Parthiv Shah: Now, the last thing we can close you guys with, because I I want to give the rest of the time to Dr. Anisa and Dr. Goldberg.
Parthiv Shah: If you can pull up the cell sheet that we have, so we can just show them
Parthiv Shah: sample of what things. Co. How much things cost. And I want to go over that. Do you have that sheet, Ryan? Or I can pull it up
Ryan Parker: Yeah, I can go and pull it up. I have that on the side
Parthiv Shah: Actually, I have it pulled up. So let me just share my screen. Okay, again, guys, we are not. We are simply sharing how economics and math work. This is a math class. We cannot talk about strategy without talking about tactics and money.
Parthiv Shah: So this is a joint cell sheet that we have created for Upswell.
Parthiv Shah: All my clients eventually end up at least a pitch from upsell. Even if they don't hire them.
Parthiv Shah: They do social media and paid advertising. They start at like $600 management fee to manage up to like couple $1,000 in ad spend.
Parthiv Shah: They do prospecting emails for a few 100 bucks they would do 6 by 11 postcard, which is their signature program
Parthiv Shah: that runs anywhere from 60 to 80 cents a piece, including postage. They have couple other products. There is a letter. This goes in an envelope. This is my favorite product, because when I'm sending something to your patients
Parthiv Shah: to be comply with hipaa. I cannot send them postcards. I have to send something that goes in an envelope. So I have
Parthiv Shah: a a variable data letter that is personalized with, the dentist information.
Parthiv Shah: the plastic card. This is an interesting piece
Parthiv Shah: to sell, the in office dental marketing card, and I have used their bifold as a patient newsletter.
Parthiv Shah: So this is what I had, and Ryan and Tim, thank you very much. I would like to shift gears and talk about what can a dentist do in house?
Parthiv Shah: And I would like to in? I will let Dr. Goldberg introduce
Parthiv Shah: Anisa Patel and the rest of the hour. You guys can talk about what can a dentist do in house, what they should learn and what you will actually cover in the dental growth. Mastermind Ryan and Tim. Thank you very much for your participation.
Parthiv Shah: Dr. Nisha and Dr. Kohlbert. You guys are up
Michael Goldberg: Hi! Anissa
Anisa “YourSocialDentist”: Hi! Thank you so much for having me here. I'm a little late because of the Ramadan going on, but here I am. Thank you so much
Michael Goldberg: So.
Michael Goldberg: In my introduction to Dr. Phelps, I discussed how, during a dentist's career.
Michael Goldberg: they will meet various people along their journey, and how important it is
Michael Goldberg: to latch on to those people that are curious and exhibit the values and experience
Michael Goldberg: that you agree with and want to attain.
Michael Goldberg: And I think that it's not just relevant to Dr. Dr. Phelps. It's
Michael Goldberg: basically how you and I became relatively quick friends
Anisa “YourSocialDentist”: Yeah.
Michael Goldberg: Right halfway around the world.
Anisa “YourSocialDentist”: Yeah, interesting, yeah.
Michael Goldberg: And it's a matter of shared values
Michael Goldberg: and a shared perspective on what our profession really
Michael Goldberg: means, not only to our patients, but to us and our teams.
Michael Goldberg: So with that, Dr. Anissa, let's talk about the what dentists can do
Michael Goldberg: in their offices with regards to marketing, because
Michael Goldberg: we heard a bunch of experts
Anisa “YourSocialDentist”: Yeah.
Michael Goldberg: Talk about stuff that I mean way over my head
Anisa “YourSocialDentist”: Yeah.
Michael Goldberg: Right and as I I mentioned with Dr. Phelps.
Michael Goldberg: one of the goals that we have in the Mastermind group is to provide a broad educational base
Michael Goldberg: to make dentists better consumers.
Michael Goldberg: better consumers, not just of marketing, but of better consumers, of coaching, better consumers, of consulting better consumers, of masterminds
Michael Goldberg: right? And I want to start with, I think, something that was a common theme with. But with all the marketers.
Michael Goldberg: which was the importance of your phone and how it's answered, and
Michael Goldberg: I don't know what your experience has been. But I've secret shopped
Anisa “YourSocialDentist”: Yeah.
Michael Goldberg: Clients right? Just, I think, Tim, I think, discussed that
Michael Goldberg: doing that as well. Because if if you're paying him to do stuff.
Michael Goldberg: what you're really paying is to get people to pick up the phone and make a phone call
Anisa “YourSocialDentist”: Yes.
Michael Goldberg: Right. That's that. That's what you're paying. Mark, a marketing person to do. Make the phone ring
Anisa “YourSocialDentist”: Yeah. Oh.
Michael Goldberg: If no one's picking up the phone right? If you get a
Michael Goldberg: person answering the phone that is not selling
Michael Goldberg: or not able to to sell not developing relationships, you know. So I had a client.
Michael Goldberg: Okay.
Michael Goldberg: so I do it. When I take on a comprehensive client very similar to what partiv does. I don't know if you've ever experienced a day with partiv.
Michael Goldberg: but before Partiv takes you on it as a client.
Michael Goldberg: you usually go down, you usually visit his office, and he goes and he maps out everything.
Michael Goldberg: He does a comprehensive analysis.
Michael Goldberg: but we would call that a diagnosis
Anisa “YourSocialDentist”: Yeah. Then he does treatment plan.
Michael Goldberg: Right, and I do the same thing in my consulting. So I diagnose
Michael Goldberg: so I don't know again your experience. I'd love to hear your your take on. This. Most dentists don't know the problems that they have
Anisa “YourSocialDentist”: Yeah.
Michael Goldberg: They think their problem is, I don't have enough new patients. I'm not making enough money.
Michael Goldberg: All right. That's the symptom
Anisa “YourSocialDentist”: Yeah.
Michael Goldberg: Right? That's not the diagnosis
Anisa “YourSocialDentist”: Yes. Exactly. Yeah.
Michael Goldberg: The nineties.
Michael Goldberg: That diagnosis is the diagnosis is you don't have the right person answering the phone
Anisa “YourSocialDentist”: Yeah.
Michael Goldberg: Marketing sucks.
Michael Goldberg: And you may not be delivering a great patient experience.
Michael Goldberg: Those may be the that may be the underlying cause
Michael Goldberg: of the symptoms that you're seeing down the road, which are.
