eLaunchers
Parthiv Shah is the Founder and President of eLaunchers.com, a locally grown and internationally known digital marketing agency in suburbs of Washington DC. Parthiv is a data scientist, practicing principles of BIG DATA in small business space. Parthiv core competency is market segmentation, list research and data hygiene.
eLaunchers.com helps professional practices, specifically dentists, orthodontists, physicians and attorneys stay in touch and follow up with their patients or clients using proven direct response marketing techniques and marketing automation technologies.
Over 300 dentists, physicians and other clients from 27 states in USA and over 8 other countries have benefited from working with eLaunchers.com.
Parthiv is the author of his International Best Seller book Business Kamasutra, with foreword from Dan Kennedy. which was also re-published as a special edition of Business Kamasutra for Dentists with expert commentary from Dr. Gregory Wych.
Parthiv's upcoming book 'Copy That Sells' is co-authored with marketing legend Dan Kennedy. Parthiv is a co-author or contributor to six other books and his work routinely appears in various direct response publications including GKIC magazine and Dan Kennedy letter.
Parthiv is routinely invited to speak as technology expert at direct marketing conferences and small group mastermind sessions.
Parthiv's professional passion is fail safe follow up. Parthiv is the publisher of the Internal Marketing Machine for dentists and orthodontists that facilitates patient education and long term nurture so a dentist can stay in touch with current, past and prospective patients and deliver the right message to the right patient at the right time using email, print and telephone. Internal Marketing Machine is home to over 400 emails, over 60 printed publications and over three dozen web assets all controlled by a data intelligence process that is connected to over a dozen dental practice management systems like Dentrix and Eagle Soft. The patient education content is professionally written by high profile direct response copy writers, clinically curated by successful Dentists and Orthodontists and field tested in the market to have proven track record of success. Principles of Internal Marketing Machine and Fail Safe Follow Up Protocol are taught by several dental practice growth coaches and consultants.
Parthiv's personal passion is to help young students fall in love with direct response marketing and acquire hard skills in internet marketing literacy while going through high school and college. Parthiv's learn to earn internship program has taken in over 57 students since 2009. ALL 57 students are either gainfully employed in their chosen field of studies or are still in college, learning what they love to learn. The learn to earn internship framework has also been offered as a returnship for stay at home moms and returning war veterans who want to re-enter the American workforce. Over fifteen stay at home moms and US Military veterans have benefited from this program. Parthiv has contributed over $250,000 in paid internship stipends and intern wages not counting the thousands of hours priceless hours spent by himself and eLaunchers staff who take the young students under their wings and make them marketable.
Internship at eLaunchers only starts, it never ends. If any of Parthiv's intern fails to get a job, Parthiv will take them back and re-train them.
eLaunchers.com was named Small Business of The Year in 2016 and Parthiv was inducted in GKIC direct response hall of fame in 2017.
While Parthiv got his MBA in 1994, he has been a life long student of direct response marketing, marketing automation principles, database marketing, data intelligence and technologies that facilitate marketing. Parthiv has a desire to some day join a doctoral program and do a desertion paper on the subject of pixel estate. Parthiv believes that the internet is a SPACE that is as real as REAL ESTATE, and that makes every business owner who has any presence on the internet a pixel estate investor. Like real estate, your pixel estate has your campus with specific PLACE for every pixel structure. Your pixel estate is blueprinted by systems architects, your pixel assets are built by skilled developers. A very special place called home page is the gateway to your campus on pixel estate. This theorizes that every business with even the most modest presence on the web a pixel estate investor. Modern history has shown that companies who have higher investment in their pixel estate portfolio compared to their real estate portfolio have out performed their rivals by land slide. Parthiv is working with his guide Dr. Stephen Roulac on developing an algorithm and comparison model that will help business owners decide what their pixel estate portfolio could be. Parthiv believes that your pixel estate portfolio is part of a comprehensive marketing portfolio that is made of pixel estate, paper estate, people estate and data estate.
Parthiv's origins in to direct marketing come from his direct mail background. Parthiv has worked for over 10000 direct mail marketing projects and mailed over a billion (with a B), over a billion pieces of direct mail.
Parthiv is a GKIC Certified Magnetic Marketing Advisor (2010), Infusionsoft Certified Partner (2011), Digital Marketer Certified Partner (2014), Click Funnels Certified Partner (2015) and Hubspot Certified Partner (2017). In addition, Parthiv is trained on Salesforce.com, ZOHO, Microsoft Dynamics and six other cloud based and desktop CRM systems.
While the company was born in 2002, Parthiv only began working with Dentists and orthodontists since 2010.
