Have you ever received a marketing email that goes straight to the “trash” folder? Or maybe you received a marketing email that got you so mad that you reported it as “Spam”. Many companies are making mistakes that result in wasting thousands of dollars in wasted time and lost revenue, even diverting customers from their business. What are these mistakes? Let me tell you!
What is the right amount of email that you should be sending your list? Well, that depends on your audience, services and type of business. It is usually assumed that patients are comfortable with receiving 1 email per week. This will allow your audience to have some rest from your content and be genuinely surprised when your email arrives at their mailbox. Think you need to be sending more? ASK. Easisest way to get a feel for the right amount.
No clear message.
The beauty of email marketing is that you can share your message with a lot of your clients instantly. The most important part of email marketing is the MESSAGE! You need to give your customer a direction to follow. For example, it can be a link to follow, a form on the website to be filled or a video to watch. Even if you are keeping the email content as a blog/newsletter make sure to tie up the topic with your business.
Clichés
To avoid boring customers with clichés, try to be yourself in marketing emails. Be genuine and forward – just have fun with your emails and treat them as a unique opportunity to talk with each client. It is always advised to use humour to grab your audience’s attention. You can also share interesting facts, share visual medium and direct customers to a website that interest you. Just avoid using basic marketing lines and keep the material fresh.
Broken link
Nothing frustrates a reader like being given a link to read and it’s broken. While this will likely not turn your customers away from your services on occasion, multiple broken (or irrelevant links) will surely make your audience angry. There is a standard nowadays for seamless and easy web experience.
Sending to “dirty list”
This is a complete no-brainer. Make sure to check your lists for dead weight such as inactive users, misspelled emails and spam traps. Sending your content to inactive subscribers will cause you to see less engagement and positive data about your email performance. You don’t need this piece of discouragement.
I hope this list was useful to you! If you liked it please send this piece to anyone who you think may be interested.
Choosing the right strategy for email marketing can be tricky. If you’d like help, let us know.