Michael Goldberg: you know, not enough new patients and not enough money.
Michael Goldberg: So let's let's what what's what's been your experience
Anisa “YourSocialDentist”: Right. Thank you so much, Dr. Goldberg. I think, as you rightly mentioned.
Anisa “YourSocialDentist”: you know, when we get on these calls with
Anisa “YourSocialDentist”: toxious when we get on these discovery calls, or you know the so-called
Anisa “YourSocialDentist”: when we get on these calls or strategy calls with most doctors, you know, the only most of them. They don't. They don't know the numbers
Anisa “YourSocialDentist”: if you ask them, you know, if you're calling Sharuta strategy call mobile one second.
Anisa “YourSocialDentist”: Sorry
Michael Goldberg: It's okay.
Anisa “YourSocialDentist”: Oh, sorry oops!
Anisa “YourSocialDentist”: I don't know. Okay.
Anisa “YourSocialDentist”: Am I audible? Am I audible
Michael Goldberg: Yes, you do. You're good.
Anisa “YourSocialDentist”: Oh, okay, okay, okay.
Anisa “YourSocialDentist”: yeah. So I mentioned that, you know, when, generally, when you get on these calls with most of these doctors. And I've seen this in like almost 2 decades of my practice. Most of them have no idea about their numbers. The only thing that they really want is okay. I want more new patients, and I want patients for high value that should convert.
Anisa “YourSocialDentist”: And then when you start talking to them, then you, as you rightly mentioned, you start diagnosing, and then, you know, and most of them, they have tried a bunch of agencies, and they are very frustrated because they feel that. You know the agencies are out there to rip them
Anisa “YourSocialDentist”: because they have not gotten the results. Whether it's, you know, they've tried traffic through Facebook ads, maybe. Ppc, ads, Google ads. You know. Some of them have tried all of it, and you know they are at the frustration level that you know, no matter, no agency gets it, and all they show me is some kind of a excel sheet or some data with numbers, saying that you know we are getting you the leads. This is the budget that you're spending. This is your ad budget, and this is the leads.
Anisa “YourSocialDentist”: and that leads somehow because of the loopholes which you and I know they don't get converted into paid consults and then converted treatment plans, you know. Ultimately there is no difference in the bottom line revenue, and that's where the frustration of the dentist starts.
Anisa “YourSocialDentist”: That's where the I would say the conflict with the agency begins, and I feel that very rightly. Parthiv has got the right people on the call, and I was just listening to Seth Green and Tim Rons and all the others, and you know, because they are hardcore data guys, and they will show you the data. They will show you the numbers. But when you and I, who've been on the other side of the table. We know why, you know why that's happening.
Anisa “YourSocialDentist”: So who's answering the phone? Is the phone being answered? How is it being answered. You know, what is the presentation of the treatment plan? How is the patient journey happening
Anisa “YourSocialDentist”: now? I'm sure Seth Green mentioned in detail about your content strategy. You know what kind of engagement should happen, what kind of content should go? And then Parthiv asked him a very relevant question, that you know this is a lot of work, and then how you make sure that you get this kind of content from you know the doctors.
Anisa “YourSocialDentist”: So what I saw in these few years of my practice is that there is a distinct gap between the agency and the dentist, which is
Anisa “YourSocialDentist”: kind of the reason why why some of the most of the times. They don't get a result.
Anisa “YourSocialDentist”: So, coming back to Parthip's question as to what can be done in house, what what I'm trying to do basically is to is to see where is the synergy? What part we can.
Anisa “YourSocialDentist”: you know, do with the help of, say, an in-house content Creator in-house project manager, who is basically collaborating with the agency so that they get exactly what they want. And you know, we can make sense of the data, and then the data should boil down to the numbers, and the numbers should boil down to profit, because that's what the dentist want.
Anisa “YourSocialDentist”: So essentially what I'm trying to work out, and what we have done in the past 3 years with the mastermind is that we are trying to bridge this gap. We are trying to create
Anisa “YourSocialDentist”: some kind of a marketing in-house officer, if you may say, who's going to basically be that collaborative.
Anisa “YourSocialDentist”: you know, person or link between the dentist and the agency. By no means. I mean that you should do your marketing on your own as in. I feel that you would be better off doing outsourcing it rather than you know doing it, you'd be better off doing an implant and having a better roi on your time rather than learn how to, you know, run an ad right? But the point is, there are certain things
Anisa “YourSocialDentist”: which which can very well be, you know, done in a way that it helps the agency. And what we have created is we have created some done with you assets which we do along in the program. And we help doctors basically work in collaboration with these agencies.
Anisa “YourSocialDentist”: Parthi, if you want to add something
Parthiv Shah: Yeah, so it is foregone conclusion that
Parthiv Shah: dentists cannot do everything in house
Parthiv Shah: but delegate everything is also not an option.
Parthiv Shah: So you need a programmable human in office
Parthiv Shah: who becomes the dental practice chief marketing officer. It could be the dentist spouse. It could be
Parthiv Shah: the lead treatment coordinator. It could be the office manager who has been there since 2014. It it could. So there needs to be one person who needs to get trained on.
Parthiv Shah: So I want to. I want to ask some very specific questions to both of you.
Parthiv Shah: 1st question is
Parthiv Shah: for Dr. Goldberg, Dr. Goldberg. Why would an American dentist in America, making 3 to 6 million dollars, or 3 to 10 million dollars, or one to 3 million dollars. Pay attention
Parthiv Shah: to a young Indian dentist in India, teaching them how to do their own internal marketing.
Parthiv Shah: What does Anissa bring to the table?
Parthiv Shah: With her? 3 years of running, mastermind. And prior to that, running her own dental practice and growing her dental practice.
Parthiv Shah: Why would someone listen to her? Why, why can't we just have
Parthiv Shah: someone other than Anisa, who is local in Eastern seaboard.
Michael Goldberg: So I think one of the most valuable qualities that any businessman, especially any health professional, can have
Michael Goldberg: is humility.
Michael Goldberg: And over my career.
Michael Goldberg: I've learned from so many people that unexpectedly because I listen, I pay attention, and
Michael Goldberg: the value of a mastermind is that you're being exposed to other people, other circumstances.
Michael Goldberg: other strategies, and other tactics.
