--- title: Reputation Marketing Machine description: Magnetic Marketing, Info First Marketing --- [![eLaunchers](https://www.elaunchers.com/hubfs/Elaunchers_January2018/Images/eLaunchers-logo.png) ![eLaunchers](https://www.elaunchers.com/hubfs/Elaunchers_January2018/Images/eLaunchers-logo-color.png) ](https://www.elaunchers.com/?hsLang=en-us) # Info-First or Inbound Marketing ## Info-First Marketing: The Smart Way To Build Your Business post Q2-2020 and Beyond...   ### Are you looking for all resources in one place to build your info-first business? There is a BOX for that!   ### ![eLaunchers Marketing Department in a Box Implementation A.B.C.D. for Dentist - box](https://www.elaunchers.com/hs-fs/hubfs/eLaunchers%20Marketing%20Department%20in%20a%20Box%20Implementation%20A.B.C.D.%20for%20Dentist%20-%20box.png?width=1500&name=eLaunchers%20Marketing%20Department%20in%20a%20Box%20Implementation%20A.B.C.D.%20for%20Dentist%20-%20box.png) ### eLaunchers.com Business Growth Kit   What Dan Kennedy calls Info-First Marketing is also referred to as [Inbound Marketing.](https://www.hubspot.com/inbound-marketing) It is a content marketing and monetization concept. In December, 2015 at Media-Media conference, a small group 3 day masterclass Dan Kennedy taught the concept of developing your media platform. At that conference Dan Kennedy amplified the message of **publish or perish. ** In the video below, I describe what is Info-First Marketing, who it is for, and if you are an info-first marketer, what implementation infrastructure you are going to need in order to transform your Info-First marketing effort in to an income producing asset. it's a short, under five minute video. Check it out.   **(Visit [https://magneticmarketing.com/](https://magneticmarketing.com/) to learn more about Magnetic Marketing)**  So, did you watch it? (Or you skipped the video to keep reading?) In the video above, I am talking about what is info-first marketing, who it is for and how one can implement the elements of info-first marketing. **(Visit [https://magneticmarketing.com/](https://magneticmarketing.com/) to learn more about Magnetic Marketing)** Hubspot.com's **[Inbound Marketing](https://www.hubspot.com/inbound-marketing),** Digital Marketer's  **[Value Journey Canvas](https://www.digitalmarketer.com/digital-marketing/digital-marketing-strategy/), **[Advantage Media's ](https://medium.com/advantage-media-group-forbesbooks/the-seven-pillars-of-authority-marketing-7609453ba6e)**[Authority Marketing Platform](https://medium.com/advantage-media-group-forbesbooks/the-seven-pillars-of-authority-marketing-7609453ba6e) **and Dan Kennedy's [**Publish or Perish**** Info-First Marketing Framework** ](https://www.elaunchers.com/magnetic?hsLang=en-us)all depend on this one key concept. Here's the core belief: **Indoctrination. **In Magnetic Marketing, Dan Kennedy talks about showing up as a welcome guest as opposed to an annoying pest. In Inbound Marketing, Hubspot talks about three stages of content marketing strategy for  **TOFU (Top of the Funnel), MOFU (Middle of the Funnel) and BOFU (Bottom of the funnel). **In Digital Marketer, Ryan Deiss talks about a concept called **Value In Advance**.  These are all different explanation of the **Info-First Marketing **concept. You can't pitch to a prospect who has not already established that they can trust you and when you are not making money, you are OK being 'just friends'. Info-First marketing delivers that exact promise. It takes some information from you and shares that information with people who are your ideal prospects.     ### I believe that this is the Big Bang Theory of direct response marketing.  ![system comparison](https://www.elaunchers.com/hs-fs/hubfs/system%20comparison.png?width=1264&height=198&name=system%20comparison.png)   **(Visit [https://magneticmarketing.com/](https://magneticmarketing.com/) to learn more about Magnetic Marketing)** **(Visit [https://magneticmarketing.com/](https://magneticmarketing.com/) to learn more about Magnetic Marketing)**   Everything was born from [Magnetic Marketing](https://www.elaunchers.com/blog/7-steps-of-magnetic-marketing?hsLang=en-us). The core concept is the SAME on every platform: - Identify who you are and who you are for. - Show up like no one else. - Come bearing gifts, share before you sell. - Become a trusted advisor & add value. - Convert, close, deliver and wow. - Build relationships & ask for Referrals. - Build a system that does this all.   **(Visit [https://magneticmarketing.com/](https://magneticmarketing.com/) to learn more about Magnetic Marketing)**   I want to share with you the implementation protocol for [Info-First Marketing](https://www.elaunchers.com/magnetic?hsLang=en-us). **Please come to eLaunchers booth** (if you are reading this page at the trade show) to pick up your packet of info-graphics, mind maps, wall charts, fill-able PDF workbooks & other great stuff! **If you are visiting this page on the web**, follow the three steps below to schedule your one hour appointment with Parthiv. Download the workbook and download the additional publications from eLaunchers. ** ** Let's exchange some information first. --- ### Step 1 #### Schedule your appointment by [clicking here ](https://www.elaunchers.com/schedule-your-appointment/?hsLang=en-us) --- ### Step 2 #### [Download Ultimate Growth Engine Implemnetation Playbook](https://www.elaunchers.com/hubfs/Ultimate%20Growth%20Engine%20Implementation%20ABCD_v03_07262020.pdf?hsLang=en-us)   ![UGE Implem ABCD](https://www.elaunchers.com/hs-fs/hubfs/UGE%20Implem%20ABCD.png?width=308&name=UGE%20Implem%20ABCD.png) --- ### Step 3 #### Here’s some homework. Please download and read some of my e-publications. I may ask you to read a particular document on this list before our appointment. 