Benefit/Meaning: Your grateful patients and the centers of influence who know, like & trust you are willing to give you referrals, but you have to teach them how to look for the right opportunity, teach them how to introduce your practice using the right words and give them the tools/props to start a conversation with their friends.
It was a very interesting day. I’m not new to this business, I’m not new to what I do, but what Parthiv did was help me see parts of the business that were there that are valuable to people, that are of great service to people, that we weren’t really monetizing. What he helped me see was additional streams of revenue that would be a great service to patients, to my clients. If you’re interested in working with Parthiv, one of the great things that I think you should do is to plan a strategy day with him.
I’m here with Parthiv… We met at a Dan Kennedy event. Our main goal coming into today is to focus on the renewal strategy and it ended up being so much more than that. I asked for one thing and probably walked away with 20 things to increase our revenues by quite a lot. Like $25 million dollars. So it was a super valuable day and I’m definitely looking forward to the future. So thank you.
Parthiv and his team are going to take us to that next level. I challenge all you doctors, general dentists, specialists, if you want to be ahead of the game, if you want to be the leader of the pack in your area, I recommend you contact Parthiv at eLaunchers
Parthiv did a fantastic job, and I would, if you’re lost and don’t have enough time to implement your marketing, I think Parthiv is a good implementer – fantastic implementer, I’ve never seen. He’s fast, and he’s on it. I’ve never seen anybody who does that. In two days, we achieved a lot, and I can’t wait to work with him. So, you’d better hire this guy for that.
I’m here today with Parthiv Shah. We talked at length about my practice, and about a future venture, which is a coaching program, and we spent the entire day mapping out every single potential detail to improve and grow. Incredibly insightful day. I have complete clarity... So I was very impressed with the process. I highly recommend anyone… just talk to Parthiv and see what he has to say. You’ll be incredibly impressed with his depth of knowledge.
When I meet dentists at conferences, trade shows and CE events, the conversation often leads to a handful of very specific questions like "Why do patients say NO?" or "Why don't my GRATEFUL patients generate a steady stream of referrals" or "How can I turn Hygiene Department in to a pocket of opportunities (no pun intended :-))?" The answer to these questions and more are here:
Patients say NO all the time. They say NO for the wrong reasons. Patients don't understand that most dental problems are preventable (but not reversible). Patients don't understand that most dental problems are asymptomatic and by the time the feel pain or experience bleeding, the problem is likely to have gone beyond prevention. Patients are SCARED. They are afraid of pain, bleeding, time for treatments, time for healing, discomfort during healing time and potential infection. Patients are even more afraid of dentists post-COVID for fear of aerosol and other things they read about on the internet. To make matters worse, the dentist is not the best sales person or the most eloquent communicator. The dentist wants compliant patients who pay, stay and refer... and the only thing the doctor wants to talk about is bone and budget. There is a massive communication failure between dentist and patients.
Your patients ARE grateful. You will notice the respect in their eyes, their body language, their tone and their attitude towards you. Some of them will be very vocal and express their gratitude in words, in hugs, in gifts and in thank you letters... but most can't. Most Americans fail to express gratitude. So, you have to ask how they feel about you. You got to get them expressive about their gratitude. When they are in that expressive state of gratitude, you need to ask them to share their story and their feelings with their friends, peers, coworkers, relatives and friends in the neighborhood. You have to coach them on how to look for a family that is ideal patient for you and you have to coach them on how to make a warm introductions. You have to give them tools that make referrals easy (like a Shock and Awe package, a book that the dentist wrote or simply 'I recommend Dr. __' card).
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