Data Gathering

Appointment No Set

• Incoming calls
• Current website form fill
• Leads generated by SEO, PPC, FB Ads
• Referral contests data
• Patient referrals data
• Clinician referrals data
• Event marketing data

Appointment No Show

• People book appointment in dental practice management software and do-not-show up
• Inactive patients who meet age criteria
• Inactive patients who have Blue Cross Blue Shield as medical insurance

Appointment No Sale

• Active and Inactive patients with KNOWN missing teeth who took a case presentation and did not schedule Treatment

Data Append

 WHY Data Append:

• We take name, email and phone number and append PHYSICAL address of the prospective patient so we can learn how far they live, if they own the home (or rent), their age, their length of residence, who else live with them, bankruptcy flag, judgement flag, lien flag, so we can measure financial health of prospect and decide if we want to engage using direct mail and/or Fedex.

• Name
• Email
• Mobile
• Date of lead capture
• Ailment/Tx interest info
• Any other data we have from lead sources

• Current physical address
• Known phone numbers of human (home, mobile, other)
• Known email addresses (up to 3)
• Bankruptcy Y/N flag
• Lien Y/N flag
• Judgement Y/N flag
• Deceased Flag
• Homeowner Vs Rental Flag
• Age of our human
• Home value  when property was bought
• Date when property was bought
• Mortgage amount when property was bought

Data Maps

• Send list of active and/or inactive patients  for NCOA (National Change of Address)
  
• Put current patients on MAP and pull list of carrier routes where you are pulling current patients.
• Identify demographics and psycho-graphics of carrier routes where you are pulling current patients
• Identify 5 (FIVE) immediate neighbors of current patients who live in the neighborhood
• Set up Neighborhood marketing post cards to market to neighbors of current patients.

Data Modeling

• Send CLEAN list to Acxiom or Equifax for data modeling
  
• Append over 1500 columns of data to existing patient database to identify demographics and behavior analysis
• Create a data model of current patients and based on that develop a data model of ideal prospects who match and mirror current patients.
• Create a data search based on the data model to identify prospects in select geography suggested by Data Maps
• Share data maps and data models with digital marketers to assist them with Geo-fencing and Geo-targeting.

External Data Harvest

• MVP Map Pins for external data harvest
• Give MAP data from MVP Mail house to digital marketers for geofencing
• Give competitors' MAP position to digital marketers for geo-targeting
• Library Search: Data Axel
• Get Employer data for Corporate VIP/In Office Dental Plan Marketing B to B
  • Pin location
  • 5 or 15 mile radius, (depends on urbanization and population density) 
  • 10 or more employees at THIS location only
  • Only companies with a web address
  • In database for at least one year
  • We might want to play with SIC to have high concentration of white collar workers
• Get physicians data for BCBS Co-Branded marketing
  • Pin location
  • 5 or 15 mile radius, (depends on urbanization and population density) 
    • Primary care physicians
    • Cardiologists
    • Endocrinologists - Diabetes
    • Non-physician diabetes educators
    • Nutritionists
    • Naturopaths
    • No OBGYN - periodontal treatment, reduce inflammation.
      • Not appropriate for Implant
      • Appropriate for Gum disease
    • Neurologists
      • Very high correlation between inflammation and airway issues
    • Pulmonologist
    • Nephrologists - Kidney
    • Gastrologists Liver
    • Transplant - SURGEONS are good but they are hard to get to because they are
      • Liver transplants
      • Heart transplants