eLaunchers Blog

Parthiv Shah

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Parthiv Shah is the Founder and President of eLaunchers.com, a locally grown and internationally known digital marketing agency in suburbs of Washington DC. Parthiv is a data scientist, practicing principles of BIG DATA in small business space. Parthiv core competency is market segmentation, list research and data hygiene. eLaunchers.com helps professional practices, specifically dentists, orthodontists, physicians and attorneys stay in touch and follow up with their patients or clients using proven direct response marketing techniques and marketing automation technologies. Over 300 dentists, physicians and other clients from 27 states in USA and over 8 other countries have benefited from working with eLaunchers.com. Parthiv is the author of his International Best Seller book Business Kamasutra, with foreword from Dan Kennedy. which was also re-published as a special edition of Business Kamasutra for Dentists with expert commentary from Dr. Gregory Wych. Parthiv's upcoming book 'Copy That Sells' is co-authored with marketing legend Dan Kennedy. Parthiv is a co-author or contributor to six other books and his work routinely appears in various direct response publications including GKIC magazine and Dan Kennedy letter. Parthiv is routinely invited to speak as technology expert at direct marketing conferences and small group mastermind sessions. Parthiv's professional passion is fail safe follow up. Parthiv is the publisher of the Internal Marketing Machine for dentists and orthodontists that facilitates patient education and long term nurture so a dentist can stay in touch with current, past and prospective patients and deliver the right message to the right patient at the right time using email, print and telephone. Internal Marketing Machine is home to over 400 emails, over 60 printed publications and over three dozen web assets all controlled by a data intelligence process that is connected to over a dozen dental practice management systems like Dentrix and Eagle Soft. The patient education content is professionally written by high profile direct response copy writers, clinically curated by successful Dentists and Orthodontists and field tested in the market to have proven track record of success. Principles of Internal Marketing Machine and Fail Safe Follow Up Protocol are taught by several dental practice growth coaches and consultants. Parthiv's personal passion is to help young students fall in love with direct response marketing and acquire hard skills in internet marketing literacy while going through high school and college. Parthiv's learn to earn internship program has taken in over 57 students since 2009. ALL 57 students are either gainfully employed in their chosen field of studies or are still in college, learning what they love to learn. The learn to earn internship framework has also been offered as a returnship for stay at home moms and returning war veterans who want to re-enter the American workforce. Over fifteen stay at home moms and US Military veterans have benefited from this program. Parthiv has contributed over $250,000 in paid internship stipends and intern wages not counting the thousands of hours priceless hours spent by himself and eLaunchers staff who take the young students under their wings and make them marketable. Internship at eLaunchers only starts, it never ends. If any of Parthiv's intern fails to get a job, Parthiv will take them back and re-train them. eLaunchers.com was named Small Business of The Year in 2016 and Parthiv was inducted in GKIC direct response hall of fame in 2017. While Parthiv got his MBA in 1994, he has been a life long student of direct response marketing, marketing automation principles, database marketing, data intelligence and technologies that facilitate marketing. Parthiv has a desire to some day join a doctoral program and do a desertion paper on the subject of pixel estate. Parthiv believes that the internet is a SPACE that is as real as REAL ESTATE, and that makes every business owner who has any presence on the internet a pixel estate investor. Like real estate, your pixel estate has your campus with specific PLACE for every pixel structure. Your pixel estate is blueprinted by systems architects, your pixel assets are built by skilled developers. A very special place called home page is the gateway to your campus on pixel estate. This theorizes that every business with even the most modest presence on the web a pixel estate investor. Modern history has shown that companies who have higher investment in their pixel estate portfolio compared to their real estate portfolio have out performed their rivals by land slide. Parthiv is working with his guide Dr. Stephen Roulac on developing an algorithm and comparison model that will help business owners decide what their pixel estate portfolio could be. Parthiv believes that your pixel estate portfolio is part of a comprehensive marketing portfolio that is made of pixel estate, paper estate, people estate and data estate. Parthiv's origins in to direct marketing come from his direct mail background. Parthiv has worked for over 10000 direct mail marketing projects and mailed over a billion (with a B), over a billion pieces of direct mail. Parthiv is a GKIC Certified Magnetic Marketing Advisor (2010), Infusionsoft Certified Partner (2011), Digital Marketer Certified Partner (2014), Click Funnels Certified Partner (2015) and Hubspot Certified Partner (2017). In addition, Parthiv is trained on Salesforce.com, ZOHO, Microsoft Dynamics and six other cloud based and desktop CRM systems. While the company was born in 2002, Parthiv only began working with Dentists and orthodontists since 2010. Parthiv is a veteran from Indian Air Force, member of Lions Club, a Leadership Montgomery Core Program graduate (class of 2016) and a proud dad of an Eagle Scout. Parthiv lives with his wife Dipali Shah and his parents in Maryland. Their son Rahul Shah is a student at Rochester Institute of Technology and a recipient of prestigious Presidential Scholarship at RIT. Rahul is studying for a Bachelors degree in Human Centered Technology with concentration in Learning Systems and Accessibility with emersion in American Sign Language. Upon graduation, Rahul wants to contribute his talents to the field of distance learning and computer assisted learning for hearing impaired students.
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Recent Posts

MINDMAP: Renegade Millionaire 2.0

Posted by Parthiv Shah on Mar 13, 2019 8:53:41 AM

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Topics: mindmap

Making ends meet!

