In the Renegade Millionaire System*, I dispense this advice: #1: BE the Wizard, #2:BEWARE the Wizard. Wizards are very powerful, so it is better to be one than to be
influenced by one.
Everybody welcomes the convincing Mystic. People so desperately wish to Believe that there is a long lost, ancient or a revolutionary new Something. A cure, an elixir, a formula for easy riches or happy relationships or better sex or well behaved children or growing 12 foot high tomato plants; a gizmo that turns garbage into fuel or tree bark into gold doubloons; an Answer Man, Seer, Keeper of Secrets. And in dark times, this desire intensifies. In dark times even kings subjugate themselves to the Mystics - which you know if you've studied history. People really don't want rational explanations for how you do what you do, they prefer Believing that you possess Mystical Powers and Magical Secrets that you will use for their benefit. To underestimate the power of secrets and secret powers is to ignore how humanity has been manipulated, controlled and ruled since its beginnings.
In these times, you can rise to greater heights of influence and power than at any other time, by turning up the wattage on your mysticism. In the dark, you glow. It doesn't matter if you dispense investment advice or lawn care advice, are a dog whisperer or a presidential candidate, or a tax attorney or a mattress manufacturer - now, more than ever, is the time to speak of secret techniques and magic ingredients and distinct abilities. To offer absolute certainty in an uncertain world. To declare unique and profound importance.
I'm speaking now about how you present yourself to the world.
If you sell a particular kind of mattress, you must present it as THE - emphasis on key word: THE - first, best, only "magic", based on top secret technology invented for
NASA and Olympic athletes - that relieves all back pain, delivers 10,000 more REM's per night, lets cellular structure rejuvenate thus slowing aging, helps you lose weight
while you sleep; is THE secret to eternal youth and vitality. It must be THE GREATEST discovery in medical science of this century. And you, as its spokesperson, must be the Grand Mystic of Sleep Science. You need an arsenal of Amazing Facts at your disposal. You need practiced language and Profound Statements. You must convincingly promise THE Cure. For whatever ails them, economically, emotionally, physically. To advance your education, I strongly suggest getting and reading the book CHARLATAN. It reads like a novel but is non-fiction. Not that you should be a charlatan; I presume you deliver legitimate value in whatever you sell or do. But that you should use the techniques of the master-charlatans of the ages. Nothing less will do.
When a group becomes lost and frightened in a dark cave, the man with the only flashlight automatically becomes their leader. Key word: only. It's time to present
yourself as the person with THE ONLY flashlight.
Unsure how to go about being the shining beacon to the masses? Click below to request a complimentary consultation and let me start you on the path.