Fortunately today thanks to technological advances, the automated world obtains its products through the web, therefore, business or company that does not have a presence or website, simply does not exist. Any business, regardless of its size, can build a strong and reliable presence with a low budget.
Referrals are a glorious gift to the world of marketing. It requires no extra effort on your part other than ensuring that your customers are having good experience with you. Having a lot of referrals is a really good thing but relying solely on referrals is a dangerous game to play.
Did you know that a business just down the street from yours may be able to help double your profits this year? Or does this sound a little too far-fetched? Maybe. If you operate a retail store that sells tires, and the business down the road is a hair salon, you may have a hard time making this happen. However, loose partnerships between complementary, non-competing businesses can be a financial goldmine when implemented strategically. And your partner may be just steps away!
It’s no secret that newsletters are a great way to maintain contact with your customer base, and to communicate offers, news, ideas, and expertise to potential clients. But how many email newsletters do you receive each week? Each day? And of those emails, how many do you open? How many do you read? I bet it’s only a small fraction of those that land in your inbox.
If you read our last post, you already understand the importance of a good newsletter. But, as a writer, I already know that sometimes the hardest part of writing can be coming up with a good idea.
This post is an open letter to the Business Owner ready to profit in a tight economy:
Dear Business Owner,
Your time is valuable and we will get to know each other soon enough if that’s the right thing to do. So for now, I’ll come straight to the point.
Testimonials are simply the single most powerful asset you can have in your marketing toolkit. When your customers tell others about the benefits of choosing your business, it is a thousand times more powerful than the same words from your mouth.
Growing a business may seem challenging. But when you understand the mindset and see the powerful business growth strategies fast growing businesses use to attract new customers and close sales, you’ll realize you really can grow your business at the rate you choose regardless of the economy or the competition.
The majority of small businesses, like yours, are established in response to market demand for a product or service. Many people build their businesses by serving that demand, and enjoy growing profits without putting much effort into long-term planning or marketing. However, what happens when that demand slows or stops? What happens when the competition sets up shop with a “new and improved” version of your product down the road? How do you keep your offering fresh, while growing and maintaining your client base? The answer is by adding value to your product or service.
Many businesses can’t answer the question: Who is your target market? They often make the fatal assumption that everyone will want to purchase their product or service with the right marketing strategy.