Michael Goldberg: And then it's it's like putting together the pieces of a puzzle, because no one really knows
Michael Goldberg: your specific practice as well as you do, or if you work with a good coach or a good consultant, maybe that person knows knows it as well. But certainly excuse me.
Michael Goldberg: my doggy off. Certainly.
Michael Goldberg: The ability to learn from other people, I mean, that's Napoleon's Hill's total premise of a mastermind.
Michael Goldberg: you know. 6 brains are better than one
Anisa “YourSocialDentist”: Yeah.
Michael Goldberg: I mean, that's how that's how you and I met partav I mean, we met in a mastermind. And, by the way, that mastermind cost a heck of a lot more
Anisa “YourSocialDentist”: Yeah.
Michael Goldberg: Then 30,000 $30,000
Parthiv Shah: Yes, but this is a Th-this is 1 10th of what we normally pay in America.
Michael Goldberg: Than one less than 1 10th
Parthiv Shah: And see.
Michael Goldberg: We were playing close to 50
Parthiv Shah: We in this work
Michael Goldberg: Every. It was worth every cent
Parthiv Shah: Yeah. So the dental growth mastermind is, this is our 1st year in America.
Parthiv Shah: But we didn't start it. We just hijacked me, says
Parthiv Shah: Indian Mastermind Group and called it ours.
Parthiv Shah: Right? So it's like, instead of
Parthiv Shah: giving birth to a small company, we just inherited. What
Parthiv Shah: is her lifetime of work, and it's impressive what she brings to the table.
Parthiv Shah: I'll actually share my screen and show off some of her work.
Michael Goldberg: Let me just add one thing that Dr. Phelps said earlier.
Michael Goldberg: because he was talking about your market and understanding your demographics, and
Michael Goldberg: you want to know why a
Michael Goldberg: an American dentist may want to listen to a an Indian dentist.
Michael Goldberg: Let's look at American demographics who are the most successful demographics in the United States.
Michael Goldberg: not necessarily foreign born, but of ethnic origin.
Michael Goldberg: It used to be Jews.
Michael Goldberg: It's not anymore.
Michael Goldberg: It's Indians.
Michael Goldberg: They are the most successful ethnic demographic in the United States
Parthiv Shah: Now
Michael Goldberg: Wouldn't you want to know how to communicate with that demographic
Parthiv Shah: Yeah, I actually have a friend of mine from India. He is. I call him my Indian Seth Green.
Parthiv Shah: He specializes in working with dentists get MRI patients
Parthiv Shah: who would fly out to your town to get dentistry significant dentistry done because, no insurance or cost differentiation whatever right? It's it's it's the year I I did not tell him that I will
Parthiv Shah: pull him up. I don't know if he feels like talking. Maybe he can say Hi! I'll ask him
Parthiv Shah: before.
Michael Goldberg: Look, you know, and also it's it's
Michael Goldberg: Dr. Cialdini's. 1 of Dr. Cialdini's principles of influence is that of liking
Parthiv Shah: And it does. It means
Michael Goldberg: I have to like you, and the more like you are, the more like me you are, the more I'm going to connect with you
Michael Goldberg: now. It doesn't have to be exact.
Michael Goldberg: It could be adjacent
Anisa “YourSocialDentist”: Yeah, so just the fact that
Michael Goldberg: I have Indian friends right?
Michael Goldberg: It makes me Indian adjacent
Parthiv Shah: Okay. So sumit, let's talk about Sumit for a minute. Okay, he he was not on the agenda, but since I have him. I mean, he is a performance marketing guy. He works for Indian dentists in India, get them patient from India local market.
Parthiv Shah: and he gets an Nri patient, non-resident Indian patient from Gulf countries, Australia, Europe, Us. And Canada, who will fly out.
Parthiv Shah: Stay there, and I hope I got the right summit. We ask if this is a doctor, submit. We have dentist from India. This will be embarrassed
Sumit Vyas: Yes, so oh, no!
Michael Goldberg: I thought an Air Force. Guy isn't supposed to fly by the seat of his pants.
Parthiv Shah: How do you know this is not rehearsed? Dr. Gold.
Parthiv Shah: Go ahead, Sumit.
Sumit Vyas: 1st of all, thank you so much for giving me this kind of opportunity. And yes, I'm I was not ready for it, so
Sumit Vyas: thank you for sharing my thoughts on that.
Sumit Vyas: So yes, we do these kind of marketing, because that's become a. There is a huge gap between these 2 strata of the patients, because whoever the patients are actually struggling to get means, they have to go through the, you know, long process of dental insurance and long time waiting for their dental treatment.
Sumit Vyas: and whatever and majorly the cost of dental treatments are there, so they can have in India with more privileged, with having more perks in lesser time
Sumit Vyas: in just maybe 1 3rd or 1 4th of the cost. What they are paying in
Sumit Vyas: abroad means out of India relatively.
Sumit Vyas: So that's become the major reason, so that they can easily fly on. They can easily have a tour over there that is called as dental tourism, and they can also have a treatments like that
Parthiv Shah: Bye sumit. Thank you. It's so for my indie, I mean, there are there are about.
Parthiv Shah: There is a large number of Indians on this call.
Parthiv Shah: I wanted to. introduce Summit as a viable option if part of our growth gang now sumit. Thank you for your help. Let's see
Sumit Vyas: Thank you. Thank you.
Parthiv Shah: Lost!
Sumit Vyas: Thank you.
Parthiv Shah: You. Oh, how do we remove? Okay, there we go. All right. Second question I have for Doctor Anissa. Is this
Parthiv Shah: mastermind? Is 6 months of intense training, followed by 6 months of air support
Parthiv Shah: for 2 calls, 2 calls for a week for half a year.
Parthiv Shah: It's not the 3,000 that bothers people. It's
Parthiv Shah: that kind of time commitment. Dr. Goldberg. How do you justify that time? And I mean, is it okay in wholesale to drop a module, saying, I ain't doing that. The hell with it, and just in wholesale take time off from
Parthiv Shah: the mastermind for 4 weeks, because every module wrote it. That's 4 weeks or something. Why don't you go into that
Michael Goldberg: Well, do you want me to go in it, or do you want Anissa to go into it?
Parthiv Shah: Oh, let her tell what they get, and let
Michael Goldberg: That I think that's
Anisa “YourSocialDentist”: Yeah. So 1st of all, I agree with you Parthiv that it's not about the money. It's always about the time.
