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If you’ve read my blogs or marketing material, you know my thoughts on Dan Kennedy. First, he’s brilliant. Second, he’s a direct mail marketing legend. Third, even though I sometimes annoy him to no end, I have had the good fortune to be able to collaborate with him multiple times on various projects, including books we have written together.

My time with Dan and his teaching has greatly influenced how I run my company and help my clients.

Today’s blog aims to share some of his valuable guidance with you, my fellow business owner and entrepreneur.

One of the key elements Dan says is a MUST in sales is the Show-n-tell trick. You see this all the time in advertisements. A carpet cleaning service might have before, and after images of a particularly cringy carpet, they made look good as new. A hair restoration doctor who shows a full head of hair where before there was only a bald scalp.

Topics: Personal Growth, genius marketing content, positive thoughts, personal development geniuses, blogs or marketing material, magic to your sales pitch, element of sales magic, power of analogy, financial service, demonstration or presentation, sell more dental implants, blog posts, sales letters

My guess is that you’ve heard the old acronym for goal-setting: Specific, Measurable, Achievable, Relevant, and Time-Bound (S.M.A.R.T.) Goals.

As the President of eLaunchers, a strategic marketing company, I lead my organization by embracing and mastering the art of S.M.A.R.T. goal setting for our clients. While achieving S.M.A.R.T. goals is commendable, collaborating with eLaunchers unlocks a pathway to success exclusive to those possessing exceptional brilliance.

You can’t hit a target you can’t see. This is why you must be specific with your goal setting. At eLaunchers, we spend a great deal of time upfront with each of our clients to be clear on the results they wish to achieve. A vague goal, like “I want to increase sales,” gets you to know where. Clearly stating, “ I want to increase quarterly sales by 15% through a targeted marketing campaign and by expanding product offerings,” is specific and ensures a clear understanding of the desired outcome and the actions needed to achieve it.

Topics: Personal Growth, Think and Grow Rich, Russell Brunson, positive thoughts, personal development geniuses, The Secret of the Ages, measure, positive effects, S.M.A.R.T. goal, possessing exceptional brilliance, achieve your goals, new products or services, targeting new markets, business goals

The purpose of today’s blog is to discuss a simple tactic for converting curious lookie-loos into satisfied customers, patients, or patrons.

First, let's start with the basics – You are an expert in your field, so make sure you come across as one. You're not just selling stuff; you're sharing your vast knowledge to help people. You can do this by writing special reports, making blog posts, or creating videos. This shows your customers that you're not just a seller but someone with helpful knowledge.

Offering extremely valuable intellectual content free to your customers shows them you care about them and are someone they should trust. This fosters reciprocity, and your generosity inspires them to respond in kind.

Topics: The Secret of the Ages, success and personal growth., Predictable growth, business opportunity, making blog posts, satisfied patients, Convert Tire Kickers, writing special reports, creating videos, dental implants, streamline your operations, customers, and patients

Dan Kennedy is responsible for some of the most effective marketing campaigns of all time. He’s the founder of Magnetic Marketing and one of the world's most revered marketing advisors to entrepreneurs.   He’s given thousands of speeches to business leaders and shared the stage with Anthony Robins, Zig Ziglar, Gen. Colin Powell, and four US Presidents. He’s authored over 30 books and earned multiple spots on the Amazon Bestseller List.

In the realm of marketing and copywriting, he’s a household name.

Those privileged to call themselves a part of his inner circle love working with him. His guidance and insight help them increase profits, retain customers, manage employees, and decrease their bottom line.  

Topics: copywriting, Magnetic Marketing, an inspiration, podcasts, blog posts, positive thoughts, game-changer in my life, pricing strategies, success and personal growth., Predictable growth, business opportunity, bring positive outcomes, Architects of Success, Anthony Robins, Gen. Colin Powell, realm of entrepreneurship, Zig Ziglar, business tip, reactivating your audience, effortlessly creating a book, sales letters, and marketing content

Are you familiar with the New Thought Movement?

If you’ve spent any time in the world of personal development and self-help, then you are familiar with this Movement, whether you knew the term or not.

The New Thought Movement started in the late 19^th century. At the time, it had a HUGE impact on how people viewed spirituality and personal growth. It was at that time that thought leaders started emphasizing the power of your mind and its ability to affect all areas of your life.

Leaders of the New Thought Movement are responsible for spreading the idea that if you think good, positive thoughts, they will manifest as good, positive results in your life. Of course, the same holds true in reverse. If you’re negative all the time, bad things will tend to happen in your life.

