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Do you feel like 2020 and 2021 are just bad dreams that the whole planet is trying to wake up from; or is it just me? It is hard to deny that the coronavirus pandemic changed our lives. How we do business changed. The ability to access healthcare has changed. How we interact as people has changed. The way we advertise changed significantly too! “How” you ask? Let’s explore that together.

How much did you read last week? How about last night? I bet you read a lot! Nowadays, the average person is bombarded with a ton of information on smartphones, tablets, computers, car radios, TVs etc. Advertisement causing our brains to overload with information, and it is not going to get better anytime soon. Even more, it is projected that humanity is going to accelerate into a completely new informational era!

Newsletters are a great way to keep your customers in the loop and engaged with what’s happening in your business. How many newsletters do you think you’ve seen in your lifetime? Quite a few I’d bet! You may have even read one or two without even realizing it. For those exceptional few, a newsletter that the audience doesn’t even recognize as a newsletter is the unicorn every business owner dreams of. For the rest… well – some of them range from engaging to tolerable to just painful. Here are some of the my best tips for your newsletter.

Why does ransomware keep showing up in the news? Should you be worried? The answer is YES, because in 2021 there is an attack every 11 seconds. But Parthiv, you say, attackers don’t care about my small business - so I shouldn’t be worried, right? WRONG! Ransomware uses sophisticated methods to trick your employees and create trouble for you in the process. What if someone accidentally downloads a fake invoice? Now your computers are down, you can’t take credit cards, and you’re spending money to bring everything back to normal.

Would you trust someone if they tell you that they never made a mistake? Me neither. All personal and professional growth is tied to making mistakes, overcoming the consequences, and learning from failure. With that in mind, here are some things to keep in mind to help you learn.

Are you planning to use email campaigns to communicate with your prospects or clients? Here are some quick tips to help you get the best results.

SPAM!

There is no scarier label for an email marketer to be connected with than SPAM! There are PhDs written on the topic of how not to be associated with spam and how to pass through the countless roadblocks put up by Google, Microsoft, and Yahoo email sorting algorithms. Although so much knowledge on this matter has been accumulated, corporate algorithms continually change, causing problems for marketers all over the world.

Do you know who the biggest seller of your personal data to third parties online is?

If you said “Google” then you’re 100% right. Google is a leader in collecting and distributing user data that is being sourced through the company’s search engine, Chrome web browser and other services.

Have you ever received a marketing email that goes straight to the “trash” folder? Or maybe you received a marketing email that got you so mad that you reported it as “Spam”. Many companies are making mistakes that result in wasting thousands of dollars in wasted time and lost revenue, even diverting customers from their business. What are these mistakes? Let me tell you!

Marketing can be intimidating and frustrating. This statement is true for both marketers and customers! While marketers often stress about engagement rates, open rates and other KPI’s (key performance indicators) – customers get upset by other things.