Everyone can make $100,000. That part is not the mystery. The mystery is why it takes some people a year, some people a month, and some people a week. The difference is not hustle. It’s not talent or luck. It is math.
Most business owners are either drowning in numbers or ignoring them completely. They track things that feel important but do not actually move money. Likes. Followers. Website visits. Open rates. None of those pay your bills.
Topics: long-term relationships, Conversion, Leads, Better structure, Lifetime value, chase growth
Most marketing fails for a very simple reason. It talks about the business instead of the buyer.
You see it everywhere.
“We’ve been in business for 30 years.”
“We’ve won these awards.”
“We have the biggest building.”
“We’re the number one provider.”
Topics: awards, and accomplishments, High-quality clients, biggest building, feel confident, Buyer-focused marketing, trophy case
Most business owners think their marketing is failing because they need to do more. They need to be louder than their competitor. And to them, that means more ads, more posts, more noise.
The truth is, noise might make people stop and stare, but it rarely makes you the obvious choice. Clarity does that.
People do not choose the loudest option. They choose the one they trust.
Topics: Dental Growth Machine, Time builds trust, more ads, more posts, published by EDRA, grow a business
Everyone can make $100,000.
That part is not special. People do it all the time. Some do it in two years. Some do it in one. Some in a month. Some in a single week.
The real question is not if you can make your next $100K. The real question is how long it takes you to get there.
And that has almost nothing to do with how hard you work.
Topics: More posts, Next $100K, More ads, More grind, created growth, fastest path, better messaging, strategic book
After all the excitement of the Dental Growth & Exit Summit, and the conversations that followed, there’s a theme I keep coming back to:
Education doesn’t grow a practice. Implementation does.
Dentists love to learn. We love books, CE, frameworks, tools, strategies, and conferences. We love hearing new ideas that spark possibility.
Topics: treatment presentation, financial strategy, Coaches offer motivation, surprises dentists, Real Structure, practice to grow
After all the excitement of the Dental Growth & Exit Summit, and the conversations that followed, there’s a theme I keep coming back to:
Education doesn’t grow a practice. Implementation does.
Dentists love to learn. We love books, CE, frameworks, tools, strategies, and conferences. We love hearing new ideas that spark possibility.
Topics: systems and predictability, Grow a Practice, strategies, and conferences, Implement fast, marketing ecosystem, long-term strategy
Every January, something interesting happens. Dentists tell me, “This year is going to be different.”
But the truth?
Most practices go into the new year with the same systems, the same patterns, and the same bottlenecks that held them back the previous year.
This is why so many dentists work hard, stay busy, hit good months and bad months, and still can’t predict their growth.
Topics: Predictable growth, high-value treatment, Growth-Minded Dentists, marketing actually matters, priority sequence, profitability, predictability, and stability.
If there’s one thing I’ve learned after two decades of working with practices across the U.S. and Canada, it’s this: Dental practices don’t grow or stall because of luck. They grow or stall because of structure.
Growth isn’t random. It’s not “one good month,” a magic ad or a single great hire.
Predictable, measurable, sustainable growth happens when you build a system that produces it, day after day, month after month, year after year.
Topics: sustainable growth, automation, Dental Growth Machine, Dental Growth & Exit Summit, Predictable, measurable, nurture and convert, systems and predictability
Business owners who sell high-value services or complex products know this tension well: interest is there, conversations are thoughtful, and yet decisions stall. These are not impulse buyers. They are careful, risk-aware, and often burned before. Converting them is less about urgency and more about earning the right to be chosen.
Core Insights
Topics: high-value decisions, Building Trust Across, professional materials, Trust, Structure, high-value services, careful, risk-aware, Converting hesitant
There’s a big difference between consuming information and implementing transformation.
After our recent Dental Growth & Exit Summit, I’ve been watching something encouraging happen:
Dentists aren’t calling me to say, “What a great event.”
They’re saying, “Here’s what I’m changing.”
Topics: attract and convert, consuming information, implementing transformation, EDRA-published books, stability, growth
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
