Have You Earned The Right To Ask Them for Referrals?
If there are diamonds in your database that can be found, polished & built into a necklace called your customer database, this document will talk about how to transform your existing relationship with customers & patients into an endless source of referrals.
This subject is very close to my heart and I have learned every trick of the trade that I could get my hands on. I am constantly looking for and studying new ways to seek referrals, affiliations and ‘JV’s from noncompeting businesses who call on the same clients. The concept is actually simple and we all practice it in some way shape or form in our business. We just took the best practices from everywhere and standardized it to create a turnkey system that you can implement in your business.
Kamasutra is an ancient Indian book, probably the first book ever written on the subject of humanity and relationship management. It talk about how to add pleasure to sex. I took three core concepts from Kamasutra and brought it to business and created a business process automation workflow.
The training for the CEO and the staff starts BEFORE we begin implementation and deployment. Ideally, we want you to invest (time and money) in initial training and continuing education for you and your team before you before you make any investment in the system, consultation or implementation at eLaunchers.com.
We believe that the CEO who is buying thissystem should not only be in sync with the continuing education that our system is based on, but the CEO should also be able to articulate the foundation and the logic of this system to the team and get a 'buy in' from all stakeholders in your company. We have seen many times where the CEO makes an investment in a system or technology and the team does not cooperate with the implementation.
This magazine‐style 12 to 20 page corporate document serves as a talking prop in any selling situation live or on the phone. I have also done a success blueprint as a single 11 x 17 front and back (a four page document) with inside spread being an infographic. Dan Kennedy prefers this to be a small, visual piece accompanied by a sales letter (or a sales person). When used as a casement for infographic, this is your 'talking prop'.
Each Chair Side Marketing Brochure is a stand‐alone sales presentation. It makes no difference which one a prospect reads, the conclusion will be the same; YOU are the only person it makes any sense at all to do business with.
While 'Shock and Awe' package is sent to prospect prior to the appointment, the case presentation package is handed to them on arrival and it is used as a conversation prop in the meeting. A digital version of case presentation is created for online meetings. All elements of case presentation package are housed in a 6 x 9 clear plastic envelope.
Many people call many things shock and awe. We follow a specific formula we learned from Dan Kennedy which starts with a clear plastic envelope that is home to a pocket folder that houses three print assets in left pocket, one print asset in the middle and seven print assets in the right pocket. This shock and awe can be enhanced by adding an audio CD or a video DVD, a business card or a thin USB drive housing digital assets.
As you know, eLaunchers.com is a Digital Marketer Certified Partner and as DMCP we are able to implement Digital Marketer Follow Up Machine for our clients, where appropriate. As a part of our normal implementation process, we will install all campaigns from Digital Marketer 'Follow Up Machine'.
Customizing these campaigns and deploying them for your business is not included in the fix fee implementation. These campaigns will be recommended as appropriate and a copywriter is assigned to write/customize/swipe copy for these campaign.
The Ultimate Patient Follow Up and Communications System for dentists.
Internal marketing machine is an end to end system for a general practice dentist or a specialist engaged in significant dentistry. It is basically Business Kamasutra campaign that is souped up with behavior based targeting/segmentation and patient education material for each individual ailment/treatment modality.
Three set of ailment/treatment specific content cyclers (prospect cycler, unaccepted treatment cycler and accepted treatment cycler) makes the Internal Marketing Machine unique in the industry. Several dozen web assets, over three dozen print assets and several hundred emails working in a perfect symphony build an absolutely amazing patient experience.
Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
