Parthiv Shah
Parthiv Shah is the Founder and President of eLaunchers.com, a locally grown and internationally known digital marketing agency in suburbs of Washington DC. Parthiv is a data scientist, practicing principles of BIG DATA in small business space. Parthiv core competency is market segmentation, list research and data hygiene.
eLaunchers.com helps professional practices, specifically dentists, orthodontists, physicians and attorneys stay in touch and follow up with their patients or clients using proven direct response marketing techniques and marketing automation technologies.
Over 300 dentists, physicians and other clients from 27 states in USA and over 8 other countries have benefited from working with eLaunchers.com.
Parthiv is the author of his International Best Seller book Business Kamasutra, with foreword from Dan Kennedy. which was also re-published as a special edition of Business Kamasutra for Dentists with expert commentary from Dr. Gregory Wych.
Parthiv's upcoming book 'Copy That Sells' is co-authored with marketing legend Dan Kennedy. Parthiv is a co-author or contributor to six other books and his work routinely appears in various direct response publications including GKIC magazine and Dan Kennedy letter.
Parthiv is routinely invited to speak as technology expert at direct marketing conferences and small group mastermind sessions.
Parthiv's professional passion is fail safe follow up. Parthiv is the publisher of the Internal Marketing Machine for dentists and orthodontists that facilitates patient education and long term nurture so a dentist can stay in touch with current, past and prospective patients and deliver the right message to the right patient at the right time using email, print and telephone. Internal Marketing Machine is home to over 400 emails, over 60 printed publications and over three dozen web assets all controlled by a data intelligence process that is connected to over a dozen dental practice management systems like Dentrix and Eagle Soft. The patient education content is professionally written by high profile direct response copy writers, clinically curated by successful Dentists and Orthodontists and field tested in the market to have proven track record of success. Principles of Internal Marketing Machine and Fail Safe Follow Up Protocol are taught by several dental practice growth coaches and consultants.
Parthiv's personal passion is to help young students fall in love with direct response marketing and acquire hard skills in internet marketing literacy while going through high school and college. Parthiv's learn to earn internship program has taken in over 57 students since 2009. ALL 57 students are either gainfully employed in their chosen field of studies or are still in college, learning what they love to learn. The learn to earn internship framework has also been offered as a returnship for stay at home moms and returning war veterans who want to re-enter the American workforce. Over fifteen stay at home moms and US Military veterans have benefited from this program. Parthiv has contributed over $250,000 in paid internship stipends and intern wages not counting the thousands of hours priceless hours spent by himself and eLaunchers staff who take the young students under their wings and make them marketable.
Internship at eLaunchers only starts, it never ends. If any of Parthiv's intern fails to get a job, Parthiv will take them back and re-train them.
eLaunchers.com was named Small Business of The Year in 2016 and Parthiv was inducted in GKIC direct response hall of fame in 2017.
While Parthiv got his MBA in 1994, he has been a life long student of direct response marketing, marketing automation principles, database marketing, data intelligence and technologies that facilitate marketing. Parthiv has a desire to some day join a doctoral program and do a desertion paper on the subject of pixel estate. Parthiv believes that the internet is a SPACE that is as real as REAL ESTATE, and that makes every business owner who has any presence on the internet a pixel estate investor. Like real estate, your pixel estate has your campus with specific PLACE for every pixel structure. Your pixel estate is blueprinted by systems architects, your pixel assets are built by skilled developers. A very special place called home page is the gateway to your campus on pixel estate. This theorizes that every business with even the most modest presence on the web a pixel estate investor. Modern history has shown that companies who have higher investment in their pixel estate portfolio compared to their real estate portfolio have out performed their rivals by land slide. Parthiv is working with his guide Dr. Stephen Roulac on developing an algorithm and comparison model that will help business owners decide what their pixel estate portfolio could be. Parthiv believes that your pixel estate portfolio is part of a comprehensive marketing portfolio that is made of pixel estate, paper estate, people estate and data estate.
Parthiv's origins in to direct marketing come from his direct mail background. Parthiv has worked for over 10000 direct mail marketing projects and mailed over a billion (with a B), over a billion pieces of direct mail.
Parthiv is a GKIC Certified Magnetic Marketing Advisor (2010), Infusionsoft Certified Partner (2011), Digital Marketer Certified Partner (2014), Click Funnels Certified Partner (2015) and Hubspot Certified Partner (2017). In addition, Parthiv is trained on Salesforce.com, ZOHO, Microsoft Dynamics and six other cloud based and desktop CRM systems.
While the company was born in 2002, Parthiv only began working with Dentists and orthodontists since 2010.
Parthiv is a veteran from Indian Air Force, member of Lions Club, a Leadership Montgomery Core Program graduate (class of 2016) and a proud dad of an Eagle Scout.
Parthiv lives with his wife Dipali Shah and his parents in Maryland. Their son Rahul Shah is a student at Rochester Institute of Technology and a recipient of prestigious Presidential Scholarship at RIT. Rahul is studying for a Bachelors degree in Human Centered Technology with concentration in Learning Systems and Accessibility with emersion in American Sign Language. Upon graduation, Rahul wants to contribute his talents to the field of distance learning and computer assisted learning for hearing impaired students.
