eLaunchers Blog

What Your Mindset Means for Your Business

Posted by Russell Martino on May 18, 2018 3:40:00 PM

source: https://www.sideshowtoy.com/collectibles/dc-comics-super-powers-superman-tweeterhead-903305/

When Superman began the story had a problem. Superman was invincible. All powerful. He could not be harmed. Holding readers interest in a Superhero with no weakness, no flaws and no way to be harmed, injured or even threatened was a challenge.Since Superman was guaranteed to win every conflict, every time, no matter what ... it didn't take long for people to get bored and for sales to drop. New episode. Superman wins. The end.

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Topics: Blog, direct marketing

The Potential for Newsletters

Posted by eLaunchers on May 17, 2018 3:00:00 PM

It’s no secret that newsletters are a great way to maintain contact with your customer base, and to communicate offers, news, ideas, and expertise to potential clients. But how many email newsletters do you receive each week? Each day? And of those emails, how many do you open? How many do you read? I bet it’s only a small fraction of those that land in your inbox.

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Topics: Blog, digital marketing, direct marketing, copywriting, copy, how to

What Does Selling Really Mean?

Posted by Russell Martino on May 16, 2018 3:20:39 PM

Imagine doubling your sales over the next year. What would that mean for you and your family? What would that mean for your bank account? Once upon a time, if you were willing to work hard, be friendly and advertise – you could start a business and do well. But all that has changed.

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Topics: Blog, direct marketing

How To Be Successful In Business

Posted by Russell Martino on May 15, 2018 4:30:00 PM

Dunn and Bradstreet reports half of all new businesses fail within two years of startup and over half of the remaining go out of business over the next three years. In other words, three of every four businesses are gone within five years of their first sale. Why? Smart, talented people who work hard start businesses every day yet three of every four can’t make it work and shut down within five years. Why?

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Topics: Insider, Blog

Creative Newspaper Content

Posted by eLaunchers on May 15, 2018 4:00:00 PM

If you read our last post, you already understand the importance of a good newsletter. But, as a writer, I already know that sometimes the hardest part of writing can be coming up with a good idea.

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Topics: Blog, direct marketing, copywriting, copy, how to

Prospects are Better Informed & More Resistant than Ever

Posted by Russell Martino on May 14, 2018 4:00:00 PM


It's a buyers' world pure and simple! We fast-forward through commercials. Block pop-ups. Delete spam at light speed. Screen calls with caller ID. Click out of online video or print sales message the second you lose interest. And we are experts at ignoring all marketing or advertising messages we don't care to see. In other words ... unless a message is so interesting you WANT to watch it, hear it or read it, advertisers have no way to get and hold your attention long enough to sell anything.

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Topics: Blog

Strategic Marketing - Is It Right For Your Business?

Posted by Russell Martino on May 11, 2018 4:00:00 PM


The boutique furniture store was loaded with spectacular, one of a kind masterpieces and original works of art from many of the top wood workers, metal workers and artist in the State of Texas. Walking through the showroom was a memorable experience because every piece was totally unique and masterfully handcrafted.

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Topics: Blog, profit

Creating Effective Marketing Material

Posted by eLaunchers on May 10, 2018 3:00:00 PM

Your marketing collateral gets sent out in the world to do one thing: act as an ambassador for your product or service, in place of you. This may seem like a big job for a piece of paper, but it’s a helpful way to think about the materials you create.

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Topics: Blog, digital marketing, direct marketing, copy

Grow Your Business Without Spending A Dime More On Traditional Advertising

Posted by Russell Martino on May 9, 2018 4:30:00 PM


This post is an open letter to the Business Owner ready to profit in a tight economy:

Dear Business Owner,

Your time is valuable and we will get to know each other soon enough if that’s the right thing to do. So for now, I’ll come straight to the point.


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Topics: Blog, direct marketing, how to

The Power of Testimonials

Posted by eLaunchers on May 8, 2018 3:00:00 PM

Testimonials are simply the single most powerful asset you can have in your marketing toolkit. When your customers tell others about the benefits of choosing your business, it is a thousand times more powerful than the same words from your mouth.

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Topics: Blog, direct marketing, how to, referrals

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