We have been discussing how within the pyramid structure is a marketing strategy. The marketing strategy for each of the three phases in the buyer’s journey addresses specific goals. BRENT has a four-phase system for climbing the pyramid. Last week was the 15%. This week we go into the more lucrative 4%.
Since the 4% dedicated to changing the world are already motivated, and can buy more from you, they are your high value client (HVC). The more products or services they buy from you over their lifetime, the more valuable they are.
In short, they have a high lifetime value (LV). Attracting this level of the pyramid requires a more nuanced approach. BRENT’s system uses a master sales presentation to tell a compelling story that aligns with your prospect’s needs and desires and highlights your product or service’s value proposition.
These are not going to be the type of easily influenced people who will watch and buy from the Home Shopping Network, The Shopping Channel or late night infomercials (Although Billy Mayes of Oxi-Clean fame was an AWESOME pitchman.
You'll definitely need to dig into the demographics and, more importantly the psychographics of your audience at this level. You need to be sure to have an engaging customer journey for them.
Although instead of leading to a sales funnel it ends with a forceful call to action; This leads them to your unique characteristics that show you as the definitive choice. It does all this through BRENT’s automated Integrated Marketing Management (IMM)
We are experts at bringing this strategy to life. If you'd like to avail yourself of our proficiency, click below to set up a meeting.