I believe that internet is a place, and just like you have a real estate you have in the real word, you have a pixel estate in the internet. That means any business who has any presence, even a small Facebook page, is a pixel investor. If you look at the terminology used in the Internet of Things architecture build out, it all references they are on earth counter parts in real estate. There is a very important place of you in the pixel world which is the path way to your pixel estate. It is called your homepage, but in reality it is a gateway to your pixel estate campus.
Your homepage needs to be strategically made because it has to cater to every type of visitor it serves. Below, I listed the type of visitors that come to your website in detail.
Your website also needs to be compatible with all devices. A large percentage of people visit your website from a mobile device. When you use a reputable off the shelf technology like WordPress or HubSpot CMS, the rules of the game are predefined. WordPress is a lot more customizable. The core framework and infrastructure is sort of free, you just need a place to host it and a competent technician who can build it out for you. HubSpot CMS is a framework for designing, building, and hosting your website blog and landing pages in one pre-orchestrated infrastructure.
It doesn’t matter what foundation you are using, you want to be cognisant of what is on your homepage, what is your navigation structure, how people interact, and are you really catering to all visitors to your website. You want to have call to actions and ways to gather data on your homepage to engage your user.
There is a framework called growth driven design that helps you strategize what your homepage and website should look like. You can click the link or talk to me about it. Make sure you have the best design to get the most out of your investment.