Now that you know what type of account you want and why you want it, all you need to do is follow these four steps and a couple best approaches and you’re on your way to sharing your business story:
Competition keeps you on your toes. Make it a practice to follow your competition which should incorporate business trends, top influencers and quality content. Doing this will keep you sharp and help keep your focus of improvement top of mind.
Steer clear of slang, politically charged issues, or an overly casual tone. Ask yourself how your demographic like to be addressed and adjust your tone and vocabulary accordingly.
Do you want your business logo to appear in every post? What are your company colours? What is your visual style? Casual, hip, conservative, colourful or energetic? Make sure you choose your visual identity.
Instagram has filters that enhance your photos by layering computer-generated effects on your images. Choose a filter that creates the look and feel of how you want to convey your business and use this filter consistently.
Don’t overuse the same hashtags. Find related hashtags or phrases and target local hashtags to attract business in your community. Don’t use too many hashtags, aim for 3-10 hashtags per post.
Find popular Instagram stories unrelated to your industry to familiarize yourself with what draws followers - to keep your perspective fresh.
Lastly, establish a regular posting schedule routine.Consistency counts with Instagram. Once you have followers, you need to keep them engaged every day with quality content. If posting everyday is more than your busy schedule can handle, there are tools such as Hootsuite and CoSchedule that help you pre-schedule your posts in advance.
Here is an interesting article on this subject: Good Instagram Bios: 350+ Ideas You Can Implement
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