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No one likes to lose money. Yet, we ALL lose money every day. I recently discovered there are at least 171 ways to lose a million dollars, believe it or don’t. We count money we make, we count money we spend, we count money we owe, we count money owed to us, we count money which we pay taxes on, we count money we save... but we fail to count money that we do not make.

The whole concept of "fortune not made" can be devastating to a small business that happens to be struggling to merely survive. It can most certainly slow down the growth of a thriving business as well. There is no accounting system for lost data, lost money and "fortune not made".

So the problem is real. Some call it unconverted leads or lost opportunities problem. Clinicians call it unscheduled treatment plans. At eLaunchers.com we call this problem diamonds in your database.

This problem is amplified in the life of physicians, cosmetic dentists, orthodontists, cosmetic surgeons, attorneys and any business who sells a high value product or service.

I was invited to be a guest of Dr. Greg Wych at a dental event where Dan Kennedy was speaking. Dan spoke for about 4 hours, break and another 2 hours. These are my notes from the event. I also re-examined the handout packet and resynthesized my notes to make sure I did not miss anything. There are two parts to this map. On the right you will find assets on the subject of: FOUND MONEY!: How to plug holes in the money bucket with internal marketing. On the left you will find assets on the subject of PATIENT MULTIFICATION: How to grow the practice and meet new patient needs from within, with internal marketing.