Blog

UCCP (Ultimate Conversion Concepts Platform) after COVID pt 3

Posted by Parthiv Shah on May 19, 2020 8:00:00 AM

Let’s hop right in.  In the previous 2 posts we talked about the likely outcome of this depression and how you will have to change your business to stay in business and take advantage of the incredible opportunity that is available because of it. 

Read More

Topics: Magnetic Marketing, business planning, target marketing, ideal customer, nurture, direct mail, follow up, CRM

UCCP (Ultimate Conversion Concepts Platform) after COVID pt 2

Posted by Parthiv Shah on May 14, 2020 8:00:00 AM

In my last post we talked about the likely outcome of the economic shutdown and what we can likely expect in the coming years.

Read More

Topics: Magnetic Marketing, customer journey, business planning, target marketing, nurture, follow up, Web site, CRM

UCCP (Ultimate Conversion Concepts Platform) after COVID pt 1

Posted by Parthiv Shah on May 12, 2020 8:00:00 AM

Welcome to the business, post-Covid. The world will not be the same for a long time.  Things have radically changed and are not going back to normal.

Read More

Topics: Customer Retention, Magnetic Marketing, entrepreneurship, business planning, target marketing, ideal customer, nurture, follow up, CRM

Hubspot For Dentists: (ROI & ROE) Measuring Return on Investment and Efforts

Posted by Parthiv Shah on May 9, 2020 8:53:15 AM

Measure what matters: Establishing cause & effect relationship between Return & Effort/Investment

 

This is an actual conversation between me and a dentist who is considering hiring me. I am recommending a non-trivial investment in Hubspot for a dentist with multiple locations and about $2.5M in revenue. The doctor has been looking at me for the last several years, has bought and read my books, read at least a dozen blog articles and over 20 recent page views before booking an appointment. After a good initial interview he invites me to come in for a video conference with his leadership team. He requested and now has a copy of my fee estimate and engagement letter. Before signing, he asked me this question:

Read More

Topics: Magnetic Marketing, marketing for dentists, Databox Dashboard, Hubspot for dentists

Buy a Damned Stamp Already…

Posted by eLaunchers on May 5, 2020 8:00:00 AM

Just the other day one of my clients called me to ask for some help with a marketing problem he was having.

Read More

Topics: customer journey, business planning, direct mail, deliverability

Why Hubspot? Why Now? Case for a major investment in your Pixel Estate

Posted by Parthiv Shah on May 1, 2020 8:49:12 AM
eLaunchers.com becomes a PLATINUM Hubspot Solutions Partner in May 2020.

Something interesting happened after the start of the COVID crisis. We sold more Hubspot in 30 days after COVID lockdown than we had sold in the last 24 months.

Why did the market embrace Hubspot? Why Now? What is it about Hubspot and COVID? What is the correlation? When everyone is in distress and panic, when everyone is in 'shutdown' mode and mindset, why is my marketplace (which is made up of dentists, physicians, attorneys, financial advisors and information marketers with 1 to 4 million dollars in revenues) making a non-trivial capital investment in a technology infrastructure?

Read More

Topics: Magnetic Marketing, hubspot, Web site, Web

You Have To Be Their Mama!

Posted by eLaunchers on Apr 30, 2020 8:00:00 AM

Cavett Roberts, founder of the National Speakers Association, used to say that most people are walking around, umbilical cord in hand looking for a new place to plug it in. 

Read More

Topics: customer journey, nurture, value

The Most Powerful Money Machine in Existence...

Posted by eLaunchers on Apr 28, 2020 8:00:00 AM

Today’s post is going to be short and sweet.  

Read More

Topics: elaunchers, Technology, business planning, target marketing, deliverability

100% Open Rate...

Posted by eLaunchers on Apr 23, 2020 8:00:00 AM

I am sure when you saw the title of this article you immediately thought I was talking about email. After all, I am THE technology guy, right?

Read More

Topics: Systems and Processes, success, direct mail, deliverability

There’s a Reason Athletes Always Thank Their Mothers...

Posted by eLaunchers on Apr 21, 2020 8:00:00 AM

Have you ever heard that Bill Cosby bit about raising a son?

Read More

Topics: customer experience, customer journey, ideal customer, nurture

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

databox-product-main-2x

If you click on this button and schedule a call with me, we can work build this out for you in an hour. The dashboard is yours to keep, configure and use at no charge for the life of our relationship. It's like an accounting system for money you have not made yet! 

Request Your FREE Consultation

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

platinum-horizontal-white   logo_InfusionSoft Certified Partner