Posted by Parthiv Shah on Dec 17, 2018 9:46:35 PM

Sometimes, there is just not enough money to do EVERYTHING you would like to do.

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Topics: marketing workflow automation, Databox Dashboard, eLuanchers Marketing Department In A Box, authority marketing

171 ways to LOSE a million dollars

Posted by Parthiv Shah on Dec 15, 2018 8:28:53 AM

No one likes to lose money. Yet, we ALL lose money every day. We count money we make, we count money we spend, we count money we owe, we count money owed to us, we count money we pay taxes on, we count money we save... but we fail to count money that we do not make. The whole concept of fortune not made can be devastating to a small business that is struggling to survive and it can slow down the growth of a thriving business. There is no accounting system for lost data, lost money and fortune not made.

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Topics: marketing automation, marketing for dentists, Databox Dashboard, eLuanchers Marketing Department In A Box

Annual Business Planning for 2019

Posted by Parthiv Shah on Nov 23, 2018 10:46:59 AM

Thanksgiving holiday weekend is an excellent time to review 2018 business plan and begin preparation of a game plan for 2019.

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Topics: Implementation, Infusionsoft, eLuanchers Marketing Department In A Box, Elite Forum, Business Plan

BYOT: Buy Your Own Technology

Posted by Parthiv Shah on Nov 13, 2018 7:00:23 PM

In order to capture and convert a steady stream of leads, manage the journey of a prospect before their first transaction, and to build out of a life long relationship, you need a system. A system that is made up of rituals, rhythm, and technology that manages your ritual and rhythm.

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Topics: digital marketer, Infusionsoft, inbound marketing, eLuanchers Marketing Department In A Box

Ultimate Conversion Concepts Platform

Posted by Parthiv Shah on Nov 8, 2018 1:56:00 PM

In order to grow your business, you are going to need three things. These three things can only be successful when applied together. You cannot have one on its own and expect to grow and be successful. If anything, you are losing money, time, and effort to get that one part up without the others. After you have these three things, you will acquire growth that is triggered by your efforts and managed by your diligence. You do not need anything else other than all three. Here are the three things:

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Topics: lead generation, No BS, Databox Dashboard, eLuanchers Marketing Department In A Box

Marketing Math Worksheets

Posted by Parthiv Shah on Nov 8, 2018 10:51:00 AM

We believe that marketing is made up of five core elements. Arts, Language, Time, Data and Money. 

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Topics: Magnetic Marketing, eLuanchers Marketing Department In A Box

Databox Dashboard: Easiest Way to Manage Your Marketing Performance

Posted by Parthiv Shah on Nov 6, 2018 1:57:00 PM

 

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Topics: data science, inbound marketing, Magnetic Marketing, No BS, Databox Dashboard

Mindmap: Internal Marketing System by Dan Kennedy (2015, At a dental event)

Posted by Parthiv Shah on Oct 30, 2018 9:32:01 AM

I was invited to be a guest of Dr. Greg Wych at a dental event where Dan Kennedy was speaking. Dan spoke for about 4 hours, break and another 2 hours. These are my notes from the event. I also re-examined the handout packet and resynthesized my notes to make sure I did not miss anything. There are two parts to this map. On the right you will find assets on the subject of: FOUND MONEY!: How to plug holes in the money bucket with internal marketing. On the left you will find assets on the subject of PATIENT MULTIFICATION: How to grow the practice and meet new patient needs from within, with internal marketing.

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Topics: Dan Kennedy, Internal Marketing Machine, Magnetic Marketing, mindmap, marketing for dentists

Mind map: Marketing to Affluent (June 2018, Cleveland)

Posted by Parthiv Shah on Oct 28, 2018 5:41:24 PM

This mindmap has my notes from June 2018, Cleveland, Dan Kennedy private event called 'Marketing to Affluent'. A bonus event on 'Price stratgy 2.0' was on Day 3. I have notes on Price Strategy on this map also. Click here to view the Mind Map.

 

 

 

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Topics: Dan Kennedy, mindmap, Marketing to affluent

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