Anisa “YourSocialDentist”: So maybe I'm going to take this feedback from Dr. Goldberg and you, and maybe tweak it next year. But as of now we are with twice a week sessions. Now, what happens is a lot of these sessions. If, say, for example, the principal doctor need not attend.
Anisa “YourSocialDentist”: they can have, especially in the module 2. When we do a lot of the online marketing. And we do Instagram, Facebook, Linkedin, Youtube reels. And you know all of the entire online content ecosystem
Anisa “YourSocialDentist”: that if you're not planning to do that bit. If you want someone to take it in house, or maybe your associate, or maybe a dental hygienist or somebody who's really good with tech, and who wants to kind of be a little hands on with your content. Marketing can come in, and we always have had people who come in with their teams
Anisa “YourSocialDentist”: as well as sometimes the marketing teams also, and they kind of take it off the load for the doctor, and they do that part.
Anisa “YourSocialDentist”: So
Anisa “YourSocialDentist”: let me just finish. The only place where we want. Really the doctor to come in is in the module one, where we go deep into. You know, what's your why and what's your story and your mission and vision? Because that bit the founder has to give the input, because otherwise. It's like, you know, the the captain of the ship is not there, that you don't know where the ship is going.
Anisa “YourSocialDentist”: So in in there are certain key sessions which I feel that they should attend, and even if they say, for example, they miss that after every module we have a 1 on one wherein, if they have missed something, and they directly want to straight jump into the assignment, because we have, like one big assignment for the entire module, so they can probably binge. Watch the content, sit with the assignment book a 1 on one call and catch up if they kind of miss out few things.
Anisa “YourSocialDentist”: So yeah.
Parthiv Shah: Great. So here's where I am willing to do. Here's what I'm willing to do
Parthiv Shah: for us, and Canadian dentists only, who joined the mastermind is, I will strategize their participation in mastermind
Parthiv Shah: and give them a learning roadmap and implementation roadmap, and who will do what in their office all through the year, and if they need any assistance for a fee.
Parthiv Shah: my agency is here to help them.
Parthiv Shah: So that that was one of the biggest concerns I had. This is
Parthiv Shah: money is not a problem. But how do you commit to this kind of time on top of everything else we have going on in our life, and only to learn something that we have never done before. So, no matter how hard we work, we will suck at it.
Parthiv Shah: And so
Michael Goldberg: So this is where most dentists have.
Michael Goldberg: They're thinking a little bit backwards.
Michael Goldberg: They're willing to spend lots and lots of time learning new techniques.
Michael Goldberg: They're willing to go to ce course after ce course after ce course.
Michael Goldberg: And the ability to take that ce course and implement it into action is never something that's taught.
Michael Goldberg: and that's where most dentists flop.
Michael Goldberg: They learn something, and oftentimes it's over a weekend, or it's on a conference.
Michael Goldberg: and they come back to their offices, and
Michael Goldberg: they're all excited about what they learned and how they're going to implement it.
Michael Goldberg: Their teams look at it and go.
Michael Goldberg: Oh, we're going to do that again.
Michael Goldberg: And they they actually sabotage
Parthiv Shah: Hmm.
Michael Goldberg: The dentist from accomplishing what the dentist wants to do.
Michael Goldberg: And Anissa talked about the why
Michael Goldberg: and the vision and the mission.
Michael Goldberg: That's why that's so important.
Michael Goldberg: Not just that it's clear in the dentist's head, but that the dentist is able to communicate that
Michael Goldberg: to the rest of the team
Michael Goldberg: and get the team on board.
Michael Goldberg: So strategies like learn something new, great.
Michael Goldberg: Never present it until you've strategized
Michael Goldberg: how you're going to implement it.
Michael Goldberg: So that I mean, I in in a very short period of time, I guess.
Michael Goldberg: 8 years. I implemented same day dentistry.
Michael Goldberg: You know, CAD cam implants invisalign Tmj.
Michael Goldberg: dental sleep medicine. I did all of those things, basically from scratch into the office.
Michael Goldberg: How now those are the kinds of things that you're going to learn
Michael Goldberg: in the Mastermind group. They're gonna we'll talk about implementation
Michael Goldberg: and how to avoid the roadblocks that are going to be put up the pitfalls that you might see.
Michael Goldberg: and what worked in my office
Michael Goldberg: may be very different than what worked in Anise's office. Again, here's the value
Michael Goldberg: of a mastermind group especially. You have somebody like Dr. Phelps. I mean
Michael Goldberg: this guy this guy is is he's the Macgyver of dentistry.
Michael Goldberg: right? He. He sees a problem, and he'll figure out a way to fix it.
Michael Goldberg: I love that so you have. You have amazing talent, and the time we talk about time
Michael Goldberg: I would rather invest time in learning how to implement than in learning new techniques.
Michael Goldberg: Because if you don't, it's it's like marketing.
Michael Goldberg: It's like answering the phone call. If you're going to spend the money on marketing, and you're not going to spend time teaching the person who's answering the phone how to answer the phone properly. Everything you've spent on marketing is thrown away.
Michael Goldberg: Why wouldn't you want to get the most out of your time
Michael Goldberg: by doing things like learning how to do implementation
Michael Goldberg: and learning how to answer the phone before you take another continuing education course, learning how to do something new, or spending money on marketing.
Michael Goldberg: Does that make sense
Anisa “YourSocialDentist”: Absolutely.
Parthiv Shah: I'm I'm now going to share my screen and share a few things that you as a participating dentist.
Parthiv Shah: Yeah, actually, before we get into the mastermind deliverable.
Parthiv Shah: There is something I am doing
Parthiv Shah: that's going to change a few things in my life.
Parthiv Shah: So let's talk about that.
Parthiv Shah: I have been sharing, not selling my
Parthiv Shah: not this guy. If if you go to www.freemarketingbooks.com.
Parthiv Shah: I took my lifetime of work
Parthiv Shah: and put it up here for anyone to read, study, take it as a jumping off point. It has examples of the work I have done for other clinics. It has my marketing automation campaign. It has my funnels. It has the copy campaign, all of it.
Parthiv Shah: I have been proudly giving this away since Covid to help dentists
Parthiv Shah: use my system with or without me.
Parthiv Shah: I am building a system that I will sell for $5,000.
Parthiv Shah: That includes this booklet.
