Who Is Parthiv Shah

I soon moved on to work for a direct mail marketing firm, J.M. Perrone Company in Hingham, MA, where I introduced a software product called Telemagic, to senior management; they adopted it for their business. While my coworkers laughed and told me learning the system was a huge waste of time, I soon convinced them that the software, along with the computer, was like owning a “Thousand Dollar Rolodex”. The owner of the company was a Professor at Bentley College in Boston, who convinced me to go after my MBA (in Marketing); which I did (from Bentley College) in 1994.

I wrote many papers on Direct Marketing, Database Marketing, and Direct Mail Marketing while journeying towards my degree.  One of the assignments in my New Product Development class was to create a product and a Marketing plan. I developed a mailing list to the Indian Community in America. This was my first introduction to data based marketing.

Over the next twelve years, I continued to develop and expand my skills in Customer Relationship Management (CRM) implementation. All the while, my company invested heavily in my continuing education.  As I continued to take on more responsibility, I decided I would make it easier on myself to find potential clients by becoming my own resident list expert. I soon realized that I could provide a needed service to our clients, so I began a program to buy and sell data for our clients.

I started a dot com company in 1998 but my business failed miserably. Broke and in debt up to my eyeballs, I went back to my old company and asked for my job back, plus convinced my boss to give me a substantial raise to pay off my debt. He gave me a short leash but I was well rewarded when, almost immediately, I closed a $400,000 deal with Children’s Hospital. I was back on track but, like most entrepreneurs, I got the bug to strike out on my own again.

In 2002, I opened Listlaunchers, Boston’s premier list brokerage company assisting the printing industry, direct mail firms and telemarketing companies. From this I learned a dynamic new way of printing content: Digitizing Offset Printing Jobs which brought in much higher profits.

The jobs that were selling for $7,500 were now selling for upwards of $12,000. Our sales tripled in three years.  In 2005, I sold Listlaunchers for multi-seven figures and became part of a larger conglomerate only to have a failed business transaction, that once again put me and my family in debt.

My business, Listlaunchers, was killed….but I survived!

In 2006, after starting all over again, I established eLaunchers.com. The difference now is that I know exactly what I am doing. I have taken everything I have learned about Marketing, Technology, List Generation, and success and failure and rolled it into one super dynamic company.  2006 to 2009 were trying times, a struggle to make ends meet.  

In 2009 I accidently stumbled upon a local GKIC study club. I joined their program, bought various books and courses taught by Bill Glazer and Dan Kennedy and became an implementation expert of various concepts taught by Dan Kennedy.

In 2011, I met a good looking guy at a Dan Kennedy’s event in Cleveland who approached me at break: “Hi Parthiv, I have been following you for a while and watching you work with others. I like you, I am ready to get started with you. That was Dr. Dustin Burleson. I began working for Dr. Burleson’s practice and when Dr. Burleson came to Maryland for a day of consultation with me, he asked me if I would be kind enough to go to Richmond with him to attend Dr. Charles Martin’s mastermind. I met my friend Dr. Greg Wych at Dr. Martin’s mastermind. Dr. Martin was the first in the group to hire me, then Dr. Wych and eventually others followed suit.

Eventually Dr. Burleson started a coaching program for orthodontists and I became the implementation expert for Burleson coaching program members.

Prior to that I worked with Dr. Tom Orent as his list research and market segmentation strategist. I developed a multistep short run direct mail program for dentists and a dental patient newsletter program. 

This is my story. It is a classic entrepreneur’s story: Start with little or nothing, turn it into something, then back again to nothing and once again into something successful. The difference is that this time, I have not only bounced back, but I do not have to–and will not–waiver from my successful formula! I will show you what I know to make you more successful than ever before.

So that provides you with a bit of my business background and the experiences that led me to conceive my “dream”. Today I own a multi-national technology firm with offices in three countries and a team of technologists, programmers, system architects, designers, writers, marketers and operations enthusiasts who share my passion for one thing: RESULTS!