Topics: Personal Growth, Think and Grow Rich, Russell Brunson, positive thoughts, personal development geniuses, The Secret of the Ages, success and personal growth., Predictable growth, business opportunity, self-help, manifest as good, positive results, bring positive outcomes, more focused, positive advice, Secrets of Success Mastermind, The Master Key System

Throughout my life, I’ve sought out the advice and teachings of great leaders. One who I admire more than most is Anthony Robbins.

I recently came across a message Tony and his wife Sage shared as holiday wishes and advice for the coming year.

In this message, they discussed how we don’t actually experience our lives; we experience the lives we focus on. It’s all about perspective. What’s wrong is always available, but so is what’s right.  

Tony talks about how a part of our brain always looks for what’s wrong. It’s an evolutionary survival mechanism designed to keep us alive and send us into fight or flight. This monkey part of our brain helped keep us alive in our caveman days, but it often works to our detriment in our modern age. This part of our brain takes over anytime we feel stressed.  

Topics: great leaders, opportunity to improve, The Power of Proverbs, prospective patients, good idea, humble mission, live a good life, marketing campaigns, Predictable growth, carpentry pursuits, business opportunity, beautiful relationship, focus consistently, brain gets engaged

Once upon a time, there was a man on a mission. His mission was to support his family, live a good life, and give something back to the world that had, so far, been nothing but generous to him.

This man was not a doctor, a dentist, or a lawyer. He wasn’t particularly good with mechanical or carpentry pursuits. His talents were in finding opportunities.   He was excellent at rooting out opportunities where others saw none. His friends, doctors, dentists, lawyers, and carpenters would come to him with excellent services and products to sell. They would come to him destitute, having stockpiled their knowledge and goods and having no way to connect with those who might benefit from what they offered.

This man would comfort them. He would hold their hand, pour them a cup of tea, and have them explain their business, their products, their services, and their problems.

Topics: opportunity to improve, Time Efficiency, Sell Virtually, great product, an e-book, The Power of Proverbs, prospective patients, commissioned work, good idea, humble mission, live a good life, marketing campaigns, key to successful story, Predictable growth, carpentry pursuits

I’m a marketing strategist. This means it’s my job to sell, and I’m good at what I do.

What I love most about my job is how I can help a business owner with a great product, a valuable service, or a good idea and connect with those who will benefit most from what they offer.

This connection is a win-win—my favorite type.

My client wins because they are making money. Their patients, clients, or patrons win because they get to enjoy the end result.

One of the masters who’s taught me the most about selling is Dan Kennedy, and today, I’d like to discuss some key advice I’ve learned under his tutelage. With the right strategy, it's possible to sell just about anything, and the advice in this blog will help you determine the right strategy for you.

Topics: email marketing, marketing strategist, paid advertising, target audience, feeling unfulfilled, opportunity to improve, Time Efficiency, Sell Virtually, great product, special report, an e-book, Utilize social media, text, and mail, making money

Dan Kennedy has been my friend and mentor for a very long time. If you don’t know who he is, then I welcome you to planet Earth and will take this opportunity to introduce you to one of the world’s highest-paid copywriters and master salesmen of our time.

So much of what I’ve learned, applied in my own business, and now make work for my clients, I attribute to what I’ve learned from Dan.

One of the fundamental principles he teaches is the importance of putting together the right message for the right market. Your message must express what sets you apart from competitors and showcase you as the best choice to meet your prospect's needs.

Topics: referrals, blog posts, sales letters, Napoleon Hill, full potential, path to success, genius marketing, Secrets of Success, opportunity to improve, mastermind group, Time Efficiency, fundamental principles, B2B Services, Health, Creative Power, Success Mastermind Group, testimonials, recommendations

Have you ever felt you’re not using your full potential?

Have you ever dissected your day and thought about wasted effort, time, or energy you could have used on something else?

Have you ever looked up from an afternoon spent lazily in front of the TV or an hour spent scrolling through social media and felt guilty, maybe even disgusted, a pang of regret for time lost that you’ll never regain?

Recently, I came across the work of Charles F. Haanel while perusing the Secrets of Success Mastermind Vault.   Haanel developed a chart for his Master Key System that is supposed to help you improve your focus by identifying areas where you may improve.

He asks his readers to place a percentage next to the following areas:

Topics: Napoleon Hill, full potential, path to success, Secrets of Success, feeling unfulfilled, Dale Carnegie, Elsie Benedict, opportunity to improve, mastermind group, Mental Product, Time Efficiency, Concentration, Health, Creative Power, Success Mastermind Group