Parthiv Shah: So as of April 1st this resource is coming off to everyone who signed up for this seminar.
Parthiv Shah: We promise that you will get this book at no charge for you guys. It will be free for those who are here. Just go grab it right now
Parthiv Shah: or just go to this webinar, and even if you signed up and didn't attend. See? I don't penalize people who sign up and don't attend because
Parthiv Shah: it's Monday at one
Parthiv Shah: you guys are working. You're seeing patients. You guys are doing something. I want you to do.
Parthiv Shah: So you can watch this in a synchronous environment. The mastermind is the only thing that you actually need to provide time commitment for, and even that
Parthiv Shah: you can watch the recordings.
Parthiv Shah: If you miff multiple sessions, you can do a 1 on one call with an Ifi and go over
Parthiv Shah: Phelps and I have a rather light workload in terms of teaching. I'm a done for you guys. So
Parthiv Shah: and and and felt stitches what we call bottom of the funnel. So let's let's talk about a
Parthiv Shah: funnel. A prospective patient goes through the top of the funnel where you make noise, establish, trust, and bring people to you.
Parthiv Shah: That is what Anisa talks about, Anisa
Parthiv Shah: all the internal stuff and summit we ask in India for all the external stuff, or Seth Green, or gargle, or or or Tnt, or Upswell ex doing external stuff
Parthiv Shah: so Anissa will teach you how to build a dental brand
Parthiv Shah: online in Facebook, Instagram, and Youtube.
Parthiv Shah: She wrote this book called Brand Dent, and
Parthiv Shah: her theory is which I believe in.
Parthiv Shah: If everyone has a brand until you invest in
Parthiv Shah: putting a makeup on yourself. Your brand sucks
Parthiv Shah: you. It's not that you're invisible in social media.
Parthiv Shah: You just show up the way you don't want to show up. You just look ugly.
Parthiv Shah: and you don't look a proficient.
Parthiv Shah: efficient, kind, hearted dentist that you are. You look like a scary.
Parthiv Shah: A technician with a tool in his hand. And everyone's afraid of dentist for a reason. Right?
Parthiv Shah: So that's what she does.
Parthiv Shah: The bottom of the funnel where patient meets the treatment coordinator, the consult.
Parthiv Shah: You have to behave in a certain way to establish elevate trust, and usher them into a paid engagement in a relationship.
Parthiv Shah: and dentistry doesn't just hurt the wallet.
Parthiv Shah: They have a fear of pain, suffering, blood.
Parthiv Shah: infection, time off, time away from work. Will it work? Will I get complications, etc, etc.
Parthiv Shah: So everything that Phelps is teaching help. She deal with that
Parthiv Shah: and the printed assets, the one page flyers that valves will teach you how to use.
Parthiv Shah: I would actually, for small fee customized for your practice.
Parthiv Shah: If you're in India, you get to do it on your own, you'll we'll hook you up with vendors. Who can do that
Parthiv Shah: in rupees because he he can't afford my fees even at 90% discount. It's like no but
Parthiv Shah: for American dentist who is participate in this journey.
Parthiv Shah: you are getting enveloped at the top of the funnel with Anisa bottom of the funnel itself.
Parthiv Shah: and I own and run the entire middle of the funnel. Patient education, indoctrination, nurture automated emails, automated print assets in office print assets and things like that.
Parthiv Shah: So with me, Anisha and Phelps
Parthiv Shah: owning the top of the funnel by this middle of the funnel by me and bottom of the funnel by Phelp
Parthiv Shah: and Dr. Goldberg, bringing in his
Parthiv Shah: financial wisdom, and the very piece that is very precious to my heart how to get referrals from clinicians
Parthiv Shah: and other centers of influence. But we are grateful to have
Parthiv Shah: Phelps and Goldberg participating in this, and I'm also grateful to their mission of D 2 marketing and some Apis
Parthiv Shah: to provide the much needed Indian done for your service, providers
Parthiv Shah: at a fraction of my fees
Parthiv Shah: to people who are in India who cannot justify participation unless there is an Indian version of me in India. So I'm I'm glad that.
Parthiv Shah: And I'm I'm really proud of how much work we have done to put the growth gang together
Parthiv Shah: in a very short period of time. This is our 1st year together internationally. Imagine what life would look like in 2030. So everyone who is joining mastermind now it's like
Parthiv Shah: they're going to build this
Parthiv Shah: with you and for you. So we are forever grateful to our early adopters in this program.
Parthiv Shah: But don't be afraid. I have someone raising a hand. E.
Parthiv Shah: Oh, no, Sean Etler, how about we allow them to talk? Okay.
Michael Goldberg: Chat.
Parthiv Shah: Yes, Dr. Shawn, you're muted, sir.
Parthiv Shah: Okay,
Michael Goldberg: And you have to unmute
Parthiv Shah: Please unmute.
Parthiv Shah: Ask to unmute.
Parthiv Shah: Alright, hey? Unmute, unmute.
Parthiv Shah: Okay, so he'll show up, anyway. So that was my second comment on Anustra, and I'm going to Dr. Shawn. Whenever you're ready, just pick up. You're muted. I put you. I gave you permission to talk.
Parthiv Shah: And if you're speaking we cannot hear you, and we cannot see you.
Parthiv Shah: So I'm going to share a few things on my screen.
Parthiv Shah: So this is the property that I will take down, it will only be away. This is my entire implant marketing system, with all my lifetime of work displayed.
Parthiv Shah: I will take it down on April first, st and it will only be available to my agency paying clients or people who hire, who join the mastermind, or people who hire, submit, or d 2
Parthiv Shah: for our Indian done for you agency services. Okay? This is a smile book.
Parthiv Shah: This is my version of what Tanisa calls her
Parthiv Shah: but if any size not this, this
Parthiv Shah: Anissa has what's called a profitable book. This is a book that you will print and keep it in your office.
Parthiv Shah: And it's an essentially this is something you would build
Parthiv Shah: with your picture while you're going through the mastermind. Right, Anisa, is that correct?
Anisa “YourSocialDentist”: That's right. That's right.
Parthiv Shah: And so there is the framework exists. Anissa's book exists as a framework that you can take Anissa out and put your stuff in
Parthiv Shah: and a companion to that. What we do in America is
Parthiv Shah: what I call my smile book. Okay? So my smile book essentially has implant cases built out
Parthiv Shah: we customize our 1st few pages of the book.
