I recently came across an article in Forbes Magazine about setting S.M.A.R.T. Goals.
You’ve probably heard the acronym
As the President of eLaunchers, a strategic marketing company, I run my organization by setting and achieving S.M.A.R.T. goals for my clients.
This article, (see link to full article below), does an excellent job of describing how setting goals with the right mindset and execution can deliver powerful results in your business.
I found this information actionable and informative, so I decided to share my take on S.M.A.R.T goals here with you.
S.M.A.R.T. Goals
Specific
Vague daydreams will not do. ‘Someday I may’, or ‘one day I ought to’ won’t cut it. When you have a goal in mind, Get down to the details. Clearly define your desired outcome—maybe it’s a specific sales target you wish to reach, or a percentage of market share you’re looking to capture. Whatever the goal, clearly define it and lay out the actions needed to accomplish it.
Measurable
Management Guru Peter Drucker once said, “If you can’t measure it, you can’t manage it.” This holds true with your goals. You need to have quantifiable objectives to track your progress. The right data and analytics help you make strategic moves that get you closer to your desired result and let you know if you are on the right track.
Achievable
Your mother might have told you that you can be anything you want as long as you put your mind to it. And while this is a nice story, it’s not realistic. If your goal is to play the violin at Carnegie Hall by the end of the year, but you’ve never picked up an instrument, you’re unlikely to hit your mark. Set a target you’re capable of reaching. Once you accomplish that, then you can reassess and stretch to a new target after.
Relevant
Your goals need to be aligned with your mission and your purpose. You’re not setting goals because you’re bored or have nothing better to do. Set goals that help you reach new heights with your business.
Time-Bound
This one is important. There’s an old saying, “If deadlines didn’t exist, nothing would ever get done.” The same is true with your goals. Set yourself strict deadlines for accomplishing certain parts of your goals. Make sure you stick to them. Otherwise, your goals drift off into the world of make-believe and daydreams.
My friends, setting and following the S.M.A.R.T. goal strategies outlined in this blog will have compounding positive effects in your business.
If expanding your practice, Introducing a new product or service, targeting a new market or capturing market share are among your business goals for this year, I urge you to call or text me at 301-873-5791 or go to www.elaunchers.com to book an appointment.
Predictable growth is easy when you get the right message to the right market. Let’s discuss how I can help you with market strategies that will generate a steady stream of customers, clients, or patients lining up at your doors, eager to do business with you.