DAN S. KENNEDY, celebrated marketing and direct marketing strategist and consultant, sought after direct-response copywriter, author of over 20 business books (amazon or NoBSBooks.com), and founder of a global association of marketing oriented entrepreneurs (GKIC.com). Dan is also a multi-millionaire serial entrepreneur and investor, a founding investor in Infusionsoft, and an advisor to some of the biggest direct marketing companies including Guthy-Renker, home of Proactiv® and other leading skincare and cosmeceutical brands. Through his own activities and via a network of niche industry thought leaders and specialized, expert vendors like eLaunchers, he directly influences over 1-million business owners per year.
Here is what I have to say about Parthiv Shah and eLaunchers…
Parthiv is, frankly, a weird little guy. His head is into all sorts of rocket science applications and systems engineering that gives me a headache. I am personally, rather famously tech resistant, yet I have marketing technology and digital media used for me and for my clients under my direction, to its fullest, legitimately productive extent.
To this end, I often find myself directing people to Parthiv Shah and his organization. They can fill a number of roles. They fully understand my methods, and in many ways, rely on them, even to the point of outright theft, about which I am good-natured because, after all, implementation is everything and business owners need capable implementation partners and facilitators to step in and pick up where I leave off. His ability to get results for his clients by marrying marketing with technology is well-proven.
In many cases, he cures ‘failure to launch’, where great marketing lies gathering dust because the business owner possessing it can’t get it implemented successfully. I can never guarantee or warranty or take responsibility for your particular results obtained by working with anybody I shine a spotlight on, but I can tell you that clients of mine, and star entrepreneurs and marketers literally famous on ‘Planet Dan’ for the exceptional success of their businesses rely on him.
As many know, I am an avid student of Disney, then and now. Disney is famous for its creativity, dating to Walt himself, and expressed with their Imagineers. Today’s Disney is equally famous for its maximum monetization of every opportunity. What Walt called its Theory Of Business was remarkably complex from the very beginning. I have a copy of it, as he drew it out, in its first form Today it is 1,000 times more complex. That is one of their great, little understood advantages; their embrace of complexity, rather than the aversion to it that most have, and their ability to execute on it.
At Disney, implementation is everything. What good would genius Imagineers be without builders and construction crews, writers and movie producers and online media and e-commerce technicians who grasp the vision, and can translate it into real world applications? Ideas must be made to work. In my world, ideas organized into great advertising and marketing often suffer ‘failure to launch’, stranded and strangled by the business owner’s inability to implement them effectively.
This is where Parthiv Shah and his team at eLaunchers steps in and can be so helpful. Of course, I can never guarantee or warranty or take responsibility for your particular results obtained by working with anybody I shine a spotlight on, but I can tell you that clients of mine, and star entrepreneurs and marketers literally famous on ‘Planet Dan’ for the exceptional success of their businesses rely on him.
Parthiv Shah is, in many ways, a “mastermind.” He reminds me of the Mastermind and his minions, in that Disney movie. In more ways than one. He has a unique blend of rich, deep tech and technical knowledge and understanding of data and its uses combined with a thorough understanding of direct marketing, and within that, of conversion platforms. Beyond that, I can tell you that he is not only passionate about all this, but hat he genuinely cares about his clients and their success.
This is not always or even often the case in this world. I have put on a lot of meetings in hotels where everyone cared only about delivering the contracted for services, getting it over with, and next – but my experience in doing meetings at Disney, even for tiny groups, is that thy genuinely care about the client’s objectives and success and about the group having a better than anticipated experience. This difference exists in every industry and profession there is, with 95% or more engaged only on a transactional level, but 5% or fewer engaged as if they were partners. That is how Parthiv approaches what he does: as if he were a partner.
Clients in common tell me so. Of course, I can never guarantee or warranty or take responsibility for your particular results obtained by working with anybody I shine a spotlight on, but I can tell you that clients of mine, and star entrepreneurs and marketers literally famous on ‘Planet Dan’ for the exceptional success of their businesses rely on him. His analytical skills are incisive, his implementation support can be decisive.