Parthiv is a veteran from Indian Air Force, member of Lions Club, a Leadership Montgomery Core Program graduate (class of 2016) and a proud dad of an Eagle Scout.
Parthiv lives with his wife Dipali Shah and his parents in Maryland. Their son Rahul Shah is a student at Rochester Institute of Technology and a recipient of prestigious Presidential Scholarship at RIT. Rahul is studying for a Bachelors degree in Human Centered Technology with concentration in Learning Systems and Accessibility with emersion in American Sign Language. Upon graduation, Rahul wants to contribute his talents to the field of distance learning and computer assisted learning for hearing impaired students.
Email deliverability is the key component of a successful online marketing strategy. It is
especially important taking into account
today’s situation with people spending most of
their time working from home (Covid, I am looking at you!). You want to reach these
potential and recurring clients and now is the best time to do so.
Email deliverability, simply, is just the ability to re
ach a person's inbox, avoiding being
stuck in the multiple
-
layer hell of algorithms, spam lists, promotional campaigns and email
filters enforced by big tech companies.
The problem with going through all these email traps is that Google, Microsoft and ot
her
companies do not share their email sorting algorithms with anyone, fearing to reveal
essential information to a competitor.
Because of that, there is no SOLID way to know
how to increase deliverability. The best thing we, business owners and marketers,
can do
is to use trial and error, Key Performance Indicators, and your own experience to increase
the deliverability of our marketing emails.
As a seasoned marketer, I have a couple of tricks up my sleeve that I can share with you!
You need to make sure you
stay consistent with your email broadcasts.
You must keep a
balance of regular, but not overwhelming, communication with your customer.
Segmentation of your email list is the key factor in keeping good email frequency, so
make sure to keep the schedule.
Stay relevant in your emails.
This one might be the most important aspect of a
successful email marketing campaign! You have to produce the content that would be
interesting and e
ngaging for your audience. Make sure to keep the email copy
entertaining and informative. Attach videos, images and web links. Think of how to format
your copy for it to be comfortable to read.
Keep a good sender’s reputation.
The security of your email br
oadcast in the algorithm
depends on the respectability of the sender’s reputation with the internet service provider.
Each of the email providers assigns a score to your sender identity and evaluates the
content of your email before it is delivered. The be
st way to raise your credibility among
them is to increase subscriber’s interactions with your content. Opens, shares, clicks,
subscribing
-
all of these are great for raising the sender’s credibility and increase email
deliverability as a result. There are many great tools to help determine your deliverability reputation. We like MXToolbox.
Analyz
e and test, test, test!
The best way to gain insight into your email deliverability is
to test different approaches for different groups of customers. The key parameters such
as open rate and click rate will tell you if the content is resonating with the a
udience. For
example, you can try to send your client a DIY email with weblinks for additional
information and the email without weblinks to see if the clientele responds. The combinations for those tests are endless and the use of them distinguishes an amateur marketer from a professional.
If you need some help coming up with a strategy, let us know.
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Topics:
Marketing education
It’s impossible to deny that humor makes everything better in life. This rule can be successfully extended to advertising and marketing. How many of us chuckled seeing a goofy ad watching late-night TV or browsing the web? How many of us laughed at the iconic Budweiser “Wazzzuuuppp” advertisement campaign from the late 90s and re-enacted it with friends? The thing is - when you laugh you are more likely to remember things!
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Topics:
Marketing education
You are a
small business owner looking to expand your audience and get your
community excited about what you have to offer.
You have
already created your
content, identified your audience, and have started sending your emails.
There is
only
one problem. You have no idea how to track if your emails are reaching your audience.
Are people even opening your emails or are they going straigh
t to the spam folder?
There are
tools to tell you that! You want to be doing
email tracking and a measuring KPIs or key performance
indicators so you can analyse the success of your email campaign.
If you are using a CRM like Keap or Hubspot, they have built in tools to help you analyse. If you are manually using Gmail, try Mailtrack with it's free Chrome extension.
Here are some tips and ideas for
why using a KPI and software to track your emails is so impor
tant.
How many of your emails are ACTUALLY being delivered to to recipient's inbox?
There is
a big difference between
sending an email and the recipient actually getting the email. For a successful
marketing campaign, you need to be actively tracking how many emails are
undeliverabl
e, bounce back, or end up in the spam folder.
You will never have a 100%
delivery rate, but you should always look for trends in why those emails
are not
being
delivered. If you notice none of your contacts with a Gmail email account are receiving your mail, you may have
been blo
cked and you need to identify the problem and fix it!
How much interaction are you getting? Instagram and Facebook make this step easy on
their platform and
there is
no reason why you
cannot
have that ease with your emails.
