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Gotta Be the Cowboy of Your Business…

Posted by eLaunchers on Mar 31, 2020 6:20:40 PM

eLaunchers

Cowboys are really cool!  What symbolizes America more than the lone cowboy on the plains, driving cattle and standing up for what’s right?

 

The image of John Wayne still moves millions of Americans, and people all over the world.

 

When I first came to America, I fell in love with the cowboy motif.  And as I learned more about marketing, I realized that great marketers are just the modern manifestation of that truly American motif.

 

I know you are thinking, “Parthiv, marketers are not cowboys,” so let me explain.

 

Cowboys go get cattle, corral them, then make money from them. 

 

That’s a cowboy’s job, even today. 

 

They also drive the cattle across the plains to a location of the cowboys choosing.

 

And done properly, the cows enjoy the trip and are protected and healthy at the end of the drive.

 

Today, marketers capture a lead’s information, then they keep communicating with that lead to build a virtual fence around the lead.

 

Then they direct the lead down an emotional and logical path to a destination chosen by the marketer…

 

Namely to purchase your product or service.

 

Don’t mistake the metaphor of cattle as an insult to your prospects…

 

Just the opposite.  For thousands of years cattle have represented wealth, and in my native India cattle are sacred animals, shown the greatest of respect.

 

And that is how I see my customers… sacred and deserving of tremendous respect.

 

So do not think I am suggesting you devalue your prospects and customers…

 

Just the opposite, I suggest you fall in love with them.  Truly, deeply in love…

 

The same way parents love their children or a man or woman loves his/her brother or sister.  

 

Find your prospects, capture their contact information…

 

Then protect them and love them, while you lead them to the right decision.  Hopefully that is purchasing from you.  But if it is not, then you have to do what is right, not what is right for you.

 

Soon enough you’ll have an impressive herd who will keep you in high cotton for the rest of your life.

 

Need some direction in rounding up your herd? 

Request Your FREE Consultation

Topics: target marketing

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

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