State Of The Art Technology Meets Proven, Results Oriented Business Process
Concept & Strategy Center
OUR CORE TEAM WORK WITH YOUR CLIENTS TO COME UP WITH THEIR MARKETING
STRATEGY
Our core team become an integral part of the Center For Marketing
Excellence at your company. Once retained, our experts work with your
clients and help them develop their market segmentation statement, identify
various markets, come up with a winning offer and develop a strong call to
action designed to generate responses. Our core team helps your clients
write a creative brief that becomes a blueprint of the rest of the campaign.
Our core team has combined experience of over 75 in sales lead generation,
sales and direct marketing and e-marketing. From concept to compliance we
got you covered! Having access to Idea Factory & the dream time helps you
offer excellence, always!
Collaboration Center
When everyone shares one paradigm, sharing workload becomes easy
Marketing production and management is a collaborative affair between
printer, mail house, database administrator, graphic designer, copy writer,
marketing administrators and sales people. When everyone can come together
in a ‘clique’ to share a document folder, a shared contact list, a shared
calendar that tracks milestones on the job, a shared task list and a shared
wiki for everyone to log notes, things don’t fall through cracks. Add to
this mix an ability to instantly call, chat, IM or meet on-line with someone
or the entire team, the project communication remains in sync all the times.
Throw in Voice over IP telephony with live video conference, and you get an
awesome experience. At Center For Marketing Excellence, everyone loves their
job!
Design & Pre-Press Center
What if your clients can log in to your site, select a document and order
print?
You can not print what is not designed. Let us face it, the most time
consuming part of any marketing program is design and proof approval. Even a
minor change in text or replacement of an image can derail the workflow,
delay everything and create additional costs that everyone resent. If you
have an on line bank of templates created just for your clients that they
can access, modify, view proofs on line, make revisions to it and then order
print/mail production… it will improve efficiency. The on-line design
workflow also makes way for dynamic content and data driven versioning and
provides turnkey ’lock & publish’ facility. This process does not
eliminate the need for the creative team, it just reduces the brainless
rounds of revisions that frustrates everyone! At Center For Marketing
Excellence, everyone loves their job!
Print, Mail & Fulfillment Center
Conventional workflow and business process just does not work in digital
printing
Welcome to your fully managed, outsourced web to print interface. Digital
Printing has changed the way we do business at the print shops and ad
agencies. We need to be able to make countless modifications and manage data
driven versioning without worrying about costs and turnaround associated
with revisions. In order to harness the true power of dynamic content
printing and variable data production, you need an automated workflow that
puts the client in control. This turnkey interface allows the client to
upload their files, select their paper, order special bindery and upon order
submission converts the artwork in to color separated high resolution print
files ready to go in to the printer’s VDP software. In addition,
pre-configured workflow and designs for direct mail and envelopes helps keep
everything in compliance and reduces production related stress. At Center
For Marketing Excellence, everyone loves their job!
Data Intelligence Center
WHEN YOU HAVE A GOOD HANDLE ON THE DATA YOU HAVE GOOD HANDLE ON THE
PROJECT!
When your list is wrong, nothing else matters! If you own a digital
printing equipment, you are no longer a print shop, you are a direct mail
production company. You need to know how to handle data before and after a
campaign to fully harness the capabilities of your equipment. If you are an
ad agency working with dynamic content printing, you need to take data in to
consideration. Our turnkey database marketing suite allows you to help your
client buy lists, clean their lists, merge/purge, de-dupe,
perform deep data cleansing and perform data modeling operations. Our data
intelligence suite is not a software or a service, it is a combination of
several software packages, several service providers and one comprehensive
workflow that takes everything in to consideration. Not only you will be
able to manage the data that goes in to the marketing project we also
integrate response management and result monitoring right in line. At Center
For Marketing Excellence, everyone loves their job!
E-Marketing Center
YOU GOT THE ARTWORK… YOU GOT THE DATA…USE E-MAIL TO E-POWER THEIR DIRECT
MAIL
You can penetrate your list with direct mail and e-mail to improve response
rate. Chances are, e-mail marketing is not your business and you may not
ever want to get in to that space. However, that does not mean your clients
and prospects don’t need that. At Center For Marketing Excellence you will
provide a turnkey solution that includes all facets of direct marketing
including e-mail deployment. You have an agency module so you can log in to
your client’s account and manage their lists, creative, deployment and
tracking or let them do everything on their own and provide support &
coaching. Either way, your clients will depend on you on all facets of
direct marketing. When you become their sales lead generation and marketing
outfit, you no longer have to worry about competing against other service
providers or printers in a commodity environment. With a tasteful fusion of
e-mail marketing and direct mail you can deliver results. Now that is
direct to success!
Response Management Center
CAPTURE RESPONSES AND ANALYZE RESULTS WITH LANDING PAGES, PERSONALIZED URLS
(PURLS) AND DEDICATED TOLL FREE PHONE NUMBERS
Landing pages and Micro sites are reservoirs of emotions between stimuli &
response. End game of any direct marketing program is capturing responses
and generating leads. It is a known fact that not everyone who intends to
respond actually respond to the offer. Something comes up that prevents a
consumer from visiting the open house or attending your conference. If
you can capture their “intent to visit” on a landing page you, you will see
a net increase in the response rate. You can help your client further track
responses by campaign specific toll free numbers and reverse look up
respondent’s name and address from the caller ID. You can push the captured
response data directly in to a CRM and deploy a chain of drip e-mail
messages to keep the prospect warm while they wait to be contacted by the
sales team. Dynamic content management on landing sites can help you serve
up the right creative to the right subset of your list in the same campaign.
Now that is direct to success!
