There is only ONE SYSTEM and I am its Implementer.
- Parthiv Shah
Let me start with A FREE Book and an irresistible offer!
The book
This is the book mentioned above that Dan Kennedy wrote, and that Forbes Books published. When I was invited to writea Foreword in the book, I was honored. After all, Dan Kennedy wrote foreword in my book 'Business Kamasutra'.
There is a Magnetic Marketing Math worksheet. I recorded an entire video just for Magnetic Marketing Math. (Click this link to watch the video).
This book is PRICELESS. I refuse to sell it. I don't sell this book, I SHARE this book. If you want this book and the companion workbook at no charge, please go to www.elaunchers.com/book and we will just send it to you. (Just pay for postage).
My Irresistible Offer
The 'ONE SYSTEM' as described on this page works, when deployed properly. I have deployed several hundred applications of this concept and achieved measurable & impressive results. While past performance is no guarantee of future success, it is possible to predict outcome of an effort with reasonable accuracy. Therefore, I would like to make an offer a 100 day test of a limited edition of
ONE SYSTEM, for a small fee of $5000. From start to finish, we should be able to conceptualize, strategize, write, design, build and launch the limited edition of ONE SYSTEM in 30 days. All you have to do is drive traffic (generate leads) that goes through the system. If all goes well, you will see RESULTS. Within 60 days from launch, you will probably see results that you are happy with. So we call the day 100 'celebration of success day' or 'judgement day' (depending on how things are going).
On 100th day, one of three things will happen.
- You are happy with the performance of limited edition of ONE SYSTEM and want to buy my complete system. We will welcome you to the core relationship and apply the $5000 towards the core relationship.
- You are happy with the results and keep using the limited edition of ONE SYSTEM for a small monthly fee (or buy it off my hands for a single payment of $5000).
- You are unhappy with the results and you want out. We will cheerfully refund you your $5000 and we will part ways as friends.
Here are two sales letters that articulate this offer.
Read THIS sales letter if you are a dentist
Read THIS sales letter if you are NOT a dentist
The offer in bot
h letter is the same. Try this for 100 days for $5000. If you are unhappy with results, I lose some money but we still remain friends. If you are happy with the results, I got myself a friend and a client for life.
This is an application of magnetic marketing, not magical marketing. This may or may not work. You may find yourself in a situation where you are unhappy with the results. It is a business risk. I am willing to take that risk so you don't have to. If things don't work out and we are not meant to be together, I will give you your money back and forever go away from your life.
If you are willing to take me up on my offer, please go to www.elaunchers.com/start
And Now, The Rest of The Story'!
One System™, the core methodology of eLaunchers.com happens to be built on age-old beliefs that can be found in every culture, religion, government, organization, and fellowship. One core belief that individuals and groups align with.
Early Forms of Marketing
There have been many, many people that have been touted as the greatest marketers. People like David Ogilvy, P.T. Barnum, John R. Brinkley, Walt Disney, Dale Carnegie. Plato is really considered the first marketer because of the method of enrollment of his students to Athens Academy, the world’s first institution of higher learning. Students were drawn to his teachings and messages, so in a way, he’s number one.
This is just a partial list as shared by CloudPeeps.com I disagree with some of their findings, but you can check my list in another article.
Marketing and advertising have long been tools by which humans have exchanged goods and services for some type of compensation. The early man possessed something of value and would trade with some other person what it is they had for what they wanted.
Image Credit-Chauvet Cave
Its origin was hand-drawn images on cave walls with pointing and grunting to get the points across. Me Want Meat, You Get Corn.
It has progressed throughout the Millennia, from those early days of trading spices for cloth and other durable goods to the introduction of currency, which now has become credit cards and digital currency as we know it.
Today we call that exchange commerce, exchanging money for goods and services, and repeat sales known from the same customer. Pay, Convert, Stay, Refer. The system of business evolved from grunting and pointing to marketing and advertising.
The One System™ Core
Today we happen to call the One System by many names, but they all revert back to a single approach. At No B.S. we call it Magnetic Marketing, thanks to Dan Kennedy. HubSpot refers to is as Inbound Marketing. ClickFunnels calls this methodology as Funnels, and Digital Marketer’s title is Customer Value Optimization Process. They are all indeed One System by many names. I’m confident there are other clusters of software platforms following the One System methodology under their interpretation.
