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I sat in the audience at Funnel Hacking Live, notebook in hand, ready to soak up wisdom from one of the greatest minds in sales and marketing—Myron Golden. If you’ve ever heard Myron speak, you know that he doesn’t just teach; he electrifies. He turns complex strategies into simple, actionable frameworks that make you want to run out of the room and start selling right now. And at FHL 2025, he didn’t disappoint.

This time, Myron took us deep into the science and psychology of offer creation. Not just ‘how to sell,’ but how to craft an offer so irresistible, so undeniably valuable, that people feel like they’d be crazy not to buy. He didn’t just talk about making a good offer—he broke it down, piece by piece, so that even the most sales-averse person in the room could walk away ready to close deals like a pro.

The Structure of a Genius Offer

Topics: Myron Golden, buy transformations, Big Promise, Stacking the Value, Price Positioning, Urgency and Scarcity, high-ticket programs, right strategy

Let’s talk about one of the biggest myths in dentistry—the idea that patients choose their dentist based on price.

Dentists obsess over being “competitive.” They slash fees, offer discounts, run specials, and desperately try to match the cheaper guy down the street.

And it’s a losing game.

Because here’s the ugly truth about price shoppers:

• They don’t want the best treatment—they want the cheapest price.
• They don’t value expertise—they value a deal.
• They’ll leave you the second someone offers a lower price.

Topics: competitive, affordable dentist, exclusive provider, Scarcity & Exclusivity, Selling Procedures, authority

Let’s be honest—nobody likes being “sold.”

Your patients don’t want a lecture.

They don’t want a hard pitch.

They don’t want to hear a bunch of “trust me, I’m the doctor” statements.

And yet—you still need them to say yes.

Yes to implants.

Yes to life-changing treatment.

Yes to investing in themselves instead of “thinking about it.”

Topics: handle objections effectively, Case Acceptance, The Smile Book, confidence, Effortlessly

You know the scenario.

A patient comes in with missing or failing teeth. You explain why dental implants are the best, most life-changing solution. They nod along. Maybe even seem interested.

Then—suddenly—the excuses start rolling in.

• "I need to think about it."
• "It’s too expensive."
• "Can’t I just get a bridge or denture?"
• "I’m too old for implants."
• "It sounds painful."
• "What if my body rejects it?"
• "I don’t have time."

Sound familiar?

Topics: Case Acceptance, before-and-after smiles, More revenue, proactively, consequences

You do everything right.

• You educate the patient.
• You explain the benefits of implants.
• You show them how implants are the best solution for missing teeth.

Then you get to the price…

And suddenly—everything falls apart.

• They hesitate.
• They say they need to think about it.
• They tell you they’ll check their finances.
• Or worse—they disappear completely.

Topics: benefits of implants, selling implants, facial structure, Rising costs, Healing time, exact strategies, educate the patient

Every day, patients walk into your office needing dental implants.

They listen as you explain the benefits. They ask questions. They even seem interested.

But then, just as you think they’re ready to commit, they say:

"I’ll think about it."

And then… nothing.

They leave your office and never return.

Topics: builds trust, convinced themselves, finances first, Patient Stories, Scientific Facts, financial decisions, deteriorating, Visual Proof

You’ve been here before.

You just finished explaining a life-changing dental procedure to a patient. They smiled, nodded, asked a few questions, maybe even showed real interest.

Then, when it’s time to schedule the treatment, they hit you with it:

"I’ll think about it."

And just like that—they’re gone.

Maybe they’ll come back.

Topics: Case Acceptance, Secret Weapon, cheaper alternatives, Harsh Reality, High-Performing Dentists

Let’s get one thing straight—patients don’t take action because you gave them a logical explanation.

You can talk all day about:

• Bone loss
• Long-term savings
• The benefits of implants over dentures

And still, the patient won’t budge.

Why?

Topics: convincing, implant stability, logical explanation, Combine Fear & Hope, conversations, osseointegration, implant cases effortlessly

You’re already spending thousands—maybe tens of thousands—on marketing.

You’re paying for SEO, running ads, sending mailers, investing in social media… all in an effort to get more new patients through the door.

So why are your efforts not paying off the way they should?

Because You’re ignoring the easiest, most profitable source of revenue in your practice.

It’s not the people who haven’t called your office yet.
It’s not the strangers seeing your Facebook ads.
It’s not the leads your front desk is chasing down.

Topics: emotional language, compensating, High-Value Cases, Case Acceptance, Chairside Marketing, osseointegration, bone resorption

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Dear Friend,

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Topics: Blueprint and Marketing Planning, Engagement Strategies, Digging for Diamonds, untapped opportunities, competition and secure, life-changing event, Dental Master Class