Tracking your open rate, click
rate, and unsubscribe rates are all great pieces of
information to have. By knowing which emails are being opened and if your audience is
clicking on your links, you can tailor your future emails to be more interactable in the
future! On the other hand, kn
owing which clients have clicked the unsubscribe button is
vital. You
do not
want to keep spamming a client that
is not
interested.
Test. Test. Test. Find out the best time of day to send your emails. When are people
interacting with your emails most? Ar
e they clicking on your links and which ones are
performing the best? You
do not h
ave to stick to one method. Get creative with your
approach to your campaign and adapt with your audience too!
Do you need help figuring out what to use for tracking and what indicators you need to know? Let us help.
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Topics:
Marketing education
Email marketing is alive and well as a great method of reaching your audience. As a small business, it can be a challenge to develop professional email marketing. So, here are some tips on how to create your own effective email marketing campaigns.
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Topics:
small business automation,
Marketing education
When we talk about pressure points in marketing, we are talking about topics or events that may have affected your audience. This is a particularly effective marketing strategy because it is relatable to your audience and potential clients. That means using imagery or talking about a particular subject at the right time generally to show support or explaining how you and your business have been affected as well. The last thing a customer wants to see, especially from a local business, is marketing messages that are completely out of touch with what is happening in the community.
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Topics:
Marketing education
As a small business owner, you are may already aware of how important it is to have images on your website, social media, or blog. These images represent the product or service you have to offer. Often, first time business owners do not realize how important it is to use professional images or would not know where to get them.
So, here are some tips on how to get started or what you can do to improve your current online presence with images.
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Topics:
Marketing education,
pixel estate,
Long gone are the days where businesses avoid talking politics in their advertising. It was a long-standing taboo that talking about political events or politics in general will push away a portion of your audience. This can still be true for very polarizing topics or if you are only catering to one side of the political spectrum. Well curated political content in your ads will still carry a level of risk but can be very enjoyable for your audience.
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Topics:
Marketing education,
target marketing,
ideal customer
When you’re a small business, it feels like there are endless articles and advice columns all about how to market your business but very few tell you what to actually focus on or even just how to start!
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Topics:
Business Growth,
Marketing education,
Web site,
pixel estate,
As a small business owner, you end up wearing many hats.
Writer is one of them.
Writing copy is a vital part of marketing
your business but it can be difficult to know where to start if you’ve never done it before.
Thankfully, writing copy is a creative endeavour so with some ke
y ideas and a bit of creativity,
you can start on your copywriting journey with ease.
To start, it is essential to think about the overall message you want to give your audience. T
here’s two parts to this.
One, you need to identify your audience. What
age demographic does
your business cater to? Where do they live? Do they have children? Do they have pets? What psychographic information do you have about them? What do they read? Where do they eat? What sports do they like? What are their goals and values.
Two, identify the key elements you want to include in
your writing that sets you apart from your comp
etition. These can be things like eco
-
friendly
products and services, a family
-
oriented business environment, pet
-
friendly locations. The
possibilities are endless!
The next step is to identify the pain points that customers might have. Pain points are
u
sually problems your audience experiences and can be things like the pandemic, seasonal
changes, annual events, or day
-
to
-
day life inconveniences. You can be as serious or as playful
as you like but the main focus should be on relatability and how you can
solve the problem your
audience experiences. If you own a coffee shop, you can talk about the Monday blues and how
coffee can get you through your day. If you own a building and maintenance company, you can
talk about the safety precautions you take to kee
p clients safe during the pandemic.
Once you are writing, remember to keep your message clear and your writing short. You
do not need to write entire essays to make your point. Clear, consistent messages to your
audience means that they will read and und
erstand your marketing. Only writing as much as you
need will feel more enjoyable to your readers too.
Good planning is also a part of the writing
process. If you’re using email and social media to market your company, make sure you plan out
your posts in
advance so you can keep your message consistent over multiple posts and you
don’t bombard your audience. If you have an event coming up or an important promotion, post
about it over the month not through multiple messages just before the event! Your aud
ience will
feel overwhelmed and then stop reading your copy, making all that hard work for nothing.
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Topics:
Business Growth,
Marketing education
In this day and age, we’re all looking for credible information! So much of the information we consume every day comes from non-credible sources or is from a good source but goes uncredited. For many of your clients, they can easily become frustrated if they cannot verify where you got information from and if it is from a good source. Poor information management can really hurt your business. I worked with a client last year who put information on their website that they did not fact check or cite correctly. As a result, they had clients asking them about the strange information on their website, and ultimately, they lost customers.
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Topics:
Business Growth,
authority marketing,
Marketing education,
credibility
