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Ransomeware: It hurts ALL of us. :-(

Posted by Parthiv Shah on Jul 26, 2021 5:53:40 PM

Why does ransomware keep showing up in the news? Should you be worried? The answer is YES, because in 2021 there is an attack every 11 seconds. But Parthiv, you say, attackers don’t care about my small business - so I shouldn’t be worried, right? WRONG! Ransomware uses sophisticated methods to trick your employees and create trouble for you in the process. What if someone accidentally downloads a fake invoice? Now your computers are down, you can’t take credit cards, and you’re spending money to bring everything back to normal.

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Topics: cybersecurity

“Take chances, make mistakes. That's how you grow.” Mary Tyler Moore.

Posted by eLaunchers on Jul 22, 2021 8:30:00 AM

Would you trust someone if they tell you that they never made a mistake? Me neither. All personal and professional growth is tied to making mistakes, overcoming the consequences, and learning from failure. With that in mind, here are some things to keep in mind to help you learn.

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Topics: Business Growth, Marketing education

Three Tips for Email Marketing

Posted by eLaunchers on Jul 20, 2021 8:00:00 AM

Are you planning to use email campaigns to communicate with your prospects or clients? Here are some quick tips to help you get the best results.

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Topics: Marketing education, avatar, email marketing

Are Your Emails Ending Up Like Processed Lunch Meat?

Posted by eLaunchers on Jul 15, 2021 7:45:00 AM

SPAM!

There is no scarier label for an email marketer to be connected with than SPAM! There are PhDs written on the topic of how not to be associated with spam and how to pass through the countless roadblocks put up by Google, Microsoft, and Yahoo email sorting algorithms. Although so much knowledge on this matter has been accumulated, corporate algorithms continually change, causing problems for marketers all over the world.

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Topics: Marketing education, credibility, email marketing

The Push for Privacy

Posted by eLaunchers on Jul 13, 2021 8:15:00 AM

Do you know who the biggest seller of your personal data to third parties online is?

If you said “Google” then you’re 100% right. Google is a leader in collecting and distributing user data that is being sourced through the company’s search engine, Chrome web browser and other services.

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Topics: data science, Google, user privacy

Mistakes to Avoid In Your Emails

Posted by eLaunchers on Jul 8, 2021 8:00:00 AM

Have you ever received a marketing email that goes straight to the “trash” folder? Or maybe you received a marketing email that got you so mad that you reported it as “Spam”. Many companies are making mistakes that result in wasting thousands of dollars in wasted time and lost revenue, even diverting customers from their business. What are these mistakes? Let me tell you!

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Topics: Customer Retention, target marketing, email marketing

Things That Make Your Audience Distressed.

Posted by eLaunchers on Jul 6, 2021 8:30:00 AM

Marketing can be intimidating and frustrating. This statement is true for both marketers and customers! While marketers often stress about engagement rates, open rates and other KPI’s (key performance indicators) – customers get upset by other things. 

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Topics: Business Growth, digital marketer, target marketing

How Can You Increase Email Engagement?

Posted by eLaunchers on Jul 1, 2021 8:30:00 AM

As we found out in the last two blogs, things are changing in big ways right now! No, seriously - personal privacy is becoming a new industry trend and it's just a matter of time before Google and Microsoft will jump on board with Apple in making our lives (as marketers) miserable. Do you know the best way to thrive in change? You need to fully embrace it. That is why I would like to offer you a shortlist of tips on how to increase your email campaign response rates.

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Topics: Marketing education, target marketing, email marketing

Why Apple Privacy Changes Are A Big Deal - Part 2

Posted by eLaunchers on Jun 29, 2021 8:15:00 AM
Woah Apple, slow down! We just discussed how recent changes in iOS 15 are transforming the advertisement business for big and small players alike and guess what? Apple announced even harsher privacy controls for iPhone user's IP addresses in the email app and a whole new set of privacy-tightening features for iCloud.
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Topics: digital marketer, Marketing education, target marketing

Why The Apple Privacy Changes Are A Big Deal - Part 1

Posted by eLaunchers on Jun 24, 2021 1:48:34 PM
"Apple is a 2 trillion-dollar company that is making it HARDER for advertisers to make money!" Well, that is how tech titan Facebook portrays recent changes in iPhone's iOS 14.5 Privacy update. You might be surprised to hear this news in my blog and are probably thinking "So what?". Let me tell you why privacy changes with iPhone matters for our wallets.
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Topics: Marketing education, target marketing, Facebook

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

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