Litening to Rusty Shelton from Advantage was enlightening. While most of things he discussed in authority marketing and content marketing is considered common sense to savvy digital marketers and hubspot users, his take on exactly how to develop your content strategy and the mechanics of messaging was very interesting.
I am at the No BS Info Summit 2018 and I do not have a lot of time to write on this post, but I will come back later on and add my notes Mindmap from Rusty Shelton session. Stay tuned.