Events are key and come in various shapes and sizes. They are a great way to connect with new people, offer lead magnets, and get more customers. They key is knowing HOW to do this when every event is different, when the people who attend the events are different, and when you play various roles at the events.
Every person has a book in their heart. When the book comes out, you feel liberated. You don't carry it, it carries you. It is your anthem; it is your message to the world. Your book is everything you want to leave behind. Even if you die, your book will outlive you. If you become famous, your book will become famous with you. If your book becomes famous, so will you. Frankly, I think every business owner should write one.
Lead generation is most likely the thing that people want to get most out of authority marketing. Media is the key method of getting a message out to an audience. In this day and age, it is important to realize that owning media is a lot easier. Before, you had to buy ad space in the newspaper or wait for a tv host to ask you for an interview in order to get space on the media. Now you can buy a website domain for cheap and control everything that gets put on it.
The Everest Consultation Session is a time you commit to work ON your business. During the 1000 minute (about sixteen hours) session we will make a game plan to take you from where you are to where you want to be at the end of your next 1000 days.
We start with a question I learned from coach Dan Sullivan. "
If we were having this discussion 3 years from today, and you were looking back over those 3 years, what has to have happened in your life both personally and professionally, for you to feel happy with your progress?”
So, if that is where you want to be in a 1000 days, where MUST you be in 300 days? If that is where you MUST be in 300 days, what must you DO in the next 100 days? Looking back, what happened or not happened in the last 100 days, 300 days and 1000 days. What can we learn from your most recent past to form a game plan for your most current future? What can we forecast about future with reasonable accuracy and make a plan to acquire desire results?
This Day and Half consultation session will create a game plan and a production schedule for implementation of the platform.
This is not a coaching session. This is a forensic data analysis session. In this session we will analyze the last 24 to 36 months of transactions and find pockets of opportunities in your data universe. We call this exercise 'Looking for Diamonds In Your Database'. Among other things, we will work on:
Meta cognitive Mind Map of Brainstorm
SWOT Analysis and determine Strike Zone
Game-plan Template Setup
Market - Message - Media Triangle
Business Model, Revenue Model, Ascension Plan and Profit Maximizes
Marketing Automation Plan
Technology, Web and Data Plan
Implementation and Execution Plan
Continuing Education Curriculum Development
CEO Technology Competency Training Plan
Staff Technology Competency Training Plan
This is an intense, hands on WORKING session. You will fill up the white wall with concepts and strategies and draw your own Everest journey from 'Base Camp to Summit'. From the minute you come out of security at the airport till the minute I drop you off at the airport terminal (minus a few breaks and SOME time to sleep) we will be together, working ON your business.
There is no other distraction. Nothing else is going on. No one else is speaking. There are no shiny objects. This is where you stop dreaming about the future and start drawing your future.
Once we are done with the whiteboard, the team goes to work and create your own Everest Diagram using tools like Adobe Photoshop or other design tool. For meta-cognitive mindmap drawings and info graphics I use tools like https://venngage.com/mind-map-maker/