Me and my team at eLaunchers.com believe that utilizing the best automation platforms, most excellent systems of moving customers, clients, or patients through the customer journey, delivering the most engaging and pertinent content, and then utilizing the most sophisticated tracking and analysis processes is the “Only” blend of all of the dozens and dozens of technology platforms available in the market. The products others use may differ, but the One System is the one that works. Nothing else will, other than blind luck.
As a rule, eLaunchers relies on Infusionsoft, ClickFunnels, Digital Marketer, and HubSpot. Should the client insist, WordPress is a suitable substitute but does not have the full and specialized functionality we desire. However, we can adapt it just fine with a bit extra applied.
The eLaunchers family firmly believe there is only One System to attract, persuade and inform, convert, and retain ideal customers, clients, and patients. One System coordinated in complete harmony. One System by which to out-perform all contenders within a business sector, One System by which to dominate a niche.
This is not just my opinion, but a belief. I believe the secrets to unlocking the best path forward for any business is to look back long and hard before you look forward. That’s where almost all companies either do a poor job at it or ignore the concept totally. After all, I come from the world of data.
As I have studied at length direct response marketing and the technologies that move marketing forward. It’s my passion. I’ve studied Dan Kennedy and his teachings from as early as when I came to this country in 1989. I am convinced that the teachings of Kennedy’s, along with the other masters like Halbert, Makepeace, Ogilvy, Caples, Stone, Levitt and others.
I’m a great student of more than just the “Masters of Marketing,” the Harvard Business Review has so many insights into not only marketing but business, and the study of human behavior. I’ve read the HBR for years. I consider myself a life-long learner. We live in an age where there is something new within our industry every single day, so we all need to understand what it is and how it might be able to help us help our clients.
I also studied other ecosystems—HubSpot- Inbound, Infusionsoft - Lifecycle Marketing Planner, DigitalMarketer - Customer Value Optimization, Value Journey Canvas. ClickFunnels - One Funnel Away. I have also studied at length the “best” marketing platforms according to Relevance, but I trust me better than anyone else. These are all different theories I have studied. And what I found is there is literally One System in the universe that everyone is explaining using their own verbiage, theory, anecdotal evidence, infographics.
But at the end of the day, in the core of it, there’s only one way of doing marketing correctly.
I believe that in the practical understanding of data combined with the One System of marketing makes for exponential growth.
And every marketing system—inbound marketing, life cycle marketing of Infusionsoft, inbound of HubSpot, Magnetic Marketing, and anything that is not so eloquently documented—points to this one phenomenon: identify who you are, identify who you are for, show up with a gift or value so you are a welcome guest and not an annoying pest, deliver value, at an appropriate time, educate them on how they can engage with you fiscally. Wow them. Make sure they consume what they bought. Make sure they get the output that they purchased. Make sure they realize the outcomes from the output they bought. And stick around; they are going to buy it again.
I love data because it tells a story that cannot be disputed. Performance data tells the truth candidly without pulling any punches. Numbers don’t lie.
Clues and Patterns
Just to be clear, the majority of my clients are dentists, but there are others. Once we determine that the business is qualified (significant enough revenue stream in its history and a strong desire to grow) we agree to a particular plan of action.
The initial part of the One System as we offer it is qualifying the client. As I mentioned, data tells the story, and if it is a startup or new business with no list or not enough transactions, they haven’t even figured out who their ideal customer or patient is. There is nothing that tells me what their average transaction over enough time. The sample data is too small. I don’t mean to say that magnetic marketing will not work, what I am saying is that the way eLaunchers approaches matters is through sufficient data.
The premise we use is to look at a qualified business’ history in their data. I look at every line of income and expenses looking for clues. If the company has been in business long enough to have generated a total of $5 Million or more that’s great. Then we check to see 1000 transactions. If either one or both of them do not exist, we go back as far as the data exists. Again, we’re looking for patterns and clues.
Opportunity Lost
Within our process is what we like to call lost opportunity or the missing million dollars. eLaunchers works primarily with dentists, physicians, and attorneys. We are also doing some work with NonProfits, but that’s a story for a different day.
I ask the dentist if they have ever lost a million dollars. The typical response is “well, I don’t think so.” I ask, “what is your average patient lifetime value, about $6000?” He/she agrees, give or take. Well, if the average patient lifetime value is about $6000, based on the current revenue stream, it’s safe to say that the future will be just as favorable as the recent past’s production is.
