Are you one of the 99% of marketers who spends money on marketing but unhappy with results?
Cost of Leads is going up
The cost-per-lead has been steadily rising for most marketers. You generate fewer leads per $1000 spend compared to 3 years ago.
Conversion Rate is going down
The lead to appointment ratio and appointment to conversion ratio has gone down significantly compared to 3 years ago.
Customers don't want to be sold
Prospects are not eager to have a conversation with sales people. They want to buy on their own time & on their own terms.
Telemarketing is not the answer
Today's prospect and client is too busy, too sophisticated and simply not available for chitchat & rapport building with your sales force. Your client is information hungry and wants to consume information in their own time, on their own terms and in an asynchronous environment. A seasoned, professional salesperson who was your rock star in 1999 is no longer 'socially accepted'.
Yes, you have to call them...
But first, you have to arrive in their life through multiple channels and share valuable information so you can establish yourself as a useful resource who will save them time, save them money, make them money and get things done that are otherwise not getting done.
