It’s no secret that newsletters are a great way to maintain contact with your customer base, and to communicate offers, news, ideas, and expertise to potential clients. But how many email newsletters do you receive each week? Each day? And of those emails, how many do you open? How many do you read? I bet it’s only a small fraction of those that land in your inbox.
Topics: Blog, digital marketing, direct marketing, copywriting, copy, how to
Imagine doubling your sales over the next year. What would that mean for you and your family? What would that mean for your bank account? Once upon a time, if you were willing to work hard, be friendly and advertise – you could start a business and do well. But all that has changed.
Topics: Blog, direct marketing
If you read our last post, you already understand the importance of a good newsletter. But, as a writer, I already know that sometimes the hardest part of writing can be coming up with a good idea.
That is why we have provided a post solely with content ideas for your newsletter. Let's begin!
Topics: Blog, direct marketing, copywriting, copy, how to
Your marketing collateral gets sent out in the world to do one thing: act as an ambassador for your product or service, in place of you. This may seem like a big job for a piece of paper, but it’s a helpful way to think about the materials you create.
Topics: Blog, digital marketing, direct marketing, copy
Grow Your Business Without Spending A Dime More On Traditional Advertising
This post is an open letter to the Business Owner ready to profit in a tight economy:
Dear Business Owner,
Your time is valuable and we will get to know each other soon enough if that’s the right thing to do. So for now, I’ll come straight to the point.
Topics: Blog, direct marketing, how to
Testimonials are simply the single most powerful asset you can have in your marketing toolkit. When your customers tell others about the benefits of choosing your business, it is a thousand times more powerful than the same words from your mouth.
Topics: Blog, direct marketing, how to, referrals
The majority of small businesses, like yours, are established in response to market demand for a product or service. Many people build their businesses by serving that demand, and enjoy growing profits without putting much effort into long-term planning or marketing. However, what happens when that demand slows or stops? What happens when the competition sets up shop with a “new and improved” version of your product down the road? How do you keep your offering fresh, while growing and maintaining your client base? The answer is by adding value to your product or service.
Topics: Blog, direct marketing, how to, value added, inbound marketing, customer experience, lead generation, content creation
What Your Personal “Operating System” Says About You…
Read on to discover the best-known human operating system (assembled over 41+ years) for time management, autonomy, and wealth attraction…
Topics: digital marketing, direct marketing, profit, copywriting, how to, guarantee, referrals
For some, the word ‘telemarketing’ brings up images of rows of people with headsets, all working from a head office in a country far, far away.
Others think of the people who always seem to call the minute they take their first bite of dinner. Some just think it’s an old fashioned marketing strategy. While in some cases this may be true, telemarketing is still an important tool for every business – of every size.
Topics: Blog, direct marketing, how to
If you want to start your own direct mail marketing campaign, then here are the five steps you will need to make it successful and profitable.
Topics: Blog, direct marketing, how to