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To be or not to be - political

Posted by eLaunchers on Oct 29, 2020 8:00:00 AM

Long gone are the days where businesses avoid talking politics in their advertising. It was a long-standing taboo that talking about political events or politics in general will push away a portion of your audience. This can still be true for very polarizing topics or if you are only catering to one side of the political spectrum. Well curated political content in your ads will still carry a level of risk but can be very enjoyable for your audience.

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Topics: Marketing education, target marketing, ideal customer

Small business marketing tips

Posted by eLaunchers on Oct 27, 2020 11:20:38 AM

When you’re a small business, it feels like there are endless articles and advice columns all about how to market your business but very few tell you what to actually focus on or even just how to start!

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Topics: Business Growth, Marketing education, Web site, pixel estate,

Tips for Writing Copy

Posted by eLaunchers on Oct 22, 2020 8:00:00 AM
As a small business owner, you end up wearing many hats. Writer is one of them.
Writing copy is a vital part of marketing your business but it can be difficult to know where to start if you’ve never done it before. Thankfully, writing copy is a creative endeavour so with some ke y ideas and a bit of creativity, you can start on your copywriting journey with ease.
 
To start, it is essential to think about the overall message you want to give your audience. T here’s two parts to this.
One, you need to identify your audience. What age demographic does your business cater to? Where do they live? Do they have children? Do they have pets? What psychographic information do you have about them? What do they read? Where do they eat? What sports do they like? What are their goals and values.
Two, identify the key elements you want to include in your writing that sets you apart from your comp etition. These can be things like eco - friendly products and services, a family - oriented business environment, pet - friendly locations. The possibilities are endless!
 
The next step is to identify the pain points that customers might have. Pain points are u sually problems your audience experiences and can be things like the pandemic, seasonal changes, annual events, or day - to - day life inconveniences. You can be as serious or as playful as you like but the main focus should be on relatability and how you can solve the problem your audience experiences. If you own a coffee shop, you can talk about the Monday blues and how coffee can get you through your day. If you own a building and maintenance company, you can talk about the safety precautions you take to kee p clients safe during the pandemic. Once you are writing, remember to keep your message clear and your writing short. You do not need to write entire essays to make your point. Clear, consistent messages to your audience means that they will read and und erstand your marketing. Only writing as much as you need will feel more enjoyable to your readers too.
Good planning is also a part of the writing process. If you’re using email and social media to market your company, make sure you plan out your posts in advance so you can keep your message consistent over multiple posts and you don’t bombard your audience. If you have an event coming up or an important promotion, post about it over the month not through multiple messages just before the event! Your aud ience will feel overwhelmed and then stop reading your copy, making all that hard work for nothing.
 
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Topics: Business Growth, Marketing education

How to find truthful information and how to cite it.

Posted by eLaunchers on Oct 20, 2020 3:56:37 PM

In this day and age, we’re all looking for credible information! So much of the information we consume every day comes from non-credible sources or is from a good source but goes uncredited. For many of your clients, they can easily become frustrated if they cannot verify where you got information from and if it is from a good source. Poor information management can really hurt your business. I worked with a client last year who put information on their website that they did not fact check or cite correctly. As a result, they had clients asking them about the strange information on their website, and ultimately, they lost customers.

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Topics: Business Growth, authority marketing, Marketing education, credibility

A Date With Your Dollar :-)

Posted by Parthiv Shah on Oct 6, 2020 7:31:04 AM

If you can have a chance to actually TALK to the dollar in your wallet, how would that conversation go? What would you like to tell the dollar in your wallet? What questions would you want to ask?

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My first five dollars in America

Posted by Parthiv Shah on Oct 6, 2020 6:55:56 AM


The year was 1989 and I needed a job.

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Location Location Location? No...not anymore!

Posted by Parthiv Shah on Oct 1, 2020 8:00:00 AM

Six months into a post Covid world and there’s one thing that we know for sure….

EVERYTHING has changed!

Entrepreneurial businesses are closing in droves.  Millions of people each month are filing for unemployment benefits.  (More than anytime in the history of the program!) 

People are working from home and not going out to shop or for entertainment.

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Topics: Business Growth, Marketing education, pixel estate,, online presence

Would You Put Your Business in a Condemned Building?

Posted by Parthiv Shah on Sep 29, 2020 8:00:00 AM
Imagine this for a moment…

You walk up to a building that has a roof that’s falling in.  The paint is peeling off the walls, and when you open the door a musty smell of mildew and wood rot hit you in the nose.  

As you walk in, you realize that you need to be careful where you step because the floor is collapsing and you may easily fall through it. 

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Topics: Marketing education, pixel estate,, online presence

The Great Inversion Has Finally Happened…

Posted by Parthiv Shah on Sep 25, 2020 1:39:08 PM

For thousands of years local businesses and professional practices have relied on their location to drive a substantial amount of their business.  

The real estate determined the success or failure of the business.  

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Topics: Business Growth, Marketing education, pixel estate,, online presence

Not Just a Crystal Ball... Database Marketing Explained with Crystal Clarity

Posted by Parthiv Shah on Sep 15, 2020 2:26:49 PM

Recently, I was talking to a high profile client in Kennedy world about database marketing, segmentation and data buckets, and I said 'You know how PRISM works right?' and INSTANTLY he said, 'YES, YES, I want to run my data through your data prism'. Soon the conversation turned in to a project and I am working on dissecting his list(s) in to multiple slices to create segments and sub-segments of data. 

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Topics: hubspot, Hubspot for dentists

 parthiv shah

 

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