Thanksgiving holiday weekend is an excellent time to review 2018 business plan and begin preparation of a game plan for 2019.
Fortunately today thanks to technological advances, the automated world obtains its products through the web, therefore, business or company that does not have a presence or website, simply does not exist. Any business, regardless of its size, can build a strong and reliable presence with a low budget.
In 2016 eLaunchers.com became Digital Marketer Certified Partner and joined the quest to help digital marketer double the size of 10000 companies.
Training for CEO and for The Team
The training for the CEO and the staff starts BEFORE we begin implementation and deployment. Ideally, we want you to invest (time and money) in initial training and continuing education for you and your team before you before you make any investment in the system, consultation or implementation at eLaunchers.com.
We believe that the CEO who is buying this system should not only be in sync with the continuing education that our system is based on, but the CEO should also be able to articulate the foundation and the logic of this system to the team and get a 'buy in' from all stakeholders in your company. We have seen many times where the CEO makes an investment in a system or technology and the team does not cooperate with the implementation.
Getting your team on board with your purchase is so important. The Ultimate Conversion Concepts Platform is a COMPLEX machine with hundreds of moving parts. The machine is only as smart as the man or woman running the machine.
We will do an excellent job programming your machine. We will give you all the tools necessary for you to train your team. We have awesome trainers who are not only experienced technologists, but they are also trained system educators. We all have multi-year experience in teaching principles of direct response marketing, marketing automation, infusionsoft and other technology platforms.
I have been an educator at University of Phoenix for almost ten years (2001 to 2011). We know the art of developing a training curriculum and delivering relevant education to you and your staff in an ILP (Individualized Learning Plan) modality.
I am not just a teacher, I am also a student
Recently, I was giving a tour of my office to owners of a multi-national company from India looking to establish a base in USA. As we were walking around the office, we stopped at the library and I said something very interesting. I said: "These bookcases costs more than the office condo".
And that is the truth. I am very heavily invested in my library, in my own continuing education and the educational resources. After all, I am reading on behalf of ALL my clients. My clients expect me to be on top of everything so I can dispense an informed opinion.
I spend about a third of my awake life studying. I read, I attend live events, I belong to multiple study groups and I take copious notes. I create meta-cognitive mind maps of concepts and strategies and visual-sequential mind maps of projects, tasks and deliverables.
At the end of the implementation, we will be building YOUR delivery binder, a several hundred page document with screenshots of web assets, campaign diagrams, campaign content, visual images of all digital assets and all print assets in one place. This binder is used to train your staff.
At the start of the process, we will share nine (9) core binders that make up the Ultimate Conversion Concepts Platform along with additional concept, content and swipe file binders from our library. For a serious student of direct response marketing, there is enough content in my library to last you a life time. For someone who likes to 'outsource' their learning, you can rest assured that the team working on your business is at the top of their game and still climbing.
This magazine‐style 12 to 20 page corporate document serves as a talking prop in any selling situation live or on the phone. I have also done a success blueprint as a single 11 x 17 front and back (a four page document) with inside spread being an infographic. Dan Kennedy prefers this to be a small, visual piece accompanied by a sales letter (or a sales person). When used as a casement for infographic, this is your 'talking prop'.
The purpose of this brochure is to talk about your history, talk about your culture, talk about your mission/vision/focus, show off your strengths and talk about everything else you want to share with the prospect about you that you want them to know.
While not an overt sales piece, this is a deeply compelling look at who you are, what you believe, what motivates you and why doing business with you gives your prospect a huge advantage.
As with every marketing asset, the objective is;
“If this is all they read ... they are ready to buy”.
This document is a stand‐alone sales presentation that can sever multiple purposes, including being re-purposed as the text for an audio and/or video presentation.
Smart Consumer's Guide to Choosing the Right…
You never want to boast about yourself or belittle your competition in any way when you are talking about your competition. Your competitors are viable options for your client to explore and no matter who they pick, chances are, they will be in good hands. When you are talking about your competition, you want to shift the focus of You Vs Competition and call their attention to something they have never thought about: "How Am I Going To Compare My Options? How Do I Know Who Is The Right One?".
The 'Smart Consumers' guide prepares them to examine their options on a battery of questions where the answers are thought through by you. This allows you to build a rubric where you will always pass this test at the top of the class, because, after all, YOU wrote the exam. To gather raw material for this guide, you want to round up five to seven frequently asked questions that most people as you most of the time. In addition, round up five to seven should ask questions that you wish everyone ask, because when they ask you THOSE questions, your core strengths are highlighted.
4 or 8 Page Service sales brochure ‐ The product/service sales brochures are written like a white paper following our classic persuasive copywriting formula. The classic brochure format is a balanced blend of text, pictures, info graphics and 'step by step' explanation of how your process solves the problem in question.