Word of mouth is the golden ticket of marketing ‒ no one can dispute that. But in today’s digitally connected world, word of mouth is actually now digital sharing. Basing your practice’s growth on the unmeasurable ability of patients to tell others is a slow way to grow. So let’s get you embracing digital marketing and retiring early!

A Healthy Dose Of Digital Marketing

A digital presence does not mean force-feeding patients and prospects with sales spam. A health practice should use its digital business address to:

• Educate visitors and patients
• Supply helpful, quality health tips
• List frequently asked or “difficult” questions
• Show professionalism
• Establish a reputation as one of the leaders in your field 
• Discreetly show why you are different from your competitors
• Discuss the validity of the latest health fad
• Give visitors and patients a feel for your personality

The majority of the world is searching for health answers online, so if your practice shows up in their searches, then you have more of a chance they’ll consider booking an appointment. So what steps should you take to establish a dental practice in the digital world?

Build A Website With Personality

Your website is your online reception and nurturing hub - and yes, it has to be mobile-friendly. Your web pages will describe what, how, and why you do what you do. Your aim is to find out your visitors' pain points (no pun intended) and address them while giving insight into your personality and values.

Set Up A Digital Appointment Function

Digitized appointment saves time, money, and frustration. It frees up your office team to work on more valuable tasks and doesn’t waste a patient's time on phone calls too.

Get Affordable, Professional Blogging

A blog is where you can nurture clients and attract new prospects. Get affordable, professionally written, relevant dental content written regularly. Your blogs and website should always be SEO optimized so that it appears in searches made by patients looking for a dentist just like you! 

Social Media - Yes, It Is Necessary

Social media is powerful and your patients love it. With 4.62 billion users in 2022, no one can ignore this rich market source. You can advertise your dental services, share dental health tips, or any happy dental successes.

Use multiple social channels, comment on other dental pages, build backlinks, or use affordable professionals who can do this for you.

Create Informal Videos

Today's internet user loves videos, so create informal videos in which you chat about a new procedure, pain reduction or better healing times, etc. You can also post simple 30-second videos on YouTube showing a staff member's birthday.

Advertising Does Work

Advertising puts you ahead of the competition, and then your website converts visitors to patients. A Google Ads dental marketing campaign can produce a 255 percent ROI. It is important that you use a specialist or your budget will not be used effectively.

We are committed to the dental industry and aim to sell $100,000,000 in new patient dentistry with 16,000 significant dentistry cases sold before 12/31/2025. So call us to grow now! You will see growth in 100 days or less or you will get your money back - guaranteed! Let's do this! Contact eLaunchers today.