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Most dentists come to me saying, “We just need better marketing.” They’re frustrated. Leads are down. Referrals are drying up. The schedule looks empty. So they think the answer must be a new campaign, a better ad, a different postcard.

But I’ve been doing this a long time — and I can tell you: The problem usually isn’t the marketing. It’s what happens after the marketing.

If you walk into your practice and see open chairs, don’t just sigh and move on. Listen. Those empty chairs are trying to tell you something.

They’re not just costing you revenue — they’re revealing the cracks in your growth engine. And if you ignore the message, the leaks get worse, not better.

I’ve seen it happen again and again: A talented dentist builds a solid practice on reputation and referrals. Patients love the care. Word spreads. The practice grows… for a while.

You’ve seen it happening in your town. Another DSO moves in. They’ve got a billboard. A polished website. Deep pockets. And a team of people managing every inch of their marketing.

Meanwhile, you’re doing everything yourself — between patients, paperwork, and late nights catching up on payroll.

It’s not a fair fight.

And if you’re a private practice dentist trying to grow, protect, and eventually exit with what your practice is worth — here’s what you need to know:

You went to dental school to learn how to diagnose, treat, and serve patients. You didn’t go to school to become a marketer, operations manager, or systems engineer. And yet — if you own a practice, that’s exactly the role you’re expected to fill.

Every week, I speak with talented dentists who are doing exceptional clinical work… and quietly struggling behind the scenes.

The schedule’s unpredictable. Marketing results feel random. The team’s overwhelmed. Revenue’s plateaued — or worse, declining. And no one’s quite sure why. Let me tell you something hard but true:

There’s a dangerous myth floating around in business.

It whispers things like:

• “If I charge more, I’ll lose customers.”
• “People just want the cheapest option.”
• “In my industry, everyone’s shopping on price.”

That’s nonsense. And if you believe it, you’ll end up working harder, earning less, and wondering why your less-qualified competitors seem to be doing better.

Here’s the truth:

The moment I started talking to money, I realized something:

Most people chase money.
Very few ever ask it what it wants.

What if you could sit across from a stack of hundred-dollar bills and ask it:

• How did you get here?
• Were you given to me in trust?
• Did I earn you through real value — or just clever persuasion?

Or even better:

• What would make you want to stay?
• What am I doing that keeps pushing you away?
• What can I do to multiply you — so you come back with friends?

It sounds metaphysical. But it’s actually deeply practical.

What if I told you that the very software you use to grow your business could also teach you how to grow as a human being?

Sounds a little strange, I know. But after nearly a decade of using ClickFunnels, here’s what I’ve realized:

Funnels aren’t just about sales pages and lead magnets. They’re a mindset. A pattern. A way of thinking.

If you’re like most smart, hard-working professionals I meet—dentists, attorneys, consultants, coaches, advisors, specialists—you’ve spent years mastering your craft. You care about results. You serve your clients well.

But when it comes to marketing?

Too many of you are doing it backwards. You’re trying to make people want what you offer. Trying to educate them into buying. Trying to convince them that they need what you do.

And it’s exhausting, isn’t it?

Let’s get one thing straight: your Pixel Estate is not some cookie-cutter, generic online website that gets launched and forgotten, doomed to sit idle and collect digital cobwebs. No, this is different. Your Pixel Estate is the cornerstone of your online engagement—an always-on, always-hustling sales system, designed to attract, engage, and convert your ideal prospects, day in and day out.

If you’re like most business owners I talk to these days, you’ve noticed something troubling.

The phones aren’t ringing like they used to. Email engagement is down. Ad campaigns that once delivered like clockwork have stalled. Leads have slowed to a trickle.

And when you ask your team what’s going on, you hear the same thing: