No B.S. Guide to Successful Marketing Automation and Artificial Intelligence - by Dan Kennedy & Parthiv Shah
Your Marketing Isn’t Broken
You’re Just Doing It Like It’s 2005
Before you buy another tool, hire another agency, or launch another funnel… read this first.
Get your free preview copy of:
No B.S. Guide to Successful Marketing Automation and AI: The Ultimate No Holds Barred Guide to Using Technology, Automation, and Artificial Intelligence in Marketing
If marketing feels harder than it used to… you’re not imagining it.
There was a time when marketing felt straightforward. You could run an ad, send a letter, follow up manually, and reliably generate new business. It wasn’t perfect, but it was predictable. Effort generally produced results.
Today, even smart, capable business owners are working harder than ever and seeing less return.
Your costs keep rising. Advertising is more expensive. Software subscriptions pile up. Agencies and consultants charge more. Payroll isn’t getting cheaper. Every part of the machine costs more than it did just a few years ago. That’s inflation.
At the same time, your customers are more cautious. They comparison shop. They hesitate. They delay decisions. They ask for discounts. Money doesn’t move as easily as it used to. That’s recession pressure.
And layered on top of all of it, big companies and tech platforms have trained the market to expect everything faster and cheaper. Instant responses. One-click purchases. Immediate follow-up. Which means you’re competing against systems, not just competitors.
So you get squeezed from both sides. Costs go up. Prices get pushed down. Margins shrink.
Most business owners respond the only way they know how. They add more. Another tool. Another vendor. Another campaign. Another funnel. More activity. More complexity. More moving parts.
But not more control.
Because the real problem isn’t effort, intelligence, or motivation. It’s that there’s no cohesive system holding everything together.
Instead of one integrated marketing engine, you end up with disconnected software, manual follow-up, and scattered tactics that don’t talk to each other. Every month feels like starting over. Every sale takes more work than it should.
And deep down, you know it shouldn’t be this hard.
What’s missing isn’t another tactic. It’s automation. A real system where leads, follow-up, and sales happen automatically, whether you’re working or not.
It’s also the reason Dan Kennedy and Parthiv Shah wrote:
No B.S. Guide to Successful Marketing Automation:
The Ultimate No Holds Barred Guide to Using Technology, Automation, and Artificial Intelligence in Marketing.
They wrote this to show business owners, step by step, how to build a practical, integrated system that captures leads, follows up relentlessly, and converts opportunities consistently without adding more chaos to the business.
Inside, they break down how to use automation, CRM, funnels, email, direct mail, and artificial intelligence, in a way that actually works together, not as a pile of disconnected parts.
It’s the same approach responsible for doubling, tripling, and even multiplying practices and businesses without multiplying staff, stress, or complexity.
And most importantly, it’s built for operators and owners, not marketers.
Because you shouldn’t have to become a full-time marketing technician just to grow your company.
Start with the preview. See the system for yourself.
Before you invest in another platform, another consultant, or another campaign, it helps to see the system laid out clearly.
That’s why we offer a free preview copy of the book.
You can read it on your own time, look inside the framework, and decide for yourself whether this approach makes sense for your business.
No pressure. No commitment. Just a practical look at how a real marketing automation system is built.
If you prefer something more direct, you can also schedule a short strategy call with Parthiv Shah.
On that call, you’ll walk through your current marketing setup together, identify where leads are slipping through the cracks, and see where simple automation could immediately improve results.
And because you’re investing your time, we’ll also send you two of our internal planning tools, the same blueprints we use with clients to engineer growth.
- The $100K Growth Blueprint outlining how to engineer predictable revenue
- The Direct Response Blueprint showing how to turn cold prospects into ready-to-buy clients
Whether you decide to implement it yourself or talk with us, you’ll walk away with a clearer picture of what’s working, what’s missing, and where your biggest opportunities actually are.
And for most owners, that clarity alone is worth far more than the cost of the book.
Get the Preview or Talk It Through. Your Choice.
Learn it from the people who’ve actually built these systems
Marketing automation isn’t theory or a trend. And it isn’t something you figure out by watching a few tutorials and plugging software together.
Done right, it’s architecture. It requires experience, judgment, and a deep understanding of what actually drives response and revenue, not just clicks and dashboards.
That’s exactly what Dan Kennedy and Parthiv Shah bring to the table.
Together, they combine decades of direct response strategy with real-world automation implementation across hundreds of businesses and professional practices.
This isn’t academic marketing. It’s what works when payroll is due, and results matter.
Dan S. Kennedy
Dan S. Kennedy is widely regarded as one of the most influential direct response marketers in the world and the author of more than three dozen business and marketing books, including the legendary No B.S. series, of which No B.S. Guide to Successful Marketing Automation is a part.
For decades, Dan has advised entrepreneurs, small businesses, and professional practices on how to attract better clients, command premium fees, and build marketing systems that produce predictable results without dependency on trends or platforms.
His work has influenced an entire generation of marketers and business owners, and his strategies have been responsible for billions of dollars in sales across industries ranging from healthcare and professional services to retail and information products.
Known for his blunt, practical, “no fluff” approach, Dan teaches one core principle above all else: marketing should make selling easier and ideally, automatic.
Parthiv Shah
Parthiv Shah is the Co-Founder and President of eLaunchers, a direct response marketing agency that has helped hundreds of professional practices and growing businesses scale with clarity, consistency, and confidence.
Over the past two decades, Parthiv has architected hundreds of high-performance campaigns, mailed more than one billion pieces of direct mail, and implemented automation systems that have collectively generated over a billion dollars in client revenue. He is also the author of two international best-selling books and holds two U.S. patents for proprietary business processes.
His specialty is turning proven direct response principles into practical, repeatable automation systems that follow up automatically, nurture leads consistently, and remove the day-to-day chaos most owners experience with marketing.
As an immigrant who arrived in the United States with just $20 in his pocket, Parthiv built his business from the ground up. Today, he focuses on helping other entrepreneurs create predictable growth through smarter systems rather than more effort.
This book brings both worlds together: Kennedy’s timeless direct-response strategy and Parthiv’s modern automation execution into one clear, step-by-step playbook.
You don’t need another marketing tactic.
You need a system that works without you.
If you’ve made it this far, you probably don’t need to be convinced that something in your marketing isn’t working the way it should.
You’ve invested time. You’ve invested money. You’ve hired help. You’ve tried platforms, funnels, and campaigns that were all supposed to make things easier. And yet the day-to-day reality still feels heavier than it ought to. Leads require too much chasing. Follow-up depends on someone remembering. Sales feel inconsistent when they should feel predictable.
That isn’t a failure of effort or intelligence. It’s simply what happens when marketing grows more complex than any one person or small team can manage manually.
Today, every business is expected to respond instantly, follow up consistently, personalize communication, and stay visible across multiple channels at once. Trying to hold all of that together with spreadsheets, reminders, and disconnected software is exhausting. Even good businesses end up leaving money on the table because the system behind the scenes was never truly designed to support the way modern buyers behave.
Automation, done correctly, changes that by putting the right processes in place so leads are captured automatically, prospects are nurtured automatically, and opportunities are followed up without something slipping through the cracks. Instead of constantly pushing the flywheel yourself, you finally have a marketing engine that keeps turning whether you are working or not.
That’s the difference between “doing marketing” and owning a reliable marketing system.
And that is exactly what No B.S. Guide to Successful Marketing Automation was written to help you build.
This book is a practical, step-by-step look at how experienced operators design marketing so it becomes simpler, more predictable, and far less dependent on constant oversight. The goal…to give you back control.
So look inside and see whether the approach makes sense for you.
You can review the preview copy on your own time and explore the framework for yourself. Or, if you’d prefer to talk it through with someone who has implemented these systems hundreds of times, you can schedule a short strategy call with Parthiv and get direct input on your current setup.
Either way, you’ll walk away with something most businesses lack: clarity about what to fix and how to fix it.
