, where are they most likely to look?

Generating new, qualified leads is the lifeblood of any business. Your ability to analyze each lead's cost, product, or sales funnel with your ROI is a critical factor in your success as a business owner.