Most days feel the same. They’re operations. You show up, take care of your patients. Move the day forward.
Every once in a while, though, there’s a moment to pause and look at what is changing around you before it fully shows up inside your numbers.
Today is one of those moments.
Topics: Google’s AI-generated, learning new platforms, Shift Direction, influencing patient
There are times in every market when things start to shift.
A small group of business owners starts to move differently. They don’t necessarily get louder or more aggressive. In many cases, they’re doing less, not more. But what they are doing is more aligned with how decisions are actually being made. And over time, that difference compounds.
This Is One of Those Times
Topics: More aggressive, Google’s AI-generated, fewer mentions, real advantage, streamlined, friction
Not at some point in the future. This is already happening.
A patient wakes up with a problem. It might be pain, something cosmetic they’ve been putting off, or simply the realization that it’s been too long since their last visit.
They do what people do now. They ask a question.
Topics: Google’s AI-generated, learning new platforms, fewer mentions, stages of decision
On last month’s Zoom with Dan Kennedy, he talked about something that doesn’t get nearly enough attention in business conversations, even though it quietly determines who survives and who disappears.
He wasn’t talking about tactics, platforms, or the latest technology. He was talking about fragility.
Specifically, how many otherwise successful businesses look solid on the surface but are far more fragile than their owners realize.
Topics: Borders Moment, Anti-fragile businesses, quietly heading, strategy keeps working, National presence, Huge stores
During last month’s private client Zoom, Dan Kennedy circled back to something he’s been saying for decades, but it hits harder today than ever because the marketplace has become so crowded and so noisy that it’s almost impossible to survive without it.
He said if you’re not the only logical choice for a specific type of customer, you’re in trouble whether you realize it yet or not.
Topics: interchangeable businesses, structure guarantees, Margins shrink, positioning powerful
During last month’s zoom call with Dan Kennedy, he brought up something that, on the surface, had nothing to do with marketing, automation, or growing a business. He started talking about tulips.
Not markets. Not media. Not AI.
Tulips.
At first it sounded like one of those strange historical detours Dan sometimes takes before he makes a point, but within a few minutes everyone on the call understood exactly why he went there, because the story of Tulip Mania is really the story of what happens when otherwise intelligent people stop thinking and start following excitement.
Topics: growing a business, Smart Business Owners, Tulip Mania, AI Mania, dramatic or exciting, stack small improvements, Improving conversion
On last month’s Zoom with Dan Kennedy, he said something that didn’t sound flashy, futuristic, or even particularly dramatic at first. But the more you think about it, the more it explains what’s happening in almost every industry right now. He said the biggest mega-trend in business isn’t AI, automation, or social media. It’s the slow erosion of differentiation.
In plain terms, everything is starting to look the same to the customer.
Not “kind of similar.” Functionally indistinguishable.
Topics: Functionally indistinguishable, solves growth problems, strategic decision, The Biggest Mega-Trend, business graveyard
During last month’s private client Zoom, Dan Kennedy brought up something that made a few people visibly uncomfortable, because it challenged a quiet assumption many modern businesses have been leaning on for years. He said we are approaching what he called social media’s “tobacco moment.”
There was a time when cigarettes were everywhere. They were advertised on television. Doctors endorsed them. Brands sponsored sporting events. Nobody questioned it. Tobacco companies looked untouchable, and entire industries were built around the assumption that the party would never end.
Topics: direct mail, Tobacco Moment, Social Media’s, Costs skyrocketed, engineering psychological, marketing advantage, referrals, your partnerships
Last month, I was in a private discussion with Dan Kennedy and a group of business owners, and he said something that got everyone’s attention. It ran completely against the story most of us hear all day, every day.
He said we’re not in an economic recession right now. What we’re in, he explained, is a mind recession.
At first, it didn’t resonate. But the more he unpacked it, the more it explained what many of us have been sensing but couldn’t quite put into words.
Topics: powerhouse academic, money circulating, strengthen your marketing, steady growth, Mind Recession, clever tactic, B2B and B2C markets
A few weeks ago, I was on a private Zoom with Dan Kennedy and a small group of business owners, and he said something that stayed with me long after the call ended.
He pointed out that most businesses don’t fail because of bad marketing ideas. They fail because their entire growth engine sits on top of something they don’t actually control. One policy change. One algorithm tweak. One platform hiccup. And suddenly the flow of leads they were counting on slows down… or stops altogether.
Topics: adopters win big, permanent infrastructure, stronger systems, Business Can’t Depend on AI, Anti-Fragile Marketing, Social Media, or Any Single Channel, marketing ideas
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