1. [The Success Blueprint](https://www.elaunchers.com/hubfs/eLaunchers%20Success%20Blueprint.pdf?hsLang=en-us) 2. [Business Kamasutra Book](https://www.elaunchers.com/hubfs/Elaunchers_January2018/Docs/Business+Kamasutra+.pdf?inf_contact_key=a2ce30d5da28fdbf1e6007aa68d5b0b41915085b44be0dc6382df66fa6963b42&hsLang=en-us) 3. [eLaunchers Shock and Awe](https://www.elaunchers.com/hubfs/Elaunchers_January2018/Docs/Digital-SA_1-2017.pdf?hsLang=en-us) 4. [Lifecycle Marketing Planner](https://www.elaunchers.com/hubfs/Elaunchers_January2018/Docs/LifecycleMarketingPack.zip?hsLang=en-us) ![Dan Kennedy](https://www.elaunchers.com/hubfs/Elaunchers_January2018/Images/dan-kennedy-video.png "Dan Kennedy") ### Is Your Shock and Awe ‘SHOCKing and AWEing’? See how Dan Kennedy’s Shock and Awe formula can help you convert more leads into happy customers. Watch a video of Dan Kennedy showing you how to use your "Shock and Awe" package to ask for a referral from a happy client. Read Digital copy of eLaunchers Shock and Awe package.[![Get Shock and Awe](https://no-cache.hubspot.com/cta/default/4110650/b4d6e1e8-353e-4b6f-a93a-c37458bb7686.png)](https://cta-redirect.hubspot.com/cta/redirect/4110650/b4d6e1e8-353e-4b6f-a93a-c37458bb7686) ![platinum-horizontal-white](https://www.elaunchers.com/hs-fs/hubfs/platinum-horizontal-white.png?width=336&name=platinum-horizontal-white.png)   ### CONTACT US HILAG INTERNATIONAL INC. D/B/A eLaunchers.com 13236 EXECUTIVE PARK TERRACE GERMANTOWN, MD 20874 UNITED STATES FAX: 301.760.4941 [![Dan Kennedy](https://www.elaunchers.com/hs-fs/hubfs/Elaunchers_January2018/Images/dan-kennedy-pic.png?width=255&name=dan-kennedy-pic.png) ](https://www.elaunchers.com/kind-words-dan-kennedy/?hsLang=en-us) [![undefined](https://www.elaunchers.com/hs-fs/hubfs/undefined.jpeg?width=500&height=390&name=undefined.jpeg)](https://elaunchers.clickfunnels.com/digital-only) **2CCX ****Award from Click Funnels ****2024**       ### GET CONNECTED - [**](https://www.instagram.com/elaunchers/) - [**](https://www.youtube.com/user/ELaunchers) - [**](https://www.linkedin.com/company/elaunchers) - [**](https://www.facebook.com/eLaunchers) - [**](https://twitter.com/Elaunchers) [** 301.760.4940](tel:3017604940) [** pshah@elaunchers.com](mailto:pshah@elaunchers.com) 2025 eLaunchers, Inc. | [Terms of Use](https://www.elaunchers.com/terms-and-conditions?hsLang=en-us) - [Privacy Policy](https://www.elaunchers.com/privacy-policy?hsLang=en-us) | ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://www.elaunchers.com/media-transcripts/6316587238/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://4110650.fs1.hubspotusercontent-na1.net/hubfs/4110650/Video%20Content/Info-first%20Intro.mp4", "dateModified" : "2025-09-29T14:44:55.091Z", "duration" : "PT6M2S", "height" : 1080, "name" : "Info-first Intro", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/6316587238?portalId=4110650&size=medium", "uploadDate" : "2018-10-11T20:03:07.184Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://www.elaunchers.com/media-transcripts/6342469898/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://4110650.fs1.hubspotusercontent-na1.net/hubfs/4110650/Video%20Content/Info-first%20detail%20part%201.mp4", "dateModified" : "2025-09-29T14:42:12.527Z", "duration" : "PT10M21S", "height" : 1080, "name" : "Info-first detail part 1", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/6342469898?portalId=4110650&size=medium", "uploadDate" : "2018-10-16T14:49:50.785Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://www.elaunchers.com/media-transcripts/6377913706/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://4110650.fs1.hubspotusercontent-na1.net/hubfs/4110650/Video%20Content/Info-first%20detail%20part%202.mp4", "dateModified" : "2025-09-29T14:43:50.924Z", "duration" : "PT13M4S", "height" : 1080, "name" : "Info-first detail part 2", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/6377913706?portalId=4110650&size=medium", "uploadDate" : "2018-10-23T14:01:10.387Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://www.elaunchers.com/media-transcripts/6378037523/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://4110650.fs1.hubspotusercontent-na1.net/hubfs/4110650/Info-first%20part%203.mp4", "dateModified" : "2025-09-29T14:44:16.902Z", "duration" : "PT18M44S", "height" : 1080, "name" : "Info-first part 3", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/6378037523?portalId=4110650&size=medium", "uploadDate" : "2018-10-23T18:15:47.080Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://www.elaunchers.com/media-transcripts/6316588184/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://4110650.fs1.hubspotusercontent-na1.net/hubfs/4110650/Video%20Content/7Steps.mp4", "dateModified" : "2025-09-29T14:42:23.942Z", "duration" : "PT8M40S", "height" : 1080, "name" : "7Steps", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/6316588184?portalId=4110650&size=medium", "uploadDate" : "2018-10-11T20:04:23.907Z", "width" : 1920 } ```