Parthiv Shah: So here is my 1st question.
Parthiv Shah: How do you choose what to insource and what to outsource.
Parthiv Shah: what must be done by the dentist and by the staff.
Parthiv Shah: and what can and should be helpful
Chris Phelps: Yeah. So I'm a big fan of outsourcing as many things as possible. The dentist and the team's primary role is number one, providing a service right? Coming in doing dental work right fixing these problems. But at the same time it's educating them and communicating with people
Chris Phelps: and making sure we get them committed to valuing better oral health. Okay?
Chris Phelps: And so if we're taking this time to communicate properly with them about being in a better state of oral health.
Chris Phelps: and then taking the time to do those services.
Chris Phelps: That's our primary function.
Chris Phelps: But how many other things stack up upon us that distract us from that
Chris Phelps: that pull our focus and attention
Chris Phelps: front desk is a is a great example. The main job of the front desk is to make sure that the existing patients in that practice have the best experience possible, and leave with their next appointment scheduled.
Chris Phelps: That's it.
Chris Phelps: But look at the other things. How many things we stack on their plate to distract them from that goal.
Chris Phelps: And what ends up happening? People leave without appointments?
Chris Phelps: There's an old adage I love. That was from one of my favorite TV shows parks and recreation. And this guy, Ron Swanson was talking to this kid, and he goes, Andy
Chris Phelps: Buddy, why don't you stop half-assing 2 things and whole ass. One thing
Chris Phelps: you know ultimately our brains are not designed to multitask.
Chris Phelps: Now, some people have more energy for it than others. But most people I found in the dental space, especially the front desk role that drains them.
Chris Phelps: They are not built for that. They don't have the energy for that. So what happens is they're they're not able to shift their focus back and forth so much.
Chris Phelps: And that gap in time causes us in productivity.
Chris Phelps: So yeah, you can insource everything because you think you have to. But again go back to if it's an investment, or is it an expense?
Chris Phelps: If I outsource, let's say marketing to you and your services right?
Chris Phelps: And I'm getting 8 to one for what I'm spending. Why in the hell would I want to do that myself
Chris Phelps: exactly, no way right
Parthiv Shah: And the last question I want to ask before we let. Do you want to get in now, or do you want me to ask my next question.
Michael Goldberg: Yeah, because this is really key to what we're doing today. And that is delegate.
Michael Goldberg: But don't abrogate
Parthiv Shah: Yeah.
Michael Goldberg: Right, so
Michael Goldberg: it's great to. So there was a company here. I don't know if they were just in New York, or they were all over the country. Si Sims.
Michael Goldberg: a cloth, a clothier, and his motto was.
Michael Goldberg: an educated consumer is our best customer.
Michael Goldberg: and that's really the key in being a consumer. If you're going to delegate, you're going to become a consumer of.
Michael Goldberg: I believe
Parthiv Shah: Or something else
Michael Goldberg: Being a smart consumer, makes you a better customer, and will ultimately give you better results
Parthiv Shah: So last hour of this today's session.
Parthiv Shah: Dr. Anisha, Dr. Goldberg and I will talk about what must a dentist and a dentist staff do
Parthiv Shah: learn to do, and must be able to do so. You can
Parthiv Shah: have healthy relationship with your agencies.