Revenue
Whether you are new to e-commerce and looking to develop your first website, or if you are an established internet presence looking to increase sales, an Automated Marketing System may be for you.
What do Automated Marketing Systems do?
Automated Marketing Systems, like Infusionsoft, can help you organize, streamline, and automate your online marketing campaigns, offering all-in-one solutions for your business. This frees up more time for you to run your business, instead of dealing with mundane, repetitive tasks. Here’s some examples of what this type of software can accomplish:
1.Manage your contacts and leads
Software of this type allows you to sort and grade your leads, based on such factors as: How many forms they have filled out, how many offers/products they have responded to, how often they have opened your e-mails, how often they opt-in to your offerings, and countless other measuring points that you can designate. You can then sort these contacts into categories automatically, based on these criteria, and develop separate contact campaigns based on these categories. This allows you to tailor your communications to your most likely leads.
2.Automate your e-mail and contact campaigns
With this software, you can design numerous e-mails and newsletters, and send them out to contacts based on how they are categorized, on a schedule you designate. This allows you to customize build-up and upsell campaigns, and even offer discounts after a period fo time to capture leads that you would otherwise lose. This tailored system will help increase your overall conversion rate, while not falling into the pitfalls of spamming.
3.Track your statistics
With Infusionsoft, and others of its ilk, you can track literally every conceivable statistic, from how many visitors you have, right down to the length of time on each page and the page view flow that they took while on your site. This can help you to determine poorly performing pages, and narrow down exactly where prop-offs occur in your sales funnel.
4.Set Goals
The goal-setting function of this software allows you to determine which actions are important to your business, link social media and advertising campaigns to these goals, and determine which are the most successful. This allows you to maximize your return-on-investment (ROI), and get the most bang for your advertising dollars.
5.Manage your e-commerce platform
From online shopping carts to automated subscriptions, this software allows you to quickly and easily setup and manage your e-commerce platform. Where this software really shines is that you can link the performance of your e-commerce to your goals and contact tracking, with just a few clicks. Information is power in business, and this helps you stay on top of your game.
6.Manage from anywhere
Since Infusionsoft and all other Automated Marketing Software id browser-based, you can manage your business from anywhere you have an internet connection. This is perfect for busy people or people on the go. You can even set up different users so that you can delegate tasks to members of your staff, freeing you up for the important business decisions.
If you are interested in maximizing your business’s online potential, you really can’t go wrong with this software. Try it for a few months, and watch your profits and conversion rates rise!