Parthiv Shah: but the interior cases are the theme.
Parthiv Shah: If you have cases to contribute, we do that. But this is one of my signature deliverables. This is included in my
Parthiv Shah: in my Mini machine. This is one of my deliverables.
Parthiv Shah: But if you join the mastermind, and if Anissa wants to help you deal with his smile book, we'll give you this also. And another thing that Anissa has shared with me
Parthiv Shah: is just the most magnificent piece of
Parthiv Shah: dental marketing pro pack. Okay, this is social media templates and captions. Right?
Parthiv Shah: Here's the problem where you cannot hire an agency to build your social media content because
Parthiv Shah: you need to be very prolific and hiring an agency just cost too much money to do this.
Parthiv Shah: You can't do AI very well, because AI is artificial intelligence, but does not have the wisdom.
Parthiv Shah: You need to start with a pizza dough
Parthiv Shah: and get to deliver your social content fast.
Parthiv Shah: So what you get from Anissa, if you become my client, or if you join the mastermind, I think anyone who becomes my client. I'm going to just make them
Parthiv Shah: join the mastermind anyway, and force feed the education because it's like it makes my life so much easier because your staff is the learning from peers, and it it's just nice.
Parthiv Shah: So she has a I don't have time to show everything, but she has
Parthiv Shah: built out templates that you can
Parthiv Shah: take her out. Put yourself in. And this goes right into a software called Canva, and she can
Parthiv Shah: train you into how you can use this
Parthiv Shah: and and and and change things around. So there is
Anisa “YourSocialDentist”: Sure we have 3 2 or 3 training classes of canva, and we train the teams. The doctor is out of it.
Anisa “YourSocialDentist”: so
Parthiv Shah: So there is a lot of stuff that your staff will do.
Parthiv Shah: and my dream is to build a self managing marketing department in your practice.
Parthiv Shah: So you have you running? Yes, Dr. Goldberg.
Michael Goldberg: So let's talk a little bit about teams, because
Michael Goldberg: and I'm not as familiar with dentistry in India as I am with dentistry in the United States. But dentistry in the United States is a real team sport
Anisa “YourSocialDentist”: Yeah.
Michael Goldberg: No dentist works alone, but we talked about delegate and not abrogate.
Michael Goldberg: It's the dentist's responsibility as the practice owner to make sure that everything works.
Michael Goldberg: It's the dentist's responsibility. Primary responsibility, I would say. And this is something that Dan Kennedy taught us
Michael Goldberg: that the dentist's primary responsibility is to get more patients
Anisa “YourSocialDentist”: Yeah.
Michael Goldberg: You can delegate that to a certain extent. But ultimately, if there are no new patients coming in, your business dies
Michael Goldberg: so as the practice owner. Why would you abrogate that responsibility and totally rely on a team member
Michael Goldberg: who can quit tomorrow?
Michael Goldberg: One of the advantages of the mastermind
Michael Goldberg: is that even though you're training people, you're recording those sessions.
Michael Goldberg: those sessions now become part of the practices assets.
Michael Goldberg: so that when that person says.
Michael Goldberg: Doc, I need to speak to you right? That's the those words
Michael Goldberg: put fear in every dentist's heart, because usually nothing good comes out of it. Either they're asking for more money or they're giving you their notice.
Michael Goldberg: Well, if that's the person that you've chosen to be your social media person
Michael Goldberg: or any any other vital part of the practice, and I would maintain that almost every part is vital.
Michael Goldberg: What do you do?
Michael Goldberg: Having a videoed asset that you can then use to train someone else
Michael Goldberg: that alone is worth more than $3,000.
Michael Goldberg: What's the value? What's the it? So again, I don't know what relative salaries are, but
Michael Goldberg: here in the United States. They say that if you lose
Michael Goldberg: a team member it costs you
Parthiv Shah: You know.
Michael Goldberg: 50 and a hundred percent of that person's yearly salary. So if the yearly salary here for the average dental team member and
Michael Goldberg: I'm not talking about hygienists, but front desk or dental assistants. You're probably talking with benefits between 50 and $55,000.
Michael Goldberg: That's what it costs you. When that person leaves.
Michael Goldberg: and if you don't have the assets
Michael Goldberg: that allow you to train that a new person in the way that you want them to be trained.
Michael Goldberg: You're going to either get
Michael Goldberg: a poorly trained person, or you're going to get someone else's trained person that does things very differently than you do.
Parthiv Shah: Yeah.
Michael Goldberg: So imagine the value of having these recorded sessions on how to do social media or
Michael Goldberg: how to answer the phone.
Michael Goldberg: Right? Little thing those all these little things add up to really big things, huge, huge value.
Michael Goldberg: you know. I tell people I mean I see it, and I'm sure, Anissa, you've seen it also, right?
Michael Goldberg: Someone.
Michael Goldberg: Someone's hiring a new front desk person. Let's say your front desk person gives you notice they're going to be moving away, and you need to hire someone else the usual process in most dental practices. Are
Michael Goldberg: you hire someone else? You sit them next to this person and say, Watch her
Anisa “YourSocialDentist”: Yeah.
Michael Goldberg: That doesn't work really well.
Michael Goldberg: Not only that we find that there's a lot of recidivism when it comes to
Michael Goldberg: learning new things. So you learn something new, you do it.
Michael Goldberg: and then somehow, you forget it. And it sort of goes back to the old ways.
Michael Goldberg: Having these having these assets, these video assets to go back and look and say, oh, you know what I forgot, she said. We should be doing this and this and this
Michael Goldberg: having that as repetition is really important in making sure look every professional team practices.
Michael Goldberg: they're at the top of their game, and still they practice.
Michael Goldberg: Do we practice most don't.
Michael Goldberg: So practice make practice makes perfect.
Michael Goldberg: Which is why I called it practice perfect systems, because you have to practice
Michael Goldberg: and having those videos are just great. I mean it's again it's the so.
Michael Goldberg: The mastermind that partiv and I joined was was facilitated. By Dr. Charlie, Charlie Martin.
Michael Goldberg: and for whatever reason, he decided at some point that he had enough
Parthiv Shah: So he followed the practice, and he couldn't
Parthiv Shah: teach no more, because they wanted to keep him to himself.
