How To Create Winning Google Ads

Posted by Richard Bueckert on Aug 25, 2022 8:15:00 AM

Google ads can work well for most businesses BUT the days of cheap clicks and massive responses are long gone. Only by monitoring your ads' cost per conversion (CPC) can you decide what actions need to be taken to create winning Google ads. 

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Topics: google advertising

Putting Your Bottom Line On Top

Posted by eLaunchers on Aug 23, 2022 8:00:00 AM

The year 2022 has been a wild ride economically, with tired “survivor” businesses lurching along with pandemic damage, trying to revitalize marketing and market share, only to face financial pandemics on the horizon.

If you’re a current business owner, you deserve congratulations for making it this far this decade. Regardless of what biology, oligarchs, and stock markets throw at you, your bottom line is always, well, your bottom line. So it's time to stop talking about solutions and time to take tangible, measurable

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Topics: Business inelligence

Successful Dental Office Marketing

Posted by Richard Bueckert on Aug 18, 2022 7:45:00 AM

All successful marketing - especially for a dental practice - starts with strategic planning. But what is "strategic marketing planning"? Essentially, it means that you are going to first separate your ideal patients into groups - hygiene / periodontal / cosmetic / etc - then create an avatar and specific plan to move each of those from "unaware there is a problem they need to address" through to introducing your practice and then converting them from a "prospective patient" into a "paying patient".

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Topics: marketing for dentists

Does A Small Business Really Need Automation?

Posted by eLaunchers on Aug 16, 2022 1:24:24 PM

As a startup, automation might seem like overkill and contrary to your excellent roll-up-your-sleeves attitude towards growing your business. You don’t need automation for serving one client, but you do need automation for hundreds of other aspects that will grow your business. So, yes, even a startup needs automation. Here’s why:

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Topics: small business automation

Apps That Afford Entrepreneurs More Free Time

Posted by Parthiv Shah on Aug 15, 2022 9:28:33 AM

Do you feel like you spend more time on your business than you spend working? Do you have more projects than hours in the day? If so, you’re definitely not alone.

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Topics: Business Kamasutra, Business Plan, BRENT

Is Email Dead For Growing Your Dental Practice?

Posted by Richard Bueckert on Aug 4, 2022 12:30:13 PM

You might be thinking "Email isn't working anymore." And if you're using email

for follow-up and retention the same way you did before the lockdowns, you're

probably right. Here's the good news - it's not working for other dentists in

your trading area either. There's better news too - email is still the most

cost-effective way to market and grow your practice IF you make a few changes

and deploy it using an OMNICHANNEL strategy.

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Topics: marketing for dentists, Marketing education

Why Marketing Education Is Essential In Post Pandemic Recovery Period

Posted by eLaunchers on Aug 2, 2022 8:15:00 AM

The state of global economics is suffering a new external impact. It's unlike COVID-19, which was bad enough, but happened to a very healthy, mostly affluent economy. Businesses changed over the course of the pandemic and some, sadly, did not survive. The companies that did survive managed to turn things around, but many have had to drain their savings accounts to do so. What’s left is a fragile post-COVID economic climate where cash reserves are depleting.

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Topics: Marketing education

Why Your Marketing Fails

Posted by eLaunchers on Jul 28, 2022 4:24:29 PM

It's no secret that most business owners are less than happy with the number of paying buyers that get generated by their advertising efforts. Typically, it's the media that gets blamed but the truth is that the real cause is not the media, but a fractured marketing process. Specifically, it's the failure of both the business owner AND the marketing person to take a holistic approach to the entire marketing funnel so that all of the milestones and contingencies are accounted for throughout the entire process.

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Topics: Marketing education, eLaunchers Traffic System

Are You Giving Enough Attention To Your Human Assets?

Posted by Parthiv Shah on Jul 27, 2022 3:29:18 PM

 If your dental clinic is up and running with a reliable workforce and you’re looking for ways to increase business growth, keep reading as we explore the importance of human assets, or human capital, and how it should be used wisely to accelerate business success. Human assets are intangible features of a business that bring value and productivity. They typically include anything that adds economic value to your

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Topics: marketing for dentists, Human Assets

Revenue Economics, Conversion Matrix & Growth Goal Setting

Posted by Parthiv Shah on Jul 20, 2022 3:53:17 PM

I hung up the phone at the end of a 30-minute call from a prospective client shaking my head. They wanted help with their marketing but really had no idea how their business generated income. I'm sure the call was as frustrating for the prospect as it was for me after all, no one likes to keep saying "I don't know" especially when they know that they SHOULD be able to answer the questions I had asked.

A big part of a business owner's frustration comes from 2 main areas:

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Topics: Business Growth, data science

 parthiv shah


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