Many businesses can’t answer the question: Who is your target market? They often make the fatal assumption that everyone will want to purchase their product or service with the right marketing strategy.
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Increasing your lead generation doesn’t necessarily mean diving in and implementing an expensive array of new marketing strategies. Marketing and customer outreach for the purpose of lead generation can be inexpensive, and bring a high return on investment. You are likely already implementing many of these strategies. With a little tweaking or refinement, you can easily double your leads, and ensure they are more qualified.
What if I told you that you could put an inexpensive system in place that would effectively allow your business to grow itself? For most business owners, a large part of their customer base is comprised of referral customers. These people found out about the company’s products or services from the recommendation of a friend or colleague who had a positive experience purchasing from that company.
If your business benefits from referral customers, you will find that these customers arrive ready to buy from you, and tend to buy more often. They also tend to be highly loyal to your product or service. Seem like great customers to have, don’t they?
For some, the word ‘telemarketing’ brings up images of rows of people with headsets, all working from a head office in a country far, far away.
Others think of the people who always seem to call the minute they take their first bite of dinner. Some just think it’s an old fashioned marketing strategy. While in some cases this may be true, telemarketing is still an important tool for every business – of every size.
When it comes to marketing and generating more income, most business owners are focused outward. They’ve carefully established and segmented their target market, and created specific offers and messages for each market segment. They spend thousands of dollars in advertising and direct mail campaigns in hot pursuit of more leads, more customers, and more foot traffic.
While this is an effective way to build a business, it is costly and time consuming. It requires constant and consistent effort, and while this approach does generate results, those results quickly disappear when the effort stops or becomes less intense.
If you want to start your own direct mail marketing campaign, then here are the five steps you will need to make it successful and profitable.
Every time you mail an existing or potential customer a letter and ask them to respond or take action, you are running a direct-mail campaign. Direct mail is a marketing strategy that can help you achieve a number of business objectives. From lead generation to customer retention, direct mail campaigns are a highly versatile and relatively cost-effective choice for business promotion.
So you’re convinced your business – and your customers – would benefit from a strong guarantee. Now what? What are you going to guarantee? How are you going to position it? Once again, this goes back to your target audience and your product or service. What are some of the major objections your potential customers raise during the sales process? What kind of risk do they take on when they make a purchase? How much time will they need to test or experience your product or service?
What is the biggest objection you need to overcome when closing a sale? Is it cost? Belief in what you have to say? Confidence in your product or service? While it is a different answer for every business, every business has to deal with some element of customer fear or hesitation before a monetary transaction.