Blog

You’ve got a great product.
You’ve got a solid service.
You know you can change lives, save time, or make money for your clients.

So why aren’t they buying?

Why are your ads ignored?
Why are your sales calls a grind?
Why does it feel like you’re shouting into the void?

Most business owners treat $100K like a finish line.

“If I can just add another $100K this year, things will be better.”

But here’s the truth: $100K isn’t a finish line. It’s a launchpad. Because once you hit it the right way, you unlock something most entrepreneurs never experience: momentum.

Why Most Businesses Stay Stuck

Most businesses never build momentum. They grind for years, scraping together clients, fighting for cash flow, and starting over every month at zero.

Why?

Let me ask you something direct:

How much longer are you willing to keep grinding without a system?

• To wake up every month at zero, hoping this will be the month things finally turn around?
• To spend money on ads, networking, and “marketing ideas” that never move the needle?
• To work harder every year… with nothing to show for it but stress, frustration, and sleepless nights?

Be honest: how much longer can you afford to do business this way?

Because here’s the truth: if what you’re doing now could get you where you want to be… it already would have.

Most business owners make the same fatal mistake:

They believe success is a numbers game.
“If I just get more clients, everything will work out.”

So they chase everyone. They run ads that appeal to “anybody who might be interested.” They take meetings with anyone willing to listen. They bend over backwards for anyone willing to pay them something.

And then they wonder why they’re exhausted, broke, and stuck in the mud.

Most dentists come to me saying, “We just need better marketing.” They’re frustrated. Leads are down. Referrals are drying up. The schedule looks empty. So they think the answer must be a new campaign, a better ad, a different postcard.

But I’ve been doing this a long time — and I can tell you: The problem usually isn’t the marketing. It’s what happens after the marketing.

If you walk into your practice and see open chairs, don’t just sigh and move on. Listen. Those empty chairs are trying to tell you something.

They’re not just costing you revenue — they’re revealing the cracks in your growth engine. And if you ignore the message, the leaks get worse, not better.

I’ve seen it happen again and again: A talented dentist builds a solid practice on reputation and referrals. Patients love the care. Word spreads. The practice grows… for a while.

You’ve seen it happening in your town. Another DSO moves in. They’ve got a billboard. A polished website. Deep pockets. And a team of people managing every inch of their marketing.

Meanwhile, you’re doing everything yourself — between patients, paperwork, and late nights catching up on payroll.

It’s not a fair fight.

And if you’re a private practice dentist trying to grow, protect, and eventually exit with what your practice is worth — here’s what you need to know:

You went to dental school to learn how to diagnose, treat, and serve patients. You didn’t go to school to become a marketer, operations manager, or systems engineer. And yet — if you own a practice, that’s exactly the role you’re expected to fill.

Every week, I speak with talented dentists who are doing exceptional clinical work… and quietly struggling behind the scenes.

The schedule’s unpredictable. Marketing results feel random. The team’s overwhelmed. Revenue’s plateaued — or worse, declining. And no one’s quite sure why. Let me tell you something hard but true:

There’s a dangerous myth floating around in business.

It whispers things like:

• “If I charge more, I’ll lose customers.”
• “People just want the cheapest option.”
• “In my industry, everyone’s shopping on price.”

That’s nonsense. And if you believe it, you’ll end up working harder, earning less, and wondering why your less-qualified competitors seem to be doing better.

Here’s the truth:

The moment I started talking to money, I realized something:

Most people chase money.
Very few ever ask it what it wants.

What if you could sit across from a stack of hundred-dollar bills and ask it:

• How did you get here?
• Were you given to me in trust?
• Did I earn you through real value — or just clever persuasion?

Or even better:

• What would make you want to stay?
• What am I doing that keeps pushing you away?
• What can I do to multiply you — so you come back with friends?

It sounds metaphysical. But it’s actually deeply practical.