The majority of small businesses, like yours, are established in response to market demand for a product or service. Many people build their businesses by serving that demand, and enjoy growing profits without putting much effort into long-term planning or marketing. However, what happens when that demand slows or stops? What happens when the competition sets up shop with a “new and improved” version of your product down the road? How do you keep your offering fresh, while growing and maintaining your client base? The answer is by adding value to your product or service.