Michael Goldberg: Was that it
Parthiv Shah: Yeah, yeah, we all got kicked out because he says, I'm not allowed to teach you guys anymore. Someone wrote him a big check to get us killed.
Michael Goldberg: Well, we didn't want to be killed
Parthiv Shah: I know. We just find out.
Michael Goldberg: We stayed together
Parthiv Shah: As a group alone.
Michael Goldberg: Even even after he left
Parthiv Shah: Human, yeah.
Anisa “YourSocialDentist”: That's exactly what happened in another group that I was after the program. We are still in touch, and the peer is still meeting the peer group. So that's the advantage I feel. Yeah.
Anisa “YourSocialDentist”: I wanted to call. Yeah. I wanted to call our group Martin without Martin
Michael Goldberg: No, I don't know if you know the story, and you say it's a great story. So
Michael Goldberg: I was the I was the one. That
Michael Goldberg: sort of help facilitate the group just to live on beyond, beyond the group.
Michael Goldberg: And we did something really smart.
Michael Goldberg: So there is a limitation to
Michael Goldberg: a mastermind group, and one of the limitations is
Michael Goldberg: well. One of the advantages of the Mastermind group is, as you get to know, the Rel. The other people in the Mastermind group, you, you learn more and more right? Yeah, the more you look
Anisa “YourSocialDentist”: I, as a person as a mentor, has learned more because of the some of the senior doctors who've come on the program. So yeah, we agree, yeah, yeah, yeah.
Michael Goldberg: What we don't have, though, is we don't have context
Anisa “YourSocialDentist”: Yeah, but we're seeing each other virtually
Michael Goldberg: But we don't see the office that you're in. We don't see the team members that you have.
Michael Goldberg: So what I did was after we left the organized the Martin group.
Michael Goldberg: We went to all the different offices
Anisa “YourSocialDentist”: Wow!
Michael Goldberg: Of the mastermind participants.
Parthiv Shah: If we visited each? Yeah.
Anisa “YourSocialDentist”: Awesome.
Michael Goldberg: That sounds amazing
Parthiv Shah: I think we should do that for people here we are going to do one circus in Phelp's office.
Parthiv Shah: where everyone will fly into Charlotte sometime in the fall. Anissa will fly out there, too.
Parthiv Shah: There will be an Indian version of it. Phelps isn't coming to India
Anisa “YourSocialDentist”: We? We do have the 2 day boot camp in Mumbai. So for all the Indians all the doctors who are from India, we do have it in Mumbai. Yeah.
Parthiv Shah: Me. Dr. Goldberg and Phelps will show up on Zoom during your boot camp, and they can ask us questions and pick our brains and stuff like that.
Michael Goldberg: Want to go to Mumbai. What are you kidding me
Parthiv Shah: Sure he go to Mumbai
Anisa “YourSocialDentist”: You're most welcome.
Parthiv Shah: Yes, so that that then he can again, like Seth Green, practice, speaking with thick Indian accent, you, and then we'll buy your turban. You will fit right in
Parthiv Shah: but now, for those Indians dentists in Anisa's land
Parthiv Shah: who have relatives and friends and are considering visiting us anyway.
Parthiv Shah: Come, fly with Anissa.
Parthiv Shah: Spend time with your fellow Indian dentist traveling from India, Anissa.
Parthiv Shah: Me, Phelps Goldberg, other local American dentists.
Parthiv Shah: and we will all get together in Charlotte for an American version of
Parthiv Shah: her boot camp. Again. She has the blueprint, Dr. Goldberg. She has been running the boot camp. She has been running the mastermind. We just hijacked it and brought it to America.
Parthiv Shah: But now we have, and and and not just her blueprint. We brought the girl with it.
Parthiv Shah: So it. So Anissa's mastermind became the our joint master.
Parthiv Shah: and it's just magnificent, and she's doing she she's an amazing teacher. I have seen her work with clients.
Parthiv Shah: and I'm I'm kind of excited and looking forward to it.
Parthiv Shah: Now I'm going to
Anisa “YourSocialDentist”: I'm very, very grateful. I want to take this opportunity to thank you, and to thank Dr. Goldberg to introduce me to all of you, I mean, I couldn't be more grateful. So thank you so much. And just the way Dr. Goldberg mentioned, you know the way we met, and on the values that we connected that was literally at the soul level that I collected connected. So thank you so much
Parthiv Shah: So there are a few more resources. So I'm going to load up the learning portal with whole bunch of resources.
Parthiv Shah: Dr. Goldberg. Most dentists in us don't know Dan Kennedy.
Parthiv Shah: and no dentist in India knows Dan Kennedy.
Parthiv Shah: So you get to be my English subtitle guy as I talk fast and talk marketing lingo
Parthiv Shah: and so, for example, if you want to share a few minutes talking about
Parthiv Shah: Dan Kennedy, because I'll be giving out 3 of his unpublished properties.
Parthiv Shah: There is a thing called the internal Magnetic marketing system for dentists. This is
Parthiv Shah: his unpublished work. That is, that that I'm sharing
Parthiv Shah: with the class, and there is a 5 practice building toolkit, which is a
Parthiv Shah: the tool that I'll be sharing.
Parthiv Shah: and I will be also sharing my own. This is what I am looking to sell.
Parthiv Shah: but to this class I will give it for free, which is, where is the damn thing? I had it
Parthiv Shah: open not Kennedy, not Kennedy.
Parthiv Shah: This is my implementation blueprint. I'm selling this for $5,000
Parthiv Shah: to people who are my non clients who want to do their own self implementation.
Parthiv Shah: But with mastermind people I'll I'll
Parthiv Shah: give this also. So there is a prolific amount of reading, material and research material that I would be sharing Dr. Goldberg. How can they actually benefit from everything that I'm about to share? I mean, we are talking close to a couple 1,000 page worth of
Michael Goldberg: So I'll I'll tell. I'll tell.
Michael Goldberg: I'll tell you my story.
Michael Goldberg: So in 1984, I went to a Success seminar here in in New York.
Michael Goldberg: and I met it. It was given by a guy by the name of Foster Hibbard.
Michael Goldberg: Foster. Hibbard was a colleague of Dan Kennedy's.
Michael Goldberg: and he was selling his cassette tapes
Michael Goldberg: cassette tapes for those of you who remember cassette tapes and
Michael Goldberg: I bought his cassette tapes because I was just enthralled with what he was presenting. I thought it was amazing.
