I have a question for you.
When you open your email and see messages from half a dozen companies trying to sell you something, do you open and read each one or toss them to the iconic trash can without giving the subject line a backward glance?
I start most mornings with an inbox purge, dumping at least a dozen pitches for cruise vacations, credit card offers, and offers to buy my home from property investors interested. (It’s not for sale, by the way.)
You can probably relate.
And that is why most email marketing campaigns fail miserably—they are overused and mistreated, which gets them mostly ignored. Businesses send out email blasts to anyone and everyone they can because they’re a cheap way of trying to connect with prospects. The ads are not well-targeted and rarely catch more than an accidental click. What’s worse— There’s so much of this nonsense out there that even well-thought-out and well-targeted email campaigns get overlooked amidst the deluge of spam and junk offers.
The last thing you want is to develop a good list of prospects and craft a winning offer—only to have your recipient hit DELETE before reading a single word of what you have to say—or miss it altogether because it landed in their SPAM folder. If you want your prospect to pay attention, you have to get past the near-certain digital dump.
ENTER— Effective and Strategic Direct Mail Campaigns.
In today's overcrowded digital world, let your message stand out from the moment it’s received.
Imagine receiving a letter, delivered by your mailman, in a nice envelope with your name handwritten on the front. Do you throw it in the trash, dismissing it as junk immediately, or grab a letter opener and see what the sender has to say?
What if the letter was delivered in a FedEx envelope? How likely would you be to open and read it then?
If you send a sales piece that wreaks of junk mail, it’s likely to get tossed with the junk mail without a second thought.
But on the other hand…
If you send an expertly crafted, hand-delivered letter with a dynamic offer, sure to encourage the reader to say yes...
If you pair this direct marketing magic with an effective web presence and loyalty campaign, you create a sales machine capable of yielding consistent and predictable growth. At eLaunchers, we expertly merge direct mail and digital marketing campaigns for our clients. The result is often a 15, 20, or even 50 percent increase in sales within the first six months of implementation.
If you’re a business owner who wants the power of strategic marketing working for you, and you want to know more about how eLaunchers can craft you a tailored direct mail marketing campaign—then without a doubt, contacting me is THE RIGHT MOVE FOR YOU. Call or text me at 301-873-5791 or go to www.elaunchers.com to book an appointment.