Within our process is what we like to call lost opportunity or the missing million dollars. eLaunchers works primarily with dentists, physicians, and attorneys. We are also doing some work with NonProfits, but that’s a story for a different day.
I ask the dentist if they have ever lost a million dollars. The typical response is “well, I don’t think so.” I ask, “what is your average patient lifetime value, about $6000?” He/she agrees, give or take. Well, if the average patient lifetime value is about $6000, based on the current revenue stream, it’s safe to say that the future will be just as favorable as the recent past’s production is.
“How many times has it happened at the time of case presentation that the person in the chair decides not to elect to take the prescribed treatment plan? How many times does a person make an appointment and not show up? How many times have you received a call inquiring about services but never comes in? How many times has it happened to you?” I see the dentist shake his head rather sadly.
“That’s $6000 for each of them NOT coming to your practice. It only takes 167 of those non-transactions to occur, and you’ve lost a million dollars in lost opportunity that will never hit your bank account. That has to happen a couple hundred times a year, that’s the revenue you’ll never be able to use to live a better life.”
Failsafe Follow-up
One of the big mistakes marketers make is the lack of follow-up. One or two emails or a call is not going to win the day. What we do and every one of our clients does what we like to call fail-safe follow-up. Long-term follow-up with emails, phone calls, direct mail, social media, that’s the follow-up.
Of course, we’re not bombarding them every day with something, but a regularly scheduled system of fail-safe follow-up. Usually, we start with a 3-email sequence, with a phone call after the first email. If we haven’t heard anything from the person with whom we’re trying to communicate by the end of the email sequence, we place them on a drip campaign.
That campaign is designed to continue to reach out to them on a schedule. Sometimes it will be a postcard, a phone call now and then, but an email sequence that runs on forever. Until they reach out to us or unsubscribe, they are going to receive something. We don’t care if it’s a year until they tell us to shove off, they are on our long-term campaign.
Part of the campaign is direct mail, where direct response originated. Sending an occasional reminder that “we miss them” is one of the tools that makes direct contact with the target. Emails may not get opened, phone calls may not get answered, voicemails may never be heard, social posts directly to them might not receive any attention. However, direct mail, created correctly according to the Kennedy method is sure to make an impact one way or another.
Speaking of direct mail, there is something all aspiring direct mail users should never forget, and that’s the 60/30/10 Rule. It’s got a story all its own.
Content and Its Role
Creating and curating content is another one of the troubles that marketers and businesses seem to get into. Whether it is a blog article, email, video, podcast, billboard, offline ad in a magazine or newspaper, they all seem to struggle to get sufficient content to spread their message. There’s an easy fix to that, although there are a couple ways to go about it.
One method I heard of is preparing everything on a slide deck, even if it is just a blog article or some other one-off piece. That way it can be repurposed and used in multiple ways. You can obviously use it as a blog post, but you can also take small excerpts and create social media posts, meme’s and even quotations if you create anything within the blog that is memorable from the creator. You can use it as an audio download. You can utilize it in a compilation book of your best blogs, and you’ve become a published author.
How about creating a video training lesson from it? Or, you can use the main points and build a slide deck from the original material. There are lots of ways to utilize the same content in a variety of ways.
You can write an eBook on some specific topic, then break it down and publish sections of it like a chapter as a blog post.
What’s Your ONE System?
Every business owner has their own views on marketing and advertising. Some may use Facebook exclusively, while others only utilize print in its many forms. Still, others use offline and online methods of lead generation like billboards, magazine ads, pay-per-click ads and so on. It might be purely networking and referrals that support some businesses. Some think they can get by using only one media.
Mind you, there is nothing wrong with any of these as long as the principles behind the “what’s next” are adhered to within a single system.
The One System name is not to be confused by thinking that it is some new, magical formula crafted under a full moon with bats wings, eye of newt and a wart-nosed witch to stir it. No, it’s common sense and the right tools.
As students of Magnetic Marketing, the secrets are within. The message to market match is for real, the tools and expertise remain in the control of the marketer. In our case, we rely on a prescribed set of tools.
Author’s Note
This “Annoying Little Indian” is proud to share this information in the hopes that you too can enjoy the fruits of my labor. I am all about sharing, so swipe and deploy any parts or all of this if you like. However, if there is something you’re having trouble with and need a piece of friendly advice, go to eLaunchers.com/client to book an appointment. Or, feel free to call the office at 301.760.3953, and a friendly person will establish an appointment. I’m happy to share my time with any fellow marketer.