Let me tell you something—when Andy Elliott takes the stage, you feel it. The man is a force of nature. No fluff, no wasted words, just pure, high-octane energy and an unstoppable belief in the power of selling. Anyone not fired up after his presentation at Funnel Hacking Live 2025, should check their pulse.
Andy’s message was simple: Sales is everything. If you can’t sell, you can’t grow. If you can’t sell, your funnel doesn’t matter. If you can’t sell, your marketing is just noise. Sales is the lifeblood of business, and Andy Elliott just gave us the blueprint for closing deals at a level most entrepreneurs only dream of.
The High-Energy Sales Formula
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Topics:
High-Energy Sales Masterclass,
Belief in Yourself,
Art of Closing,
Relentless Follow-Up,
high-octane energy,
Like a Pro
I sat in the audience at Funnel Hacking Live, notebook in hand, ready to soak up wisdom from one of the greatest minds in sales and marketing—Myron Golden. If you’ve ever heard Myron speak, you know that he doesn’t just teach; he electrifies. He turns complex strategies into simple, actionable frameworks that make you want to run out of the room and start selling right now. And at FHL 2025, he didn’t disappoint.
This time, Myron took us deep into the science and psychology of offer creation. Not just ‘how to sell,’ but how to craft an offer so irresistible, so undeniably valuable, that people feel like they’d be crazy not to buy. He didn’t just talk about making a good offer—he broke it down, piece by piece, so that even the most sales-averse person in the room could walk away ready to close deals like a pro.
The Structure of a Genius Offer
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Topics:
Myron Golden,
buy transformations,
Big Promise,
Stacking the Value,
Price Positioning,
Urgency and Scarcity,
high-ticket programs,
right strategy
Let’s talk about one of the biggest myths in dentistry—the idea that patients choose their dentist based on price.
Dentists obsess over being “competitive.” They slash fees, offer discounts, run specials, and desperately try to match the cheaper guy down the street.
And it’s a losing game.
Because here’s the ugly truth about price shoppers:
- They don’t want the best treatment—they want the cheapest price.
- They don’t value expertise—they value a deal.
- They’ll leave you the second someone offers a lower price.
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Topics:
competitive,
affordable dentist,
exclusive provider,
Scarcity & Exclusivity,
Selling Procedures,
authority
Let’s be honest—nobody likes being “sold.”
Your patients don’t want a lecture.
They don’t want a hard pitch.
They don’t want to hear a bunch of “trust me, I’m the doctor” statements.
And yet—you still need them to say yes.
Yes to implants.
Yes to life-changing treatment.
Yes to investing in themselves instead of “thinking about it.”
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Topics:
handle objections effectively,
Case Acceptance,
The Smile Book,
confidence,
Effortlessly
You know the scenario.
A patient comes in with missing or failing teeth. You explain why dental implants are the best, most life-changing solution. They nod along. Maybe even seem interested.
Then—suddenly—the excuses start rolling in.
- "I need to think about it."
- "It’s too expensive."
- "Can’t I just get a bridge or denture?"
- "I’m too old for implants."
- "It sounds painful."
- "What if my body rejects it?"
- "I don’t have time."
Sound familiar?
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Topics:
Case Acceptance,
before-and-after smiles,
More revenue,
proactively,
consequences
You do everything right.
- You educate the patient.
- You explain the benefits of implants.
- You show them how implants are the best solution for missing teeth.
Then you get to the price…
And suddenly—everything falls apart.
- They hesitate.
- They say they need to think about it.
- They tell you they’ll check their finances.
- Or worse—they disappear completely.
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Topics:
benefits of implants,
selling implants,
facial structure,
Rising costs,
Healing time,
exact strategies,
educate the patient
Every day, patients walk into your office needing dental implants.
They listen as you explain the benefits. They ask questions. They even seem interested.
But then, just as you think they’re ready to commit, they say:
"I’ll think about it."
And then… nothing.
They leave your office and never return.
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Topics:
builds trust,
convinced themselves,
finances first,
Patient Stories,
Scientific Facts,
financial decisions,
deteriorating,
Visual Proof
You’ve been here before.
You just finished explaining a life-changing dental procedure to a patient. They smiled, nodded, asked a few questions, maybe even showed real interest.
Then, when it’s time to schedule the treatment, they hit you with it:
"I’ll think about it."
And just like that—they’re gone.
Maybe they’ll come back.
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Topics:
Case Acceptance,
Secret Weapon,
cheaper alternatives,
Harsh Reality,
High-Performing Dentists
Let’s get one thing straight—patients don’t take action because you gave them a logical explanation.
You can talk all day about:
- Bone loss
- Long-term savings
- The benefits of implants over dentures
And still, the patient won’t budge.
Why?
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Topics:
convincing,
implant stability,
logical explanation,
Combine Fear & Hope,
conversations,
osseointegration,
implant cases effortlessly
You’re already spending thousands—maybe tens of thousands—on marketing.
You’re paying for SEO, running ads, sending mailers, investing in social media… all in an effort to get more new patients through the door.
So why are your efforts not paying off the way they should?
Because You’re ignoring the easiest, most profitable source of revenue in your practice.
It’s not the people who haven’t called your office yet.
It’s not the strangers seeing your Facebook ads.
It’s not the leads your front desk is chasing down.
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Topics:
emotional language,
compensating,
High-Value Cases,
Case Acceptance,
Chairside Marketing,
osseointegration,
bone resorption