Michael Goldberg: And it was basically on a how to live your life.
Michael Goldberg: It was it was it was just it just resonated with me. It was great, and he was taught.
Michael Goldberg: Anyway, I got along with his tapes. I got a set of tapes from this guy. I'd never heard of Dan Kennedy.
Michael Goldberg: and it was all about sales for dentists, and
Michael Goldberg: I listened to all of Foster Hibbert's tapes.
Michael Goldberg: but I listened to Dan Kennedy's tapes so much. I think I wore them out
Michael Goldberg: every day. Every time I was in the car
Michael Goldberg: I would plug in one of Dan Kennedy's tapes.
Michael Goldberg: and I thought that I was a pretty good
Michael Goldberg: salesman. I mean, I thought my patient acceptance rate was. I didn't measure it at the time.
Michael Goldberg: I then learned that I needed to measure it.
Michael Goldberg: It. It helped so much that at some point I decided that
Michael Goldberg: I was going to sell my practice and
Michael Goldberg: do something else that something else was teaching
Michael Goldberg: And then I decided I was going to build another practice, and everything I learned from Dan
Michael Goldberg: help me do that.
Michael Goldberg: And then in 2,006, I saw an an ad
Michael Goldberg: from someone that partiv knows Tom Orint.
Michael Goldberg: and he was running a program in Boston. And this guy, Dan Kennedy, was going to be speaking.
Michael Goldberg: I dragged my practice manager with me, and we went to Boston, and we listened to Tom, and we listened to a whole bunch of other people, I think. Actually, Seth may have actually been at that at that conference
Parthiv Shah: Yes, that's an old timer
Michael Goldberg: Yup interfere.
Michael Goldberg: Yeah, this was 2,000 2,006.
Michael Goldberg: And Dan was presenting his a program that he was promoting called dentistry for diabetics.
Michael Goldberg: He had just been diagnosed as a diabetic, and he, he and Charlie decided they were going to start this mastermind group all about dentistry for diabetics. So anyway, I joined. I joined because I wanted to hear more about Dan. I wanted
Michael Goldberg: dan Dan Kennedy's teachings changed my life.
Michael Goldberg: and then I met through Dan. He was the one who recommended that we read Dr. Cialdini's book on influence.
Michael Goldberg: and then fast forward, and then I started working with Dr. Cialdini as soon as I got the opportunity.
Michael Goldberg: and the rest is history. I mean
Michael Goldberg: it. Everything builds on everything else. I believe that, and I believe that fate, if you would.
Michael Goldberg: brings you into contact with other people and with other opportunities, it's up to you to open the door
Michael Goldberg: and step through
Anisa “YourSocialDentist”: Yeah, yeah.
Michael Goldberg: And that's the beauty of being exposed to really, really successful people.
Michael Goldberg: You don't have to. You don't have to open the door to every single one but
Michael Goldberg: the people who you really jive with people who
Michael Goldberg: share your values, who you feel comfortable with.
Michael Goldberg: You just latch on.
Michael Goldberg: And and it's Jim Rohn said, you are. You are the average of the 5 people you spend the most time with
Michael Goldberg: and think about. Think about who dentists spend the most time with
Parthiv Shah: Perfect.
Parthiv Shah: I want to spend the last 5 min. Thank you guys for staying with us. I know in India it is very, very late for all my Muslim friends. Thank you for staying with us during your Ramjan time.
Parthiv Shah: I know this is difficult to have this much concentrated time.
Parthiv Shah: So I'm going to share the video recording.
Parthiv Shah: I now have one central page where you can see all the recordings of all the sessions. We have had off my dental growth, mastermind
Parthiv Shah: and if you want to book an appointment with me, you can click here to book an appointment, and this is
Parthiv Shah: at elaunches.com slash summit dash recording I will be.
Parthiv Shah: I'm going to be sharing an email with all these assets.
Parthiv Shah: I will be taking down some of the things that I have been giving away for free.
Parthiv Shah: But the link that I give you will always have access. So even if you're watching the recording
Parthiv Shah: because you are part of my dental growth Study Club. So you will get that for free.
Parthiv Shah: If you want to talk to me about looking at your current practice
Parthiv Shah: all. If you are already using either dentrix or
Parthiv Shah: eagle, soft or open dental, I can install a free 30 day trial of dental intel.
Parthiv Shah: Run some numbers and show you the bidder as to how much you're making, and, more important, how much you're not not making, and what you can do with or without my help.
Parthiv Shah: If you are open to doing a transaction with me where I can be in a business growth practice growth agency for you. I would love that conversation. That's the only way I get paid
Parthiv Shah: if you're considering joining Mastermind. But if you're on the fence, yes, it's our 1st year we will
Parthiv Shah: figure out how to make you a
Parthiv Shah: great value for your practice. But I want to promise you one thing.
Parthiv Shah: I will make you money.
Parthiv Shah: I know how to do it. I I mean the trophy behind me. I made 10 million dollars in selling agency services to doctors like you.
Parthiv Shah: I wouldn't be here if I didn't know what I was doing, and oop oop!
Parthiv Shah: Come, join my journey play, and if you don't want to be a client. That's okay.
Parthiv Shah: Encourage your dentist friends to join my dental growth Study Club. It's free, this event every quarter
Parthiv Shah: in between the quarterly meetings. Goldberg and Anisa will do an hour
Parthiv Shah: a live training and workshop, so you can learn a little thing and do it yourself on that Friday implemented. I want to help. 10,000 dentists
Parthiv Shah: tell more implants.
Parthiv Shah: 19, 7% of them will not pay me. And that's okay. It's enough will
Parthiv Shah: pay me. I dream of being a Khan Academy of direct response marketing in dentistry.
Parthiv Shah: and I want to help as many dentists as I can before I die.
Parthiv Shah: So, guys, if you're a dentist. If you want a dental practice.
Parthiv Shah: come on down my head, heart, and hard drive is open for business.
Parthiv Shah: With that anyone have any questions, or can we end this?
Parthiv Shah: Thank you very much, and have a pleasant rest of March
Anisa “YourSocialDentist”: Thank you so much. Thank you. Thank you. Dr. Goldberg. Thank you. Bharatip. Thank you. Everybody
